How competitive is the Amazon Refurbished niche on Amazon United Kingdom?

7 brands and 149 sellers compete in Amazon Refurbished on Amazon United Kingdom. The top 5 Amazon Refurbished products take 34% of clicks and its top 5 brands hold 99% of demand.

What does it cost to enter the Amazon Refurbished niche?

Amazon Refurbished sells for £115.54 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.52–£847.26. The average incumbent carries 7,574 reviews — the moat a new listing must climb.

Amazon Refurbished

weak search conversion (0.1%) — Amazon Refurbished doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Amazon Refurbished profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Amazon Refurbished is a £28K/yr Amazon United Kingdom market (399K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.

Amazon Refurbished: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.4% over the last 90 days and 0.1% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr500

Search volume / yr-8.4%399K

Conversion rate0.1%

Avg price£115.54

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers7 · 149

Top-5 product click share34%

Open market1%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 56 products

Top Amazon Refurbished products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Apple iPhone 14 128GB Midnight - (Renewed)

Price: £264.88
Rating: 4.2/5
Reviews: 6,029
Age: 3y ago

Apple iPhone 14 128GB Starlight (Renewed)

Price: £259.75
Rating: 4.2/5
Reviews: 6,029
Age: 3y ago

Dell Latitude 5400 14.0 Laptop Intel i5-8365U 16GB Ram 512GB SSD Windows 11 Pro Black (Renewed)

Price: £178.63
Rating: 4.0/5
Reviews: 494
Age: 2y ago

Amazon Essentials Womens Buckle Mule Gold 7 UK

Price: £18.29
Rating: 4.1/5
Reviews: 3,156
Age: 3y ago

2021 Apple iPad (10.2-inch Wi-Fi 64GB) Space Grey (Renewed)

Price: £147.17
Rating: 4.4/5
Reviews: 3,697
Age: 4y ago

Newest

by launch date

Amazon Essentials Womens Moccasin Slippers Grey 9 UK

Price: £14.50
Rating: 4.1/5
Reviews: 191
Age: 6mo ago

Amazon Essentials Womens Moccasin Slippers Tan 8 UK

Price: £16.11
Rating: 4.1/5
Reviews: 191
Age: 6mo ago

Amazon Essentials Boys Cork Sandals Taupe 5 UK

Price: £14.13
Rating: 4.1/5
Reviews: 83
Age: 8mo ago

Amazon Essentials Boys Cork Sandals Black 2 UK

Price: £13.35
Rating: 4.1/5
Reviews: 83
Age: 8mo ago

Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))

Price: £127.94
Rating: 4.4/5
Reviews: 175
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

149

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

34%

Top 20: 69%

Open market

Amazon Essentials42%
Apple39%
Dell13%
Samsung4%
Amazon1%
Meta1%
Open — no brand owns it (1 brand, 1%)

Amazon Refurbished demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume399KCVR0.1%Products56Brands7Top 5 Brands99%OOS Rate3.2%Rating4.1★Reviews7,574Avg BSR#112

Top Amazon Refurbished search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

refurbished75K/yr -3.9%0.0% conv.
amazon renewed uk70K/yr -1.4%0.1% conv.
amazon refurbished83K/yr -13.7%0.0% conv.
amazon renewed76K/yr -14.4%0.1% conv.
renewed56K/yr -4.5%0.0% conv.
amazon renewed store24K/yr -27.5%0.0% conv.
apple refurbished8K/yr -4.7%0.1% conv.
amazon renewed products6K/yr -10.0%0.0% conv.

What reviews say buyers love and hate about Amazon Refurbished

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Value For Money24%

“Excellent value”

Quality-Overall17%

“this came out well with good reviews”

Product Condition12%

“Looks like new”

Battery Life10%

“battery life excellent”

Advertised Vs Actual Product9%

“Just what I wanted”

What buyers complain about

68% of reviews

Charging17%

“it would not charge up or hold charge”

Functionality-Overall10%

“Does not function”

Durability9%

“Broke after nine months”

Quality-Overall9%

“Absolute garbage”

Battery Life8%

“Poor battery performance”

Amazon Refurbished return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

16%

2Charging

11%

3Battery Life

4Defective Material/Parts

5Touch Screen

Common Amazon Refurbished questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amazon Refurbished 40/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 56 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -8.4% over the last 90 days.

Amazon Refurbished buyers on Amazon United Kingdom complain most about Charging, Functionality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.8%.