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32gb Usb Stick

Fail

The average product has 45,477 reviews to catch up to, so 32gb Usb Stick is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£221K/yr224K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
52%top-5 click share · 12 brands · 127 sellers

Flapen Score

32gb Usb Stick against its category

The dotted line is the Computers & Accessories average. Past it, 32gb Usb Stick is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 32gb Usb Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 32gb Usb Stick 224K times last year and spent an estimated £221K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
9.7%
Market size, estimated
£221Ka year
Peak month
February1.6× the quietest month
Top search term
32gb usb stick58K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £5.14 to £22.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £10.15 that is £8K to £10K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£5.14–£22.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #16 within Data Storage. It carries 45,477 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#16in Data Storage
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
45,477per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top 32gb Usb Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

127

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

14%

  • SanDisk28%
  • SIMMAX24%
  • Lexar16%
  • ENUODA8%
  • Kingston5%
  • Acer5%
  • Open — no brand owns it (6 brands, 14%)

Demand

32gb Usb Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 32gb Usb Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 32gb usb stick58K/yr
  • usb stick 32gb31K/yr
  • 32gb usb20K/yr
  • 32gb memory stick15K/yr
  • usb 32gb12K/yr
  • 32gb stick usb11K/yr
  • 32 gb usb stick9K/yr
  • usb flash drive 32gb9K/yr
  • memory stick 32gb6K/yr
  • usb drive 32gb8K/yr

Reviews and returns

What reviews say buyers love and hate about 32gb Usb Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.13

Rubbish and breaks after one use

Broke within 30 minutes

broke very quickly

Functionality-Overall17%−0.11

So no this product doesnt work well

This item from being delivered has never worked

Didn't work

Storage Capacity9%−0.03

Didnt work and seemed not to have the capacity

Second, the capacity is fake

Doesn't have capacity declared

Quality-Overall8%+0.79

Poor Quality

Sadly not a reliable or quality product

Extremely low quality for SanDisk

Data Transfer Speed8%−0.02

Pitifully slow data transfer 0/10

Extremely slow only doing like 8mb/s transfer speeds

The transfer speed is pathetic

Love

Value For Money25%+2.03

Good for the price

Excellent value for money

Good value for money

Advertised Vs Actual Product17%+0.98

As advertised

works as expected

Works as it should

Quality-Overall17%+0.79

Good Quality Product

Good quality and reliable

Seems like a good quality little device

Storage Capacity7%−0.03

Good capacity

Great storage capacity for the price

Good amount of storage for the price

Data Transfer Speed5%−0.02

Very good transfer speeds

Good transfer speed etc etc

Fast data transfer

Return

0.6% Return rate 16% Fixable by listing

Functionality-Overall28%▇▅█▆▇▆

So no this product doesnt work well

This item from being delivered has never worked

Didn't work

Compatibility-Overall19%▅▇▆█▆▆
Size-Overall12%▄█▆▅▇█

Not fit for purpose

They are a little loose

So tiny

Storage Capacity7%▇▅▅▅█▆

Didnt work and seemed not to have the capacity

Second, the capacity is fake

Doesn't have capacity declared

Connectivity-Overall5%▇█▇▆▄▅

FAQ

Common 32gb Usb Stick questions

Answered from the same tracked data.