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500gb External Hard Drive

Fail

The average product has 42,668 reviews to catch up to, so 500gb External Hard Drive is a Fail.

Flapen Score
43
43 / 100
Top 45% of 1,028 Computers & Accessories niches · +1 vs the category median of 42
Market size
£139K/yr104K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
84%top-5 click share · 9 brands · 16 sellers

Flapen Score

500gb External Hard Drive against its category

The dotted line is the Computers & Accessories average. Past it, 500gb External Hard Drive is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 500gb External Hard Drive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 500gb External Hard Drive 104K times last year and spent an estimated £139K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
5.2%
Market size, estimated
£139Ka year
Peak month
November2.4× the quietest month
Top search term
500gb external hard drive33K searches a year

02 · Price

A sale here is worth £25.91.

Listings sell for £25.91 on average, from £18.74 to £50.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £25.91 that is £13K to £19K a year per listing.

Average price
£25.91inside the $15 to $100 sweet spot
Price range
£18.74–£50.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£13K–£19K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #11 within Data Storage. It carries 42,668 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#11in Data Storage
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
42,668per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top 500gb External Hard Drive products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

8%

  • UnionSine37%
  • ModusTech23%
  • ezekers11%
  • Meyritech10%
  • Sonnics7%
  • Maxone4%
  • Open — no brand owns it (3 brands, 8%)

Demand

500gb External Hard Drive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top 500gb External Hard Drive search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 500gb external hard drive33K/yr
  • external hard drive 500gb25K/yr
  • 500gb hard drive14K/yr
  • hard drive 500gb10K/yr
  • 500gb7K/yr
  • 500 gb external hard drive7K/yr
  • portable hard drive 500gb5K/yr
  • 500gb portable hard drive4K/yr

Reviews and returns

What reviews say buyers love and hate about 500gb External Hard Drive

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
17%of negative reviews mention “Functionality-Overall”
1.9%of orders come back
“The drive has stopped working”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 500gb External Hard Drive questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data