4tb Hard Drive
FailThe top 5 brands take 100% of clicks, so 4tb Hard Drive is a Fail.
- Flapen Score
- 38 / 100Ranks 693 of 1,028 Computers & Accessories niches · −4 vs the category median of 4238
- Market size
- £474K/yr332K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 59%top-5 click share · 4 brands · 343 sellers
Flapen Score
4tb Hard Drive against its category
The dotted line is the Computers & Accessories average. Past it, 4tb Hard Drive is stronger. Inside it, weaker.
Market
The 4tb Hard Drive market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 4tb Hard Drive 332K times last year and spent an estimated £474K. All 4 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £474K a year.
- Searches, last 12 months
- 332K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £474Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- 4tb hdd79K searches a year
02 · Price
A sale here is worth £101.46.
Listings sell for £101.46 on average, from £50.72 to £191.24. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £101.46 that is £10K to £25K a year per listing.
- Average price
- £101.46above the $15 to $100 sweet spot
- Price range
- £50.72–£191.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £10K–£25K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #7 within Data Storage. It carries 56,715 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 95%
- Out of stock, average day
- 4.1%
- Average rank
- #7in Data Storage
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 56,715per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top 4tb Hard Drive products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Seagate IronWolf 4TB NAS Internal Hard Drive CMR 3.5 Inch SATA 6GB/s 5.400 RPM 256MB Cache for RAID Network Attached Storage Data Rescue Services (ST4000VNZ06)
- Price
- £96.09
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 1y ago

Seagate Portable Drive 4TB External Hard Drive Dark Grey for PC Laptop and Mac Data Rescue Services Amazon Exclusive (STGX4000400)
- Price
- £90.81
- Rating
- 4.5/5
- Reviews
- 264,395
- Age
- 8y ago

Seagate Skyhawk 4TB Video Internal Hard Drive 3.5 SATA 6Gb/s 64MB Cache for DVR/NVR Security Camera System with Drive Health Management Data Rescue Services FFP (ST4000VXZ16)
- Price
- £92.18
- Rating
- 4.6/5
- Reviews
- 3,177
- Age
- 4y ago

Seagate IronWolf Pro 4TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 7.200 RPM 256MB Cache for RAID NAS Data Rescue Services Frustration Free Packaging (ST4000NTZ01)
- Price
- £123.55
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 3y ago

Seagate BarraCuda 4 TB Internal Hard Drive HDD 3.5 Inch SATA 6 Gb/s 5400 RPM 256 MB Cache for Computer Desktop PC Laptop (ST4000DM004)
- Price
- £91.96
- Rating
- 4.4/5
- Reviews
- 28,574
- Age
- 12y ago
Trending
90-day click momentum
WD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £68.19
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago

ModusTech 4TB Desktop External Hard Drive (NOT-PORTABLE) Vault USB-C 3.1 (5Gbps) High-Speed HDD for PC Mac Laptop & Console Backup Storage 2-Year Warranty
- Price
- £73.53
- Rating
- 4.0/5
- Reviews
- 103
- Age
- 7mo ago

Seagate One Touch 4TB Password activated hardware encryption portable external hard drive PC Notebook & Mac USB 3.0 Space Gray (STKZ4000404)
- Price
- £97.88
- Rating
- 4.6/5
- Reviews
- 3,785
- Age
- 3y ago

Seagate IronWolf 4TB NAS Internal Hard Drive CMR 3.5 Inch SATA 6GB/s 5.400 RPM 256MB Cache for RAID Network Attached Storage Data Rescue Services (ST4000VNZ06)
- Price
- £96.09
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 1y ago

Seagate IronWolf Pro 4TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 7.200 RPM 256MB Cache for RAID NAS Data Rescue Services Frustration Free Packaging (ST4000NTZ01)
- Price
- £123.55
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 3y ago
Newest
by launch date
WD Red Plus 4TB NAS 3.5 Internal Hard Drive - 5400 RPM SATA 6Gb/s CMR 128MB Cache
- Price
- £111.08
- Rating
- 4.2/5
- Reviews
- 4,563
- Age
- 6mo ago

ModusTech 4TB Desktop External Hard Drive (NOT-PORTABLE) Vault USB-C 3.1 (5Gbps) High-Speed HDD for PC Mac Laptop & Console Backup Storage 2-Year Warranty
- Price
- £73.53
- Rating
- 4.0/5
- Reviews
- 103
- Age
- 7mo ago

WD 5TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £99.22
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago

WD 4TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £85.22
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago

WD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £68.19
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
343
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
0%
- Seagate81%
- Western Digital12%
- ModusTech4%
- Toshiba2%
- Open — no brand owns it (0%)
Demand
4tb Hard Drive search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.3×
Search terms
Top 4tb Hard Drive search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 4tb hdd79K/yr
- 4tb hard drive67K/yr
- seagate31K/yr
- 4tb34K/yr
- hdd 4tb20K/yr
- wd elements external hard drive16K/yr
- seagate hard drive18K/yr
- 4tb internal hard drive9K/yr
- 4tb hard drive external6K/yr
- 4 tb hard drive6K/yr
Reviews and returns
What reviews say buyers love and hate about 4tb Hard Drive
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke very quickly
Didn't last
Broke after three days
then freezing my pc
Worked very well right until it didn't
did not work
Not good at all given the price point
It is a bit pricey -
It's expensive,
Slightly noisy
Noisy
Not that loud
Not the advertised capacity
the data cannot be mounted or read
there's no point in trying to store anything on it
Love
Good Value
Decent value for good product
Good value for money
Trusted brand with a good
The build quality feels very solid
Good quality
loads of storage space
lots of space
Good Storage
All files load onto it fairly quickly
its plenty fast enough for me
fast drive that gives me the extra storage I needed
Very easy to use
Not hard to drive
Nice and neat just does the job it was intended for in a fuss free manner
Return
1.9% Return rate 11% Fixable by listing
DOES NOT WORK ON MAC
FALSE ADVERTISING- Despite being advertised as mac compatible, this drive is not
not for mac
then freezing my pc
Worked very well right until it didn't
did not work
Disconnects during use
Disconnects all the time
disconnect from computer
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 4tb Hard Drive questions
Answered from the same tracked data.









