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5tb Hard Drive

Fail

The top 5 brands take 100% of clicks, so 5tb Hard Drive is a Fail.

Flapen Score
39
39 / 100
Ranks 651 of 1,028 Computers & Accessories niches · −3 vs the category median of 42
Market size
£767K/yr253K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
62%top-5 click share · 5 brands · 156 sellers

Flapen Score

5tb Hard Drive against its category

The dotted line is the Computers & Accessories average. Past it, 5tb Hard Drive is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5tb Hard Drive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 5tb Hard Drive 253K times last year and spent an estimated £767K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £767K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
2.4%
Market size, estimated
£767Ka year
Peak month
November1.7× the quietest month
Top search term
5tb external hard drive63K searches a year

02 · Price

A sale here is worth £127.60.

Listings sell for £127.60 on average, from £58.47 to £296.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £127.60 that is £13K to £32K a year per listing.

Average price
£127.60above the $15 to $100 sweet spot
Price range
£58.47–£296.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£13K–£32K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #29 within Data Storage. It carries 62,945 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
96%
Out of stock, average day
6.8%
Average rank
#29in Data Storage
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
62,945per listing
Listings tracked
26

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
60 months

Products

Top 5tb Hard Drive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£77K£115K£153K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

156

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 93%

Open market

0%

  • Western Digital60%
  • Seagate32%
  • LaCie4%
  • WD3%
  • ModusTech1%

Demand

5tb Hard Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top 5tb Hard Drive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5tb external hard drive63K/yr
  • wd my passport19K/yr
  • 5tb hard drive17K/yr
  • wd elements external hard drive16K/yr
  • external hard drive 5tb22K/yr
  • 5tb ssd15K/yr
  • wd elements15K/yr
  • hard drive 5tb8K/yr
  • portable hard drive 5tb8K/yr
  • 5tb7K/yr

Reviews and returns

What reviews say buyers love and hate about 5tb Hard Drive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.15

Broke Immediately

It broke, twice

Failed after 4 months

Functionality-Overall10%−0.09

then freezing my pc

After a few weeks this would not work properly

did not work

Value For Money7%

gone up hugely in price

Expensive

Its not cheap

Advertised Vs Actual Product6%−0.03

Inaccurate advertisement

False advertisement - it is only 4.54TB

I was misled by the description from Amazon

Storage Capacity6%+1.12

That's 10% short of the stated capacity

Not the advertised capacity

the data cannot be mounted or read

Love

Storage Capacity16%+1.12

Good Storage

loads of storage space

Great capacity

Quality-Overall12%+0.63

Quality product

Good quality and perfect for storage

no complaints at all

Value For Money12%

Good Value

great value for money

Very pleased with my bargain of the month

Portability6%+0.60

Portable Hard Drive

Lightweight and portable

Excellent portable drive

Compatibility-Overall6%+0.25

Compatability is great operated with no issues, great size and fit

Works well with MacBook

Compatible with other laptops as well as Mac books

Return

1.8% Return rate 6% Fixable by listing

Compatibility-Overall21%▇▇█▄▆▆
Functionality-Overall19%▇▆▆█▆▆

then freezing my pc

After a few weeks this would not work properly

did not work

Connectivity-Overall11%██▆▇▆▇

May constantly disconnect from your PC

Disconnects during use

Disconnects all the time

Defective Material/Parts6%▄▂▃▇█▆
Noise Level5%▄▃▆█▅▆

The drive is noisy

It VERY noisy

So Noisy

FAQ

Common 5tb Hard Drive questions

Answered from the same tracked data.