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Access Point

Fail

The top 5 brands take 99% of clicks, so Access Point is a Fail.

Flapen Score
47
47 / 100
Top 28% of 1,028 Computers & Accessories niches · +5 vs the category median of 42
Market size
£1.3M/yr582K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
49%top-5 click share · 6 brands · 185 sellers

Flapen Score

Access Point against its category

The dotted line is the Computers & Accessories average. Past it, Access Point is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Access Point market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Access Point 582K times last year and spent an estimated £1.3M. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 582K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
582K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
2.5%
Market size, estimated
£1.3Ma year
Peak month
November1.7× the quietest month
Top search term
ubiquiti142K searches a year

02 · Price

A sale here is worth £86.15.

Listings sell for £86.15 on average, from £14.85 to £236.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £86.15 that is £22K to £43K a year per listing.

Average price
£86.15inside the $15 to $100 sweet spot
Price range
£14.85–£236.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£22K–£43K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #69 within Networking Devices. It carries 1,258 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
0.7%
Average rank
#69in Networking Devices
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,258per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Access Point products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£50K£100K£151K£201K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

185

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

0%

  • Ubiquiti63%
  • TP-Link25%
  • Cudy7%
  • Zyxel3%
  • BrosTrend2%
  • NETGEAR1%

Demand

Access Point search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Access Point search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ubiquiti142K/yr
  • unifi99K/yr
  • access point58K/yr
  • wifi access point44K/yr
  • wireless access point46K/yr
  • unifi access point37K/yr
  • wireless access points29K/yr
  • ubiquiti access points27K/yr
  • tp link access point19K/yr
  • wifi access point with ethernet15K/yr

Reviews and returns

What reviews say buyers love and hate about Access Point

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall18%−0.07

the unit would not connect

Keeps dropping connection

Poor connectivity

Functionality-Overall6%−0.04

Didnt work

drops to red if not

it only worked first time

Socket/Port/Plug5%−0.05

Supplied illegally with non-UK plug and cheap adapter

No UK plug

Not supplied with a uk plug

Ease Of Use5%+0.11

Not simple

There's a finite number of ways you could want to use this so it should be more intuitive to use

Was not right for needs

Size-Overall3%

Not fit for purpose sent back fir refund

Its also small compared to most ISP routers

It's huge about the size of a small dinner plate

Love

Assembly/Installation23%+1.94

Easy set up

Easy to configure

Easy to install

Connectivity-Overall17%−0.07

Easy to connect to

The connection stability is very strong

the connection is solid

Value For Money9%+0.87

Good value for money

Good Value

Money well spent

Quality-Overall9%+0.45

Excellent product

Its beautifully made and feels solid

Excellent piece of kit

Signal Strength5%+0.57

Great signal strength for a home setup

This booster/receiver did the job

Great signal

Return

2.7% Return rate 3% Fixable by listing

Connectivity-Overall28%▆▇▆█▇█

the unit would not connect

Keeps dropping connection

Poor connectivity

Compatibility-Overall19%██▆▆▇█

cannot be used in UK without an adapter

This device cannot be used with a standard router

Functionality-Overall16%▇▇▆█▇▆

Didnt work

drops to red if not

it only worked first time

Defective Material/Parts6%▄▅▆█▆▅
Assembly/Installation4%█▅▇▇▄▇

I wasn't able to migrate my old configuration from a back

Initial setup was a bit clunky

Was not as easy to set up as I hoped

FAQ

Common Access Point questions

Answered from the same tracked data.