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Amazon Refurbished

Fail

Buyers convert on only 0.1% of searches, so Amazon Refurbished is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£28K/yr399K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
34%top-5 click share · 7 brands · 149 sellers

Flapen Score

Amazon Refurbished against its category

The dotted line is the Computers & Accessories average. Past it, Amazon Refurbished is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Refurbished market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amazon Refurbished 399K times last year and spent an estimated £28K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
399K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
0.1%
Market size, estimated
£28Ka year
Top search term
refurbished75K searches a year

02 · Price

A sale here is worth £115.54.

Listings sell for £115.54 on average, from £5.52 to £847.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £115.54 that is £0 to £12K a year per listing.

Average price
£115.54above the $15 to $100 sweet spot
Price range
£5.52–£847.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #112 within Laptops. It carries 7,574 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
71%
Out of stock, average day
3.2%
Average rank
#112in Laptops
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,574per listing
Listings tracked
56

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Amazon Refurbished products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£829£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

149

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 69%

Open market

1%

  • Amazon Essentials42%
  • Apple39%
  • Dell13%
  • Samsung4%
  • Amazon1%
  • Meta1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Amazon Refurbished search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.9× · 8 of 12 months tracked

Search terms

Top Amazon Refurbished search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • refurbished75K/yr
  • amazon renewed uk70K/yr
  • amazon refurbished83K/yr
  • amazon renewed76K/yr
  • renewed56K/yr
  • amazon renewed store24K/yr
  • apple refurbished8K/yr
  • amazon renewed products6K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Refurbished

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
17%of negative reviews mention “Charging”
0.8%of orders come back
“it would not charge up or hold charge”
A buyer, on “Charging”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Amazon Refurbished questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data