4tb Ssd External
FailBuyers convert on only 1.0% of searches, so 4tb Ssd External is a Fail.
- Flapen Score
- 38 / 100Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 4238
- Market size
- £229K/yr113K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 55%top-5 click share · 13 brands · 134 sellers
Flapen Score
4tb Ssd External against its category
The dotted line is the Computers & Accessories average. Past it, 4tb Ssd External is stronger. Inside it, weaker.
Market
The 4tb Ssd External market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 4tb Ssd External 113K times last year and spent an estimated £229K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £229Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- 4tb ssd external22K searches a year
02 · Price
A sale here is worth £196.20.
Listings sell for £196.20 on average, from £33.97 to £387.20. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £196.20 that is £0 to £20K a year per listing.
- Average price
- £196.20above the $15 to $100 sweet spot
- Price range
- £33.97–£387.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£20K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #25 within Components & Replacement Parts. It carries 18,183 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 97%
- Out of stock, average day
- 1.6%
- Average rank
- #25in Components & Replacement Parts
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 18,183per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top 4tb Ssd External products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SANDISK Extreme Portable SSD 4TB (up to 1050 MB/s read 1 000MB/s write USB-C NVMe Solid State Performance IP65 rated for dust and water resistance Updated Firmware) Monterey
- Price
- £235.33
- Rating
- 4.6/5
- Reviews
- 7,473
- Age
- 3y ago
Crucial X9 4TB Portable External SSD - Up to 1050MB/s External Solid State Drive Works with PlayStation Xbox PC and Mac USB-C 3.2 - CT4000X9SSD902
- Price
- £208.42
- Rating
- 4.5/5
- Reviews
- 40,408
- Age
- 2y ago
Seagate Portable Drive 4TB External Hard Drive Dark Grey for PC Laptop and Mac Data Rescue Services Amazon Exclusive (STGX4000400)
- Price
- £90.81
- Rating
- 4.5/5
- Reviews
- 264,395
- Age
- 8y ago
SANDISK 4TB xtreme Portable SSD up to 1050 MB/s read
- Price
- £275.49
- Rating
- 4.6/5
- Reviews
- 80,244
- Age
- 5y ago
SANDISK Extreme PRO Portable SSD 4TB (up to 2000 MB/s read speeds Powerful NVMe Solid State Performance IP65 rated for dust and water resistance 256-bit AES hardware encryption) Black
- Price
- £317.58
- Rating
- 4.4/5
- Reviews
- 16,597
- Age
- 5y ago
Trending
90-day click momentum
Crucial X9 Pro for Mac 4TB Portable External SSD - Up to 1050MB/s Read/Write Mac Ready External Solid State Drive IP55 Water and Dust Resistant USB-C 3.2 - CT4000X9PROMACSSD9B02
- Price
- £255.99
- Rating
- 4.3/5
- Reviews
- 5,477
- Age
- 2y ago
Lexar ES5 Portable SSD 4TB USB 3.2 Gen2x2 up to 2000MB/s Read and Write IP65 Magsafe External SSD Support Apple ProRes 4K (for iPhone 15/16 Pro) and Galaxy S25 8K for Laptop Liquid Silicon Build
- Price
- £272.40
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 1y ago
Toshiba Canvio Flex 4TB Portable 2.5 External Hard Drive (HDD) for Mac Windows PC Smartphone and Tablet Use Compatible with Most USB-C and USB-A Devices Warm Silver (HDTX240ESCCA)
- Price
- £91.28
- Rating
- 4.5/5
- Reviews
- 513
- Age
- 1y ago
SANDISK Extreme PRO Portable SSD 4TB (up to 2000MB/s read/write speeds 256 bit AES hardware encryption up to three-meter drop protection IP65 water and dust resistance) Monterey
- Price
- £303.67
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 1y ago
SANDISK Extreme PRO Portable SSD 4TB (up to 2000 MB/s read speeds Powerful NVMe Solid State Performance IP65 rated for dust and water resistance 256-bit AES hardware encryption) Black
- Price
- £317.58
- Rating
- 4.4/5
- Reviews
- 16,597
- Age
- 5y ago
Newest
by launch date
Amazon Basics Portable External SSD External Solid State Drive 2TB speeds up to 2000MB/s USB 3.2 Gen 2 IP65 Water & Dust Resistant Black
- Price
- £129.28
- Rating
- 4.7/5
- Reviews
- 757
- Age
- 10mo ago
Amazon Basics Portable External SSD External Solid State Drive 1TB speeds up to 2000MB/s USB 3.2 Gen 2 IP65 Water & Dust Resistant Black
- Price
- £73.24
- Rating
- 4.7/5
- Reviews
- 757
- Age
- 10mo ago
Crucial X10 4TB External Portable SSD Drive - Up to 2100MB/s USB-C 3.2 Gen2 IP65 Dust and Water Resistant External Solid State Drive Black - CT4000X10SSD9C02
- Price
- £267.09
- Rating
- 4.4/5
- Reviews
- 2,296
- Age
- 10mo ago
WD 5TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £99.22
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago
Lexar ES5 Portable SSD 4TB USB 3.2 Gen2x2 up to 2000MB/s Read and Write IP65 Magsafe External SSD Support Apple ProRes 4K (for iPhone 15/16 Pro) and Galaxy S25 8K for Laptop Liquid Silicon Build
- Price
- £272.40
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
134
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
10%
- SanDisk35%
- Crucial30%
- Seagate11%
- Samsung6%
- Amazon Basics6%
- Lexar3%
- Open — no brand owns it (7 brands, 10%)
Demand
4tb Ssd External search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top 4tb Ssd External search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 4tb ssd external22K/yr
- external ssd 4tb24K/yr
- 4tb external ssd20K/yr
- portable ssd 4tb9K/yr
- ssd 4tb external10K/yr
- ssd external drive 4tb7K/yr
- 4tb external ssd drive4K/yr
- 4tb ssd external hard drive6K/yr
- 4tb portable ssd5K/yr
- 4tb external hard drive ssd4K/yr
Reviews and returns
What reviews say buyers love and hate about 4tb Ssd External
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It broke, twice
Didn't last
Failed after 14 months
It could have been a bit cheaper since it is Amazon's own product
could have been cheaper as it's Amazon's own product
Ouchy expensive, though
Basically a totally unreliable product
Very poor quality
Garbage
Odd read/write speed behaviour
loss of all data
Lost a load of data
Repeated Disconnects
Disconnects by itself all the time
Disconnects all the time
Love
Good Storage
loads of storage space
Great for extra storage
Good quality
Brilliant piece of kit
Feels well made
Fast read/write speeds
Excellent transfer speed
Transfer speeds are quick
Great value for money
Good Value
Worth the spend
Very compact, neat case, and has worked very well so far
Very compact
Compact and easy to use
Return
2.2% Return rate 8% Fixable by listing
Odd read/write speed behaviour
loss of all data
Lost a load of data
Repeated Disconnects
Disconnects by itself all the time
Disconnects all the time
Awful transfer speeds
This had a disappointingly slow data transfer speed
Odd read/write speed behaviour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 4tb Ssd External questions
Answered from the same tracked data.