Amazon Refurbished
FailBuyers convert on only 0.1% of searches, so Amazon Refurbished is a Fail.
- Flapen Score
- 40 / 100Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 4240
- Market size
- £28K/yr399K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 34%top-5 click share · 7 brands · 149 sellers
Flapen Score
Amazon Refurbished against its category
The dotted line is the Computers & Accessories average. Past it, Amazon Refurbished is stronger. Inside it, weaker.
Market
The Amazon Refurbished market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Amazon Refurbished 399K times last year and spent an estimated £28K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 399K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £28Ka year
- Top search term
- refurbished75K searches a year
02 · Price
A sale here is worth £115.54.
Listings sell for £115.54 on average, from £5.52 to £847.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £115.54 that is £0 to £12K a year per listing.
- Average price
- £115.54above the $15 to $100 sweet spot
- Price range
- £5.52–£847.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #112 within Laptops. It carries 7,574 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 71%
- Out of stock, average day
- 3.2%
- Average rank
- #112in Laptops
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,574per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Amazon Refurbished products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple iPhone 14 128GB Midnight - (Renewed)
- Price
- £264.88
- Rating
- 4.2/5
- Reviews
- 6,029
- Age
- 3y ago

Apple iPhone 14 128GB Starlight (Renewed)
- Price
- £259.75
- Rating
- 4.2/5
- Reviews
- 6,029
- Age
- 3y ago

Dell Latitude 5400 14.0 Laptop Intel i5-8365U 16GB Ram 512GB SSD Windows 11 Pro Black (Renewed)
- Price
- £178.63
- Rating
- 4.0/5
- Reviews
- 494
- Age
- 2y ago

Amazon Essentials Womens Buckle Mule Gold 7 UK
- Price
- £18.29
- Rating
- 4.1/5
- Reviews
- 3,156
- Age
- 3y ago

2021 Apple iPad (10.2-inch Wi-Fi 64GB) Space Grey (Renewed)
- Price
- £147.17
- Rating
- 4.4/5
- Reviews
- 3,697
- Age
- 4y ago
Trending
90-day click momentum
Amazon Essentials Womens Thong Sandal Black 5.5 UK
- Price
- £8.22
- Rating
- 4.2/5
- Reviews
- 23,780
- Age
- 7y ago

Amazon Essentials Boys Cork Sandals Taupe 5 UK
- Price
- £14.13
- Rating
- 4.1/5
- Reviews
- 83
- Age
- 8mo ago

Amazon Essentials Womens Thong Sandal Black 10 UK
- Price
- £7.17
- Rating
- 4.2/5
- Reviews
- 23,780
- Age
- 7y ago

Amazon Essentials Womens Thong Sandal Black 7 UK
- Price
- £9.35
- Rating
- 4.2/5
- Reviews
- 23,780
- Age
- 7y ago

Amazon Essentials Womens Thong Sandal Black 5 UK
- Price
- £9.86
- Rating
- 4.2/5
- Reviews
- 23,780
- Age
- 5y ago
Newest
by launch date
Amazon Essentials Womens Moccasin Slippers Grey 9 UK
- Price
- £14.50
- Rating
- 4.1/5
- Reviews
- 191
- Age
- 6mo ago

Amazon Essentials Womens Moccasin Slippers Tan 8 UK
- Price
- £16.11
- Rating
- 4.1/5
- Reviews
- 191
- Age
- 6mo ago

Amazon Essentials Boys Cork Sandals Taupe 5 UK
- Price
- £14.13
- Rating
- 4.1/5
- Reviews
- 83
- Age
- 8mo ago

Amazon Essentials Boys Cork Sandals Black 2 UK
- Price
- £13.35
- Rating
- 4.1/5
- Reviews
- 83
- Age
- 8mo ago

Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))
- Price
- £127.94
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
7 falling
Sellers
149
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
34%
Top 20: 69%
Open market
1%
- Amazon Essentials42%
- Apple39%
- Dell13%
- Samsung4%
- Amazon1%
- Meta1%
- Open — no brand owns it (1 brand, 1%)
Demand
Amazon Refurbished search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.9× · 8 of 12 months tracked
Search terms
Top Amazon Refurbished search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- refurbished75K/yr
- amazon renewed uk70K/yr
- amazon refurbished83K/yr
- amazon renewed76K/yr
- renewed56K/yr
- amazon renewed store24K/yr
- apple refurbished8K/yr
- amazon renewed products6K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Refurbished
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it would not charge up or hold charge
Wont charge
it has stopped charging
Does not function
Didnt work
Stopped working
Broke after nine months
Item BROKE within two weeks
Stoped working after few months
Absolute garbage
Bad quality
So dissapinted with the quality and the hassle
Poor battery performance
the battery doesn't last
Poor battery health
Love
Excellent value
not expensive
Amazing value
this came out well with good reviews
Excellent Quality
Great item, Son loved it good quality Phone
Looks like new
Like Brand New
looks brand new
battery life excellent
Battery lasts very long
the battery was very good
Just what I wanted
Better than expected
works as expected
Return
0.8% Return rate 6% Fixable by listing
Does not function
Didnt work
Stopped working
it would not charge up or hold charge
Wont charge
it has stopped charging
Poor battery performance
the battery doesn't last
Poor battery health
Defective screen
Screen fault after half day
Cracked with holes in screen
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Refurbished questions
Answered from the same tracked data.









