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4tb Nas Drive

Fail

The top 5 brands take 100% of clicks, so 4tb Nas Drive is a Fail.

Flapen Score
36
36 / 100
Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 42
Market size
£701K/yr236K searches / yr
90-day growth
-33.5%search demand this quarter
Competition
76%top-5 click share · 3 brands · 341 sellers

Flapen Score

4tb Nas Drive against its category

The dotted line is the Computers & Accessories average. Past it, 4tb Nas Drive is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4tb Nas Drive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4tb Nas Drive 236K times last year and spent an estimated £701K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £701K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-33.5%
Conversion, latest week
1.7%
Market size, estimated
£701Ka year
Top search term
seagate ironwolf41K searches a year

02 · Price

A sale here is worth £178.75.

Listings sell for £178.75 on average, from £96.09 to £303.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £178.75 that is £18K to £45K a year per listing.

Average price
£178.75above the $15 to $100 sweet spot
Price range
£96.09–£303.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£18K–£45K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #10 within Data Storage. It carries 3,495 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
6.8%
Average rank
#10in Data Storage
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,495per listing
Listings tracked
13

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top 4tb Nas Drive products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£70K£140K£210K£280K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

341

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • Seagate74%
  • Western Digital25%
  • WD2%

Demand

4tb Nas Drive search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top 4tb Nas Drive search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • seagate ironwolf41K/yr
  • wd red31K/yr
  • wd red plus20K/yr
  • seagate ironwolf pro21K/yr
  • ironwolf19K/yr
  • seagate ironwolf 4tb12K/yr
  • ironwolf pro15K/yr
  • 4tb nas drive11K/yr
  • wd red plus 4tb6K/yr
  • western digital red8K/yr

Reviews and returns

What reviews say buyers love and hate about 4tb Nas Drive

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
18%of negative reviews mention “Noise Level”
1.8%of orders come back
“Also very noisy”
A buyer, on “Noise Level”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common 4tb Nas Drive questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data