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Airplane Bluetooth Adapter

Fail

Demand is soft, at -23.4% this quarter, so Airplane Bluetooth Adapter is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£426K/yr318K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
71%top-5 click share · 9 brands · 26 sellers

Flapen Score

Airplane Bluetooth Adapter against its category

The dotted line is the Computers & Accessories average. Past it, Airplane Bluetooth Adapter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airplane Bluetooth Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Airplane Bluetooth Adapter 318K times last year and spent an estimated £426K. The top 5 brands take 91% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £426K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
5.8%
Market size, estimated
£426Ka year
Peak month
October1.4× the quietest month
Top search term
airfly84K searches a year

02 · Price

A sale here is worth £23.08.

Listings sell for £23.08 on average, from £10.65 to £52.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £23.08 that is £12K to £17K a year per listing.

Average price
£23.08inside the $15 to $100 sweet spot
Price range
£10.65–£52.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£12K–£17K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #49 within Networking Devices. It carries 2,200 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#49in Networking Devices
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,200per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Airplane Bluetooth Adapter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£43K£85K£128K£171K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

26

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

6%

  • Twelve South39%
  • UGREEN32%
  • Avantree10%
  • Vecbmn6%
  • Dalimee3%
  • SUNITEC3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Airplane Bluetooth Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Airplane Bluetooth Adapter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • airfly84K/yr
  • airplane bluetooth adapter44K/yr
  • airfly pro 224K/yr
  • air fly15K/yr
  • bluetooth airplane adapter14K/yr
  • bluetooth adapter for plane14K/yr
  • ugreen bluetooth adapter12K/yr
  • bluetooth flight adapter10K/yr
  • airfly pro13K/yr
  • airfly bluetooth transmitter9K/yr

Reviews and returns

What reviews say buyers love and hate about Airplane Bluetooth Adapter

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Connectivity-Overall”
10%of negative reviews mention “Connectivity-Overall”
2.5%of orders come back
“Connection issues”
A buyer, on “Connectivity-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Airplane Bluetooth Adapter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data