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5tb Hard Drive

Fail

The top 5 brands take 100% of clicks, so 5tb Hard Drive is a Fail.

Flapen Score
39
39 / 100
Ranks 651 of 1,028 Computers & Accessories niches · −3 vs the category median of 42
Market size
£767K/yr253K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
62%top-5 click share · 5 brands · 156 sellers

Flapen Score

5tb Hard Drive against its category

The dotted line is the Computers & Accessories average. Past it, 5tb Hard Drive is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5tb Hard Drive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 5tb Hard Drive 253K times last year and spent an estimated £767K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £767K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
2.4%
Market size, estimated
£767Ka year
Peak month
November1.7× the quietest month
Top search term
5tb external hard drive63K searches a year

02 · Price

A sale here is worth £127.60.

Listings sell for £127.60 on average, from £58.47 to £296.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £127.60 that is £13K to £32K a year per listing.

Average price
£127.60above the $15 to $100 sweet spot
Price range
£58.47–£296.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£13K–£32K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #29 within Data Storage. It carries 62,945 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
96%
Out of stock, average day
6.8%
Average rank
#29in Data Storage
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
62,945per listing
Listings tracked
26

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
60 months

Products

Top 5tb Hard Drive products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£77K£115K£153K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

156

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 93%

Open market

0%

  • Western Digital60%
  • Seagate32%
  • LaCie4%
  • WD3%
  • ModusTech1%

Demand

5tb Hard Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top 5tb Hard Drive search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 5tb external hard drive63K/yr
  • wd my passport19K/yr
  • 5tb hard drive17K/yr
  • wd elements external hard drive16K/yr
  • external hard drive 5tb22K/yr
  • 5tb ssd15K/yr
  • wd elements15K/yr
  • hard drive 5tb8K/yr
  • portable hard drive 5tb8K/yr
  • 5tb7K/yr

Reviews and returns

What reviews say buyers love and hate about 5tb Hard Drive

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Storage Capacity”
18%of negative reviews mention “Durability”
1.8%of orders come back
“Broke Immediately”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 5tb Hard Drive questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data