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4tb Nas Drive

Fail

The top 5 brands take 100% of clicks, so 4tb Nas Drive is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£701K/yr236K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
76%top-5 click share · 3 brands · 341 sellers

Flapen Score

4tb Nas Drive against its category

The dotted line is the Computers & Accessories average. Past it, 4tb Nas Drive is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4tb Nas Drive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4tb Nas Drive 236K times last year and spent an estimated £701K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £701K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
1.7%
Market size, estimated
£701Ka year
Top search term
seagate ironwolf41K searches a year

02 · Price

A sale here is worth £178.75.

Listings sell for £178.75 on average, from £96.09 to £303.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £178.75 that is £18K to £45K a year per listing.

Average price
£178.75above the $15 to $100 sweet spot
Price range
£96.09–£303.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£18K–£45K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #10 within Data Storage. It carries 3,495 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
6.8%
Average rank
#10in Data Storage
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,495per listing
Listings tracked
13

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top 4tb Nas Drive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£70K£140K£210K£280K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

341

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Seagate74%
  • Western Digital25%
  • WD2%

Demand

4tb Nas Drive search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top 4tb Nas Drive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seagate ironwolf41K/yr
  • wd red31K/yr
  • wd red plus20K/yr
  • seagate ironwolf pro21K/yr
  • ironwolf19K/yr
  • seagate ironwolf 4tb12K/yr
  • ironwolf pro15K/yr
  • 4tb nas drive11K/yr
  • wd red plus 4tb6K/yr
  • western digital red8K/yr

Reviews and returns

What reviews say buyers love and hate about 4tb Nas Drive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level18%+0.28

Also very noisy

Not that loud

Slightly noisy

Functionality-Overall18%−0.21

would not startup to be initialised

immediately failed, wouldn't read or write, couldn't even run a health check on the disk, think the actuator arm was actually broken

Failing from new

Ethical Trade/Fair Trade9%−0.15

Deceptive multi-buy policy

Advertised Vs Actual Product9%−0.07

The product is effectively being misrepresented

Durability9%−0.07

Broke after three days

So a new product broke after three days

Love

Value For Money19%+0.51

Decent value for good product

Value for Money

Great value

Assembly/Installation11%+1.00

Easy to install

Easy to setup

It was easy to install and functions excellently

Noise Cancellation10%+0.84

They works perfectly with little noise

Perfect and very quiet

Works as expected, sturdy, quiet

Advertised Vs Actual Product10%−0.07

Works just as you would expect

Just what I needed

Exactly as expected

Durability10%−0.07

Robust and reliable and very well made

No failures in the last three years

its been running reliably under continuous use

Return

1.8% Return rate 9% Fixable by listing

Functionality-Overall20%▆▃▅█▄▆

would not startup to be initialised

immediately failed, wouldn't read or write, couldn't even run a health check on the disk, think the actuator arm was actually broken

Failing from new

Compatibility-Overall18%▆▆▅▄█▃
Defective Material/Parts12%▇▇█▆▇▅
Noise Level11%█▃▄▅▅▂

Also very noisy

Not that loud

Slightly noisy

Connectivity-Overall7%█▄▄▃▁▅

FAQ

Common 4tb Nas Drive questions

Answered from the same tracked data.