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4g Modem

brand-locked demand (top 5 brands take 99% of clicks) — 4g Modem doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 77Growth 21Conversion 20Competition 36Returns 18Price range 69Avg price 92Brand share 3Review moat 21Quality gap 72
This niche Category average

Is 4g Modem profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 4g Modem is a £973K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.

4g Modem: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.9% over the last 90 days and 1.6% of searches end in a purchase.

£973K

revenue / yr

Units sold / yr20K
Search volume / yr-7.9%1.1M
Conversion rate1.6%
Avg price£53.06

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 157
Top-5 product click share63%
Open market1%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement70%
New entrants (1y)3· 3 succeeded
Avg rating4.3★
Avg reviews12,175

Top 4g Modem products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£97K£195K£292K£389K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

157

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • TP-Link85%
  • eero6%
  • MERCUSYS4%
  • ASUS3%
  • Tenda1%
  • DEWINNER1%

4g Modem demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR1.6%Products20Brands6Top 5 Brands99%OOS Rate3.1%Rating4.3★Reviews12,175Avg BSR#21
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Top 4g Modem search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • router350K/yr
  • wifi router245K/yr
  • routers162K/yr
  • tp link router84K/yr
  • wifi 6 router47K/yr
  • wireless router33K/yr
  • gaming router39K/yr
  • internet router33K/yr
  • wifi router with sim slot22K/yr
  • wifi 619K/yr

What reviews say buyers love and hate about 4g Modem

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Connectivity-Overall21%

Easy to connect to

Assembly/Installation14%

Easy to configure

Value For Money13%

Good value for money

Signal Strength8%

Strong signal

Quality-Overall8%

Excellent Product

What buyers complain about

68% of reviews
Connectivity-Overall29%

Does not connect

Functionality-Overall7%

It ain't converting it to performance

Signal Strength6%

poor signal & kept dropping out if you did get one

Advertised Vs Actual Product5%

Marketing scam

Assembly/Installation5%

he couldn't even setup this product what so ever

4g Modem return rate & reasons

Why buyers send it back, as a share of all return requests.

7.0%

Return rate

2%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Connectivity-Overall
37%
2Functionality-Overall
17%
3Compatibility-Overall
16%
4Signal Strength
6%
5Range
4%

Common 4g Modem questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 4g Modem 40/100 on Amazon United Kingdom — Skip it. The niche generates £973K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -7.9% over the last 90 days.
Search demand for 4g Modem on Amazon United Kingdom peaks in Oct, where the busiest month runs 1.6× the quietest.