all in one pc
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Great110.12avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 936K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay£228.07avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad£63.81–£584.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, all in one pc is a £1.3M/yr Amazon United Kingdom market (936K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
all in one pc market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £912K–£1.1M
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 59%
- Sponsored
- 94%
- Out of stock
- 20.0%
- Avg brand age
- 32 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
186
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- Dell64%
- SZTPS14%
- dahongyun12%
- Generic4%
- HYXN2%
- ACEMAGICIAN2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Top all in one pc search terms
- all in one pc197K/yr
- desktop computer117K/yr
- computers73K/yr
- windows 11 pc71K/yr
- desktop pc windows 11118K/yr
- dell optiplex48K/yr
- refurbished pc34K/yr
- dell pc31K/yr
- computer tower28K/yr
- refurbished desktop pc27K/yr
Top all in one pc products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))
Dell£127.944.4★175 rev
Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 512GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)
Dell£109.294.4★80 rev
23.8 FHD IPS All-in-One pc Windows 11 Pro Desktop Computer Intel i5 Processor up to 4.4 GHz 16GB RAM 256GB SSD Wi-Fi USB HDMI QWERTY-Keyboard and Mouse
dahongyun£306.693.1★43 rev
SZTPS 23.8 All-in-One PC Intel i5-12450H 8-core 16GB RAM 256GB SSD includes wired keyboard & mouse. Pre-installed Windows 11 Pro ideal for home and office (Flat Panel)
SZTPS£312.573.7★114 rev
Dell Optiplex Intel Core i7-2600 Quad Core 16GB RAM 256GB SSD HDD WiFi Windows 11 Pro Desktop PC Computer (Renewed)
Dell£100.754.0★57 rev
Newest
by launch date
ASUS Chromebook 14 CX1405CTA Laptop | 14.0 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS | Amazon Exclusive
ASUS£115.20158 rev
Dell Slim EC51250 Desktop PC Intel Core i5-14400 16GB RAM 512GB SSD Intel UHD 730 Graphics HDMI Wi-Fi 6 Bluetooth SD Card Reader Windows 11 Home Compact Case Keyboard & Mouse Black
Dell£431.535 rev
HYXN H1 ATX PC Case-Pre-Installed 7 PWM ARGB Fans Dual Chamber Mid-Tower Gaming PC Case with Type-C Simultaneous Installation of 3x 360mm Radiators Black (Black H1)
HYXN£63.8185 rev
Dell FAST Optiplex 7020/9020 SFF Desktop Computer PC - Intel Core i7 4th Gen (4 cores Upto 3.90GHz) 16GB RAM 512GB SSD Storage 300Mbps USB WiFi W11 Pro (Renewed) (PC ONLY (No monitor))
Dell£127.94175 rev
Complete Set of 22 in Monitor with Optiplex Quadcore Core i5 8GB Ram with 256 SSD GB Wifi Enabled Window 11 64 Bits Desktop PC (Renewed)
Generic£99.8832 rev
Trending
90-day click momentumASUS Chromebook 14 CX1405CTA Laptop | 14.0 Full HD Screen | Intel Celeron N50 Processor | 4GB RAM | 64GB eMMC | Google Chrome OS | Amazon Exclusive
ASUS£115.204.6★
HYXN H1 ATX PC Case-Pre-Installed 7 PWM ARGB Fans Dual Chamber Mid-Tower Gaming PC Case with Type-C Simultaneous Installation of 3x 360mm Radiators Black (Black H1)
HYXN£63.814.4★
Dell Slim Desktop EC51250 Intel Core i3-14100 Processor Intel UHD 730 Graphics 8GB DDR5 RAM 5600 MHz 512GB SSD Wi-Fi 6 HDMI USB-C Windows 11 Home Wired Keyboard and Mouse Black
Dell£347.094.4★
Dell Slim Desktop EC51250 Intel Core Ultra 5-225 Processor 16GB DDR5 5600 MHz 1TB NVMe SSD Intel UHD Graphics Wi-Fi 6 HDMI USB-C SD Card Reader Wired Keyboard & Mouse Black
Dell£584.554.5★
Dell Optiplex 5070 SFF Intel i5-9500 Ultra Fast Small Form Factor Wireless Wi-Fi Desktop PC Computer Windows 11 (256GB - 16GB) (Renewed)
Dell£176.915.0★
What buyers say about all in one pc
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Excellent product”
“set up perfectly”
“The item was exactly as advertised”
“Very easy to use”
“Looks brand new”
“very fast and responsive”
“Compact size, includes SD Card slot”
“It's a very good computer - very fast”
“Reliability”
What buyers complain about
“that doesn't work either”
“It is not made clear in the description that the Windows 11 software is only a trial version”
“This product broke within 18 months”
“Not happy at the moment having trouble with the Wi-Fi every other device in the house works perfectly”
“they wouldnt touch it wate of money”
“Brought desktop with monitor - the only problem was that I could not get any sound”
“Can't setup interet”
“The pc I got could not be set for secure boot which makes it useless oin a matter of months”
“No basic instructions supplied”
“It was old”
Top return reasons
Common questions
- Is all in one pc profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the all in one pc niche?
- 7 brands and 186 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in all in one pc?
- Top complaints mined from reviews: Functionality-Overall, Software/Application, Durability. The return rate is 1.6%.
- When does demand for all in one pc peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the all in one pc niche?
- Listings span £63.81–£584.55; the average listing price is £228.07 (sweet spot $15–$100). The average incumbent carries 110 reviews — the moat a new listing must climb.