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304xl Black

Fail

Shoppers spend an estimated $29K a year here, so 304xl Black is a Fail.

Flapen Score
46
46 / 100
Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 42
Market size
£29K/yr6K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
76%top-5 click share · 8 brands · 75 sellers

Flapen Score

304xl Black against its category

The dotted line is the Computers & Accessories average. Past it, 304xl Black is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 304xl Black market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 304xl Black 6K times last year and spent an estimated £29K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 26.3% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
26.3%
Market size, estimated
£29Ka year
Top search term
304xl black4K searches a year

02 · Price

A sale here is worth £17.21.

Listings sell for £17.21 on average, from £11.36 to £24.35. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £17.21 that is £2K to £4K a year per listing.

Average price
£17.21inside the $15 to $100 sweet spot
Price range
£11.36–£24.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #568 within Printers & Accessories. It carries 10,813 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#568in Printers & Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,813per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top 304xl Black products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

75

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

10%

  • HP51%
  • Neiber11%
  • Washope8%
  • Economink7%
  • SUNPRINTZ7%
  • RUDGUZ7%
  • Open — no brand owns it (2 brands, 10%)

Demand

304xl Black search demand

Weekly searches over the year. Pick a range.

150100Spike '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about 304xl Black

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
16%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“once clicked away it hasnt stops the printer working”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 304xl Black questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data