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5g Dongle

Fail

The top 5 brands take 98% of clicks, so 5g Dongle is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£434K/yr354K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
67%top-5 click share · 6 brands · 133 sellers

Flapen Score

5g Dongle against its category

The dotted line is the Computers & Accessories average. Past it, 5g Dongle is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5g Dongle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 5g Dongle 354K times last year and spent an estimated £434K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £434K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
2.9%
Market size, estimated
£434Ka year
Peak month
October1.3× the quietest month
Top search term
4g router83K searches a year

02 · Price

A sale here is worth £42.56.

Listings sell for £42.56 on average, from £21.83 to £119.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £42.56 that is £21K to £32K a year per listing.

Average price
£42.56inside the $15 to $100 sweet spot
Price range
£21.83–£119.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£21K–£32K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #38 within Networking Devices. It carries 6,550 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#38in Networking Devices
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,550per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top 5g Dongle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£87K£130K£174K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

133

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • TP-Link56%
  • Cudy18%
  • MERCUSYS16%
  • EE7%
  • Strong2%
  • Scancom2%

Demand

5g Dongle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 5g Dongle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4g router83K/yr
  • 4g router with sim slot58K/yr
  • sim card router51K/yr
  • sim router35K/yr
  • wifi router with sim slot22K/yr
  • mobile router with sim slot11K/yr
  • router with sim slot10K/yr
  • sim wifi router10K/yr
  • sim card wifi router10K/yr
  • lte router12K/yr

Reviews and returns

What reviews say buyers love and hate about 5g Dongle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall22%+0.28

Dropping connection

not able to connect to any device

it wouldnt connect

Signal Strength10%

signal strength poor

now looses signal strength

we have a poor mediocre signal

Functionality-Overall9%−0.21

Didn't work for me

Not working properly

The performance issue:

Quality-Overall7%+0.49

Poor quality

Poor device

The build quality is quite low

Data Transfer Speed7%−0.09

Speeds are significantly lower than expected

No speed at all

Cant get anywhere near the speed its claiming

Love

Connectivity-Overall20%+0.28

Easy connection

smooth connectivity

Good connection

Quality-Overall13%+0.49

Good quality and very easy to set up

well made

Excellent Product

Assembly/Installation12%+1.27

Easy to configure

Easy to install

Easy set up

Value For Money11%+0.40

Excellent value

not expensive

Excellent value

Signal Strength8%

pickup signal very good

Good signal

Signal strength is good where I am

Return

5.1% Return rate 2% Fixable by listing

Connectivity-Overall29%▇▇▆█▇█

Dropping connection

not able to connect to any device

it wouldnt connect

Functionality-Overall24%▆▇█▆▇▇

Didn't work for me

Not working properly

The performance issue:

Signal Strength10%█▇▆▄▆▅

signal strength poor

now looses signal strength

we have a poor mediocre signal

Compatibility-Overall9%▆█▇▄█▄
Defective Material/Parts3%▅▅▅▇█▅

FAQ

Common 5g Dongle questions

Answered from the same tracked data.