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All in One

Maybe

The products selling today average only 4.0★. But buyers convert on only 0.7% of searches, so All in One is a Maybe.

Flapen Score
52
52 / 100
Top 14% of 1,028 Computers & Accessories niches · +10 vs the category median of 42
Market size
£107K/yr77K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
40%top-5 click share · 19 brands · 52 sellers

Flapen Score

All in One against its category

The dotted line is the Computers & Accessories average. Past it, All in One is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The All in One market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for All in One 77K times last year and spent an estimated £107K. The top 5 brands take 53% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
0.7%
Market size, estimated
£107Ka year
Top search term
all in one13K searches a year

02 · Price

A sale here is worth £199.52.

Listings sell for £199.52 on average, from £8.91 to £637.67. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £199.52 that is £0 to £20K a year per listing.

Average price
£199.52above the $15 to $100 sweet spot
Price range
£8.91–£637.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£20K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 33.9% of listings are out of stock. The average listing ranks #354 within Components & Replacement Parts. It carries 585 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
63%
Out of stock, average day
33.9%
Average rank
#354in Components & Replacement Parts
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
585per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top All in One products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

52

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

40%

Top 20: 91%

Open market

41%

  • Lenovo15%
  • Litthing12%
  • SZTPS10%
  • DOULAFASS8%
  • OVARA7%
  • Generic6%

Demand

All in One search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.7× · 11 of 12 months tracked

Search terms

Top All in One search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • all in one13K/yr
  • hp all in one pc10K/yr
  • all in one pc 27 inch11K/yr
  • lenovo all in one pc9K/yr
  • aio pc7K/yr
  • hp all in one desktop computer13K/yr
  • all in one touch screen pc6K/yr
  • 27 inch all in one pc5K/yr
  • lenovo all in one pc 27 inch4K/yr

Reviews and returns

What reviews say buyers love and hate about All in One

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.04

none of them work

The mouse that came with the item did not work

mouse cant functioning

Value For Money14%0.00

Value for money is debatable a snap purchase which I kind of regret

Waste of money

they wouldnt touch it wate of money

Software/Application13%−0.06

you can't personalise it with Microsoft

It is not made clear in the description that the Windows 11 software is only a trial version

Quality-Overall7%+0.30

Complete junk

Average

Miss

Assembly/Installation6%

when we tried to put it together the base wouldn't fit on to the pole

Love

Value For Money18%0.00

Worth the money

Good for the money

Excellent value

Size-Overall12%+1.22

Fabulous fit

Fits like a dream

Good size monitor

Quality-Overall10%+0.30

Its been reliable, good performance, screen looks great, exceptional for the value

Amazing quality

Excellent product

Smell7%+0.27

beautiful smelling locks

it smells nice

smells ok too

Assembly/Installation6%

Good value and easy to assemble

Have just set everything up

Easy to set up

Return

1.2% Return rate 56% Fixable by listing

Size-Overall39%▇▇█▇▃▄
Functionality-Overall8%▁▆▃▃█▅

none of them work

The mouse that came with the item did not work

mouse cant functioning

Material Quality5%▁▄▁▁█▁
Audio Quality5%▁▁▁▁▁█
Touch Screen4%▁▃▄▁█▁

complete junk - touchscreen doesn't work

FAQ

Common All in One questions

Answered from the same tracked data.