Is amazon refurbished profitable to sell on Amazon United Kingdom?

The niche generates £28K/yr across 56 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (40/100).

How competitive is the amazon refurbished niche?

7 brands and 149 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in amazon refurbished?

Top complaints mined from reviews: Charging, Functionality-Overall, Durability. The return rate is 0.8%.

What does it cost to enter the amazon refurbished niche?

Listings span £5.52–£847.26; the average listing price is £115.54 (sweet spot $15–$100). The average incumbent carries 7,574 reviews — the moat a new listing must climb.

amazon refurbished

Skip it

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great34%

top-5 click share — an open shelf

Avg price

Good£115.54

avg listing price — sweet spot $15–$100

Review moat

Bad7,573.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Price range

Bad£5.52–£847.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£28K

£28K/yr · 399K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, amazon refurbished is a £28K/yr Amazon United Kingdom market (399K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

amazon refurbished market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £29K–£58K; units × avg price
Conversion rate: 0.1%
Avg BSR: #112
Page quality: 0%
Prime: 71%
Sponsored: 86%
Out of stock: 3.2%
Avg brand age: 30 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

149

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

34%

Top 20: 69%

Open market

Amazon Essentials42%
Apple39%
Dell13%
Samsung4%
Amazon1%
Meta1%
Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 31 weeks — -8.4% search growth over the last 90 days.

Open Trend

Top amazon refurbished search terms

refurbished75K/yr -3.9%0.0% conv.
amazon renewed uk70K/yr -1.4%0.1% conv.
amazon refurbished83K/yr -13.7%0.0% conv.
amazon renewed76K/yr -14.4%0.1% conv.
renewed56K/yr -4.5%0.0% conv.
amazon renewed store24K/yr -27.5%0.0% conv.
apple refurbished8K/yr -4.7%0.1% conv.
amazon renewed products6K/yr -10.0%0.0% conv.

All search terms

Top amazon refurbished products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple iPhone 14 128GB Midnight - (Renewed)

Apple£264.884.2★6,029 rev

Apple iPhone 14 128GB Starlight (Renewed)

Apple£259.754.2★6,029 rev

Dell Latitude 5400 14.0 Laptop Intel i5-8365U 16GB Ram 512GB SSD Windows 11 Pro Black (Renewed)

Dell£178.634.0★494 rev

Amazon Essentials Womens Buckle Mule Gold 7 UK

Amazon Essentials£18.294.1★3,156 rev

2021 Apple iPad (10.2-inch Wi-Fi 64GB) Space Grey (Renewed)

Apple£147.174.4★3,697 rev

Newest

by launch date

Amazon Essentials Womens Moccasin Slippers Grey 9 UK

Amazon Essentials£14.50191 rev

6mo ago

Amazon Essentials Womens Moccasin Slippers Tan 8 UK

Amazon Essentials£16.11191 rev

6mo ago

Amazon Essentials Boys Cork Sandals Taupe 5 UK

Amazon Essentials£14.1383 rev

8mo ago

Amazon Essentials Boys Cork Sandals Black 2 UK

Amazon Essentials£13.3583 rev

8mo ago

Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))

Dell£127.94175 rev

1y ago

What buyers say about amazon refurbished

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Excellent value”

Quality-Overall17%

“this came out well with good reviews”

Product Condition12%

“Looks like new”

Battery Life10%

“battery life excellent”

Advertised Vs Actual Product9%

“Just what I wanted”

Charging4%

“Quick charge”

Assembly/Installation2%

“All set up now and working perfectly”

Computation Performance2%

“fast processor speed”

Ease Of Use2%

“Easy to use”

Functionality-Overall2%

“the phone is perfect works amazing like brand new”

What buyers complain about

Charging17%

“it would not charge up or hold charge”

Functionality-Overall10%

“Does not function”

Durability9%

“Broke after nine months”

Quality-Overall9%

“Absolute garbage”

Battery Life8%

“Poor battery performance”

Connectivity-Overall4%

“Connection Type Listed Inaccurate”

Software/Application3%

“Appart from an odd appearance of its previous network providers software you can't tell it from a new one”

Touch Screen3%

“Defective screen”

Heating3%

“Battery keeps overheating”

Advertised Vs Actual Product3%

“Not as described”

Top return reasons

Functionality-Overall16%

Charging11%

Battery Life7%

Defective Material/Parts6%

Touch Screen5%

Constant Reboot Or Restart5%

Touch/Button Controls4%

Software/Application4%