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500gb External Hard Drive

Fail

The average product has 42,668 reviews to catch up to, so 500gb External Hard Drive is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£139K/yr104K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
84%top-5 click share · 9 brands · 16 sellers

Flapen Score

500gb External Hard Drive against its category

The dotted line is the Computers & Accessories average. Past it, 500gb External Hard Drive is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 500gb External Hard Drive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 500gb External Hard Drive 104K times last year and spent an estimated £139K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
5.2%
Market size, estimated
£139Ka year
Peak month
November2.4× the quietest month
Top search term
500gb external hard drive33K searches a year

02 · Price

A sale here is worth £25.91.

Listings sell for £25.91 on average, from £18.74 to £50.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £25.91 that is £13K to £19K a year per listing.

Average price
£25.91inside the $15 to $100 sweet spot
Price range
£18.74–£50.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£13K–£19K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #11 within Data Storage. It carries 42,668 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#11in Data Storage
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
42,668per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top 500gb External Hard Drive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

8%

  • UnionSine37%
  • ModusTech23%
  • ezekers11%
  • Meyritech10%
  • Sonnics7%
  • Maxone4%
  • Open — no brand owns it (3 brands, 8%)

Demand

500gb External Hard Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top 500gb External Hard Drive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 500gb external hard drive33K/yr
  • external hard drive 500gb25K/yr
  • 500gb hard drive14K/yr
  • hard drive 500gb10K/yr
  • 500gb7K/yr
  • 500 gb external hard drive7K/yr
  • portable hard drive 500gb5K/yr
  • 500gb portable hard drive4K/yr

Reviews and returns

What reviews say buyers love and hate about 500gb External Hard Drive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall17%−0.10

The drive has stopped working

never worked

Didn't work

Compatibility-Overall15%−0.07

Not compatible

Not as compatible as it claims

It wasn't compatible with my Samsung phone

Durability13%−0.11

and its physically broken

Broke within 24 hours

it failed in two months

Connectivity-Overall11%−0.07

constantly disconnects

Keeps Disconnecting

Won't connect

Quality-Overall6%+0.36

The unit is not that well made

Not good quality

the controller inside is not the best quality

Love

Value For Money18%+1.19

Good value for money

Great value

Cost effective

Quality-Overall13%+0.36

The build quality feels solid and reliable, especially for the price

Very good and reliable product

Excellent product

Advertised Vs Actual Product10%+0.39

Product matches description

Worked as expected

It works as it should be

Storage Capacity10%+0.23

is perfect for extra storage

Good Storage space

Great capacity at a great price

Data Transfer Speed10%+0.82

Easy access and transfer

Quick and easy to up load data via a USB cable that is supplied

transfer speed is good

Return

1.9% Return rate 4% Fixable by listing

Compatibility-Overall33%█▇███▇

Not compatible

Not as compatible as it claims

It wasn't compatible with my Samsung phone

Functionality-Overall21%█▇█▇▇▅

The drive has stopped working

never worked

Didn't work

Connectivity-Overall15%▇▆▆█▇█

constantly disconnects

Keeps Disconnecting

Won't connect

Defective Material/Parts5%▅▃▅▄▃█

the hard drive has a crack on the top

Either cable or device defective

Maybe just a faulty unit

Storage Capacity4%▆▆▆▆█▇

missed the one about the drive actually being 465gb capacity

All storage lost

Only 465gb instead of 500gb

FAQ

Common 500gb External Hard Drive questions

Answered from the same tracked data.