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64gb Usb Stick

Fail

The average product has 52,972 reviews to catch up to, so 64gb Usb Stick is a Fail.

Flapen Score
48
48 / 100
Top 25% of 1,028 Computers & Accessories niches · +6 vs the category median of 42
Market size
£293K/yr284K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
56%top-5 click share · 11 brands · 178 sellers

Flapen Score

64gb Usb Stick against its category

The dotted line is the Computers & Accessories average. Past it, 64gb Usb Stick is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 64gb Usb Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 64gb Usb Stick 284K times last year and spent an estimated £293K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £293K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
10.2%
Market size, estimated
£293Ka year
Peak month
March1.2× the quietest month
Top search term
64gb usb stick70K searches a year

02 · Price

A sale here is worth £10.11.

Listings sell for £10.11 on average, from £4.74 to £23.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £10.11 that is £13K to £15K a year per listing.

Average price
£10.11under the $15 to $100 sweet spot
Price range
£4.74–£23.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£13K–£15K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #23 within Data Storage. It carries 52,972 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#23in Data Storage
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
52,972per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top 64gb Usb Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

178

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

7%

  • SanDisk37%
  • Kingston33%
  • Netac12%
  • Lexar6%
  • SIMMAX3%
  • ENUODA2%
  • Open — no brand owns it (5 brands, 7%)

Demand

64gb Usb Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top 64gb Usb Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 64gb usb stick70K/yr
  • usb stick 64gb34K/yr
  • kingston usb stick25K/yr
  • 64gb usb17K/yr
  • 64gb memory stick13K/yr
  • usb memory stick 64gb10K/yr
  • usb 64gb12K/yr
  • 64gb stick usb11K/yr
  • memory stick 64gb15K/yr
  • usb drive 64gb8K/yr

Reviews and returns

What reviews say buyers love and hate about 64gb Usb Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.12

stopped working after 1 use

Broke after 1 use

failed after a month

Data Transfer Speed13%−0.06

very slow data transfer

Very low data transfer speed

Very Slow transfer speeds

Functionality-Overall10%−0.08

it doesn't work properly

Doesn't work

Non-Functional

Storage Capacity7%−0.01

Storage capacity not true product description

Not the capacity it says

only has 32GB capacity

Computation Performance7%−0.02

Don't expect any kind of performance out of these drives

Really slow

Mega slow data transfer

Love

Value For Money20%+1.94

Excellent value

GREAT VALUE

Good value for money

Quality-Overall16%+0.69

Seems like a good quality little device

Excellent quality product

Solid build quality

Advertised Vs Actual Product15%+1.18

As advertised

Exactly as advertised

Works as expected

Data Transfer Speed10%−0.06

Transfer speeds are generally good

Excellent transfer speed

Quick data transfer

Storage Capacity8%−0.01

plenty of storage

Great capacity - works well

Good amount of storage for the price

Return

0.7% Return rate 17% Fixable by listing

Functionality-Overall27%█▇█▇▇▇

it doesn't work properly

Doesn't work

Non-Functional

Compatibility-Overall21%▅▆▇▇█▅

Doesn't work on my computer

No compatibility with MacOs

it is not compatable with either system

Size-Overall13%▄█▇▇▇█

To big for the frame

Small in size

Tiny

Storage Capacity8%▆▆▆▇▅█

Storage capacity not true product description

Not the capacity it says

only has 32GB capacity

Defective Material/Parts5%█▅▅▇▆▃

FAQ

Common 64gb Usb Stick questions

Answered from the same tracked data.