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4g Modem

Fail

The top 5 brands take 99% of clicks, so 4g Modem is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£973K/yr1.1M searches / yr
90-day growth
-7.9%search demand this quarter
Competition
63%top-5 click share · 6 brands · 157 sellers

Flapen Score

4g Modem against its category

The dotted line is the Computers & Accessories average. Past it, 4g Modem is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4g Modem market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 4g Modem 1.1M times last year and spent an estimated £973K. The top 5 brands take 99% of clicks. Demand peaks in Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £973K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.6%
Market size, estimated
£973Ka year
Peak month
October1.6× the quietest month
Top search term
router350K searches a year

02 · Price

A sale here is worth £53.06.

Listings sell for £53.06 on average, from £14.85 to £138.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £53.06 that is £27K to £40K a year per listing.

Average price
£53.06inside the $15 to $100 sweet spot
Price range
£14.85–£138.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£27K–£40K
Returns
7.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #21 within Networking Devices. It carries 12,175 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#21in Networking Devices
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,175per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top 4g Modem products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£97K£195K£292K£389K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

157

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • TP-Link85%
  • eero6%
  • MERCUSYS4%
  • ASUS3%
  • Tenda1%
  • DEWINNER1%

Demand

4g Modem search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top 4g Modem search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • router350K/yr
  • wifi router245K/yr
  • routers162K/yr
  • tp link router84K/yr
  • wifi 6 router47K/yr
  • wireless router33K/yr
  • gaming router39K/yr
  • internet router33K/yr
  • wifi router with sim slot22K/yr
  • wifi 619K/yr

Reviews and returns

What reviews say buyers love and hate about 4g Modem

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Connectivity-Overall”
29%of negative reviews mention “Connectivity-Overall”
7.0%of orders come back
“Does not connect”
A buyer, on “Connectivity-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 4g Modem questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data