all in one
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (0.7%) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good585.07avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£199.52avg listing price — sweet spot $15–$100
Market size
Okay£107K£107K/yr · 77K searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Price range
Bad£8.91–£637.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, all in one is a £107K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
all in one market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £50K–£100K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #354
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 81%
- Out of stock
- 33.9%
- Avg brand age
- 32 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
52
Top-5 brand share
53%
Top 20: 100%
Top-5 click share
40%
Top 20: 91%
Open market
41%
- Lenovo15%
- Litthing12%
- SZTPS10%
- DOULAFASS8%
- OVARA7%
- Generic6%
Demand
Weekly Amazon search volume, last 44 weeks — -9.0% search growth over the last 90 days.Top all in one search terms
- all in one13K/yr
- hp all in one pc10K/yr
- all in one pc 27 inch11K/yr
- lenovo all in one pc9K/yr
- aio pc7K/yr
- hp all in one desktop computer13K/yr
- all in one touch screen pc6K/yr
- 27 inch all in one pc5K/yr
- lenovo all in one pc 27 inch4K/yr
Top all in one products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lenovo IdeaCentre AIO 3 27ALC6 Desktop PC (AMD Ryzen 7 7730U Octa-Core CPU | 27 (68.6 cm) 1920 x 1080p Screen | 16GB DDR4-3200MHz RAM | 1TB M.2 PCIe NVMe SSD | Windows 11 Home) - Black
Lenovo£636.294.0★2 rev
Litthing Women Shorts Jumpsuits Sports Romper Short Sleeve Unitard Stretchy Bodycon Playsuit Zip Up Workout Outfit Slim Fit One Piece Smooth Touch Bodysuit Fitness Sportswear Daily Wear
Litthing£15.204.5★195 rev
SZTPS 23.8 All-in-One PC Intel i5-12450H 8-core 16GB RAM 256GB SSD includes wired keyboard & mouse. Pre-installed Windows 11 Pro ideal for home and office (Flat Panel)
SZTPS£312.573.7★114 rev
Jumpsuits for Women UK Plain One Piece Pants Jumpsuits Elegant High Waist V Neck Sleeveless Playsuit Loose All in One Rompers Belted Comfy Casual Wide Legs Overall with Pockets 2026
Generic£16.335.0★1 rev
MAYROUND Gym Jumpsuit for Women One Piece Ribbed Rompers Sleeveless Bodycon Sports Leggings Square Neck Tank Top Playsuit(Black S)
MAYROUND£12.594.4★114 rev
Newest
by launch dateJumpsuits for Women UK Plain One Piece Pants Jumpsuits Elegant High Waist V Neck Sleeveless Playsuit Loose All in One Rompers Belted Comfy Casual Wide Legs Overall with Pockets 2026
Generic£16.331 rev
MEDION Akoya Signium 27 S1 All-in-One Desktop PC | Intel Core 7-240H | 32GB RAM | 1TB SSD | 27 Full HD Display | Windows 11 | All-in-One PC for Home & Office | High-Performance Desktop | Slim Design
MEDION£637.672 rev
Pisichen Touchscreen Monitor 2K 27 Inch IPS Gaming 100Hz 10-Point Touch QHD 2560x1440 PC Display HDMI VGA USBC Computer Monitor Built-in Speakers White
Pisichen£169.0520 rev
HEIGAOLAPC 10.1 Inch Android 12 Panel PC RK3399 Hexa-Core Industrial Touchscreen 4GB RAM 64GB RS232 for Machine Control HMI Factory Automation Kiosk EPOS
HEIGAOLAPC£137.953 rev
Lenovo IdeaCentre AIO 3 27ALC6 Desktop PC (AMD Ryzen 7 7730U Octa-Core CPU | 27 (68.6 cm) 1920 x 1080p Screen | 16GB DDR4-3200MHz RAM | 1TB M.2 PCIe NVMe SSD | Windows 11 Home) - Black
Lenovo£636.292 rev
Trending
90-day click momentum
Bona Fide One Piece Workout Jumpsuits for Women - Athletic Romper Jumpsuit with Tummy Control and Butt Lifting for Yoga Gym
Bona Fide£72.324.1★
OVARA Womens Jumpsuit Elegant Short Sleeve Romper Playsuit Ladies Plain Casual Sraight Leg All In One Jumpsuits Summer Comfy Classic One Piece Pants Onesies with Belt
OVARA£8.933.7★
Top Linen (NW) Limited Womens Long Sleeveless Jumpsuit All In One Jumpsuit - Casual Cami Lagenlook Romper Playsuit - Made In UK (Black Jumpsuite One size)
Top Linen (NW) Ltd£10.794.2★
Pisichen Touchscreen Monitor 2K 27 Inch IPS Gaming 100Hz 10-Point Touch QHD 2560x1440 PC Display HDMI VGA USBC Computer Monitor Built-in Speakers White
Pisichen£169.054.4★
Jumpsuits for Women UK Plain One Piece Pants Jumpsuits Elegant High Waist V Neck Sleeveless Playsuit Loose All in One Rompers Belted Comfy Casual Wide Legs Overall with Pockets 2026
Generic£16.335.0★
What buyers say about all in one
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the money”
“Fabulous fit”
“Its been reliable, good performance, screen looks great, exceptional for the value”
“beautiful smelling locks”
“Good value and easy to assemble”
“Exactly as pictured”
“I use it for dry hair”
“Magic in a bottle been using every time I wash and hair feels smooth and drys perfect”
“your hair feels soft”
“Very comfortable”
What buyers complain about
“none of them work”
“Value for money is debatable a snap purchase which I kind of regret”
“you can't personalise it with Microsoft”
“Complete junk”
“when we tried to put it together the base wouldn't fit on to the pole”
“pointless sticker on screen caused marks”
“It only workeð for 4 days it wouidnt staerup”
“all it does is leave a sticky residue”
“complete junk - touchscreen doesn't work”
“it's completely black”
Top return reasons
Common questions
- Is all in one profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 27 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the all in one niche?
- 19 brands and 52 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in all in one?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Software/Application. The return rate is 1.2%.
- What does it cost to enter the all in one niche?
- Listings span £8.91–£637.67; the average listing price is £199.52 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.