Is 5g dongle profitable to sell on Amazon United Kingdom?

The niche generates £434K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (40/100).

How competitive is the 5g dongle niche?

6 brands and 133 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in 5g dongle?

Top complaints mined from reviews: Connectivity-Overall, Signal Strength, Functionality-Overall. The return rate is 5.1% — above our launch gate.

When does demand for 5g dongle peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 5g dongle niche?

Listings span £21.83–£119.55; the average listing price is £42.56 (sweet spot $15–$100). The average incumbent carries 6,550 reviews — the moat a new listing must climb.

5g dongle

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible£42.56

avg listing price — sweet spot $15–$100

Price range

Great£21.83–£119.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£434K

£434K/yr · 354K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Review moat

Bad6,550.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United Kingdom niche tracking, 5g dongle is a £434K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

5g dongle market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £340K–£426K; units × avg price
Conversion rate: 2.9%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 16.7%
Avg brand age: 29 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

133

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

TP-Link56%
Cudy18%
MERCUSYS16%
EE7%
Strong2%
Scancom2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 5g dongle search terms

4g router83K/yr -17.9%2.9% conv.
4g router with sim slot58K/yr -14.4%2.7% conv.
sim card router51K/yr -9.4%1.9% conv.
sim router35K/yr -19.7%2.3% conv.
wifi router with sim slot22K/yr +1.5%1.9% conv.
mobile router with sim slot11K/yr +2.4%1.8% conv.
router with sim slot10K/yr +13.3%2.1% conv.
sim wifi router10K/yr +4.0%2.5% conv.
sim card wifi router10K/yr +1.2%2.1% conv.
lte router12K/yr -13.1%1.0% conv.

All search terms

Top 5g dongle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TP-Link TL-MR105 4G LTE WiFi Router 4G Router Plug&Play SIM Card Slot 2 LAN/WAN Ports for Ethernet Cable Up to 32 Devices Parental Controls Guest Network Home/Remote 300Mbps Wireless

TP-Link£33.104.4★79,165 rev

TP-Link TL-MR6400 4G LTE WiFi Router SIM Card Slot 4G Router 4 LAN Ports Up to 32 Devices 2 Antennas Plug&Play Parental Controls Home/Remote QoS Priority WAN Connection Backup

TP-Link£52.944.3★4,983 rev

MERCUSYS MB115-4G LTE 4G Router with SIM Card Slot Portable WiFi Travel Router Mobile Internet Router for Caravan Vacation & Remote Work Fully Unlocked Plug & Play 4×Antennas TP-Link Network

MERCUSYS£24.714.3★162 rev

Cudy N300 WiFi Unlocked 4G LTE Cat4 Modem Router with SIM Card Slot 300Mbps WiFi MTK Chipset 5dBi High Gain Antennas VPN Cloudflare LT400

Cudy£33.334.3★6,157 rev

EE Unlocked Smart 4G Hub 2 HH10E WiFi Router White (Renewed)

EE£21.834.0★384 rev

Newest

by launch date

MERCUSYS MB113-4G LTE 4G Router with SIM Card Slot Portable WiFi Travel Router for Caravan Vacation & Remote Work Foldable Antennas Plug & Play USB-C Powered Pocket MiFi Connect up to 32 Devices

MERCUSYS£25.0226 rev

2mo ago

Strong AC1200 Dual Band 4G Router 4G+ Cat6 up to 300Mbps Unlocked LTE Router with SIM Card Slot Gigabit LAN/WAN Ports Vertical Space-Saving Design 2 External Antennas Plug & Play Secure Network

Strong£53.4778 rev

7mo ago

TP-Link M7005 4G MiFi Router WiFi Dongle Portable WiFi with SIM Slot Dual Band Mobile WiFi 6 Router Plug and Play MIFI Long Battery Life Portable Hotspot For Caravan APP Control Compact Design

TP-Link£29.912,905 rev

8mo ago

TP-Link Archer MR600 AC1200Mbps 4G+ Cat6 Wireless Dual Band 4G Router With Sim Slot SIM Slot Unlocked MU-MIMO technology WiFi Router Mode No Configuration required Guest Network & Parental Control

TP-Link£75.781,033 rev

1y ago

TP-Link TL-MR100-Outdoor 4G 300 Mbps Outdoor WiFi Router IP65 Weatherproof 4G Router with Sim Slot Unlocked Pole/Wall/Window Mounting Connect up to 32 Devices Plug & Play

TP-Link£46.854,983 rev

1y ago

What buyers say about 5g dongle

What buyers praise and complain about, mined from review topics.

What buyers love

Connectivity-Overall20%

“Easy connection”

Quality-Overall13%

“Good quality and very easy to set up”

Assembly/Installation12%

“Easy to configure”

Value For Money11%

“Excellent value”

Signal Strength8%

“pickup signal very good”

Ease Of Use4%

“Easy to set up”

Portability4%

“Really handy”

Advertised Vs Actual Product3%

“Works as it should”

Software/Application2%

“There is an app as well”

Data Transfer Speed2%

“great speeds so far”

What buyers complain about

Connectivity-Overall22%

“Dropping connection”

Signal Strength10%

“signal strength poor”

Functionality-Overall9%

“Didn't work for me”

Quality-Overall7%

“Poor quality”

Data Transfer Speed7%

“Speeds are significantly lower than expected”

Durability4%

“The first out stopped working after a week”

Sim Card/Tray Issues4%

“It a banging router for SIM card slot one amazing got port forwarding and everything”

Advertised Vs Actual Product4%

“Not anything like stated”

Value For Money3%

“Not worth the money”

Charging2%

“charge points to no avail”

Top return reasons

Connectivity-Overall29%

Functionality-Overall24%

Signal Strength10%

Compatibility-Overall9%

Defective Material/Parts3%

Data Transfer Speed3%

Constant Reboot Or Restart3%

Range2%

Advertised Vs Actual Product2%

Sim Card/Tray Issues2%

Common questions

Is 5g dongle profitable to sell on Amazon United Kingdom?: The niche generates £434K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (40/100).
How competitive is the 5g dongle niche?: 6 brands and 133 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in 5g dongle?: Top complaints mined from reviews: Connectivity-Overall, Signal Strength, Functionality-Overall. The return rate is 5.1% — above our launch gate.
When does demand for 5g dongle peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 5g dongle niche?: Listings span £21.83–£119.55; the average listing price is £42.56 (sweet spot $15–$100). The average incumbent carries 6,550 reviews — the moat a new listing must climb.