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304xl Black

Fail

Shoppers spend only $29K a year here, so 304xl Black is a Fail.

Flapen Score
46
46 / 100
Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 42
Market size
£29K/yr6K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
76%top-5 click share · 8 brands · 75 sellers

Flapen Score

304xl Black against its category

The dotted line is the Computers & Accessories average. Past it, 304xl Black is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 304xl Black market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 304xl Black 6K times last year and spent an estimated £29K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

26.3% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
26.3%
Market size, estimated
£29Ka year
Top search term
304xl black4K searches a year

02 · Price

A sale here is worth £17.21.

Listings sell for £17.21 on average, from £11.36 to £24.35. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £17.21 that is £2K to £4K a year per listing.

Average price
£17.21inside the $15 to $100 sweet spot
Price range
£11.36–£24.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #568 within Printers & Accessories. It carries 10,813 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#568in Printers & Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,813per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top 304xl Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

75

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

10%

  • HP51%
  • Neiber11%
  • Washope8%
  • Economink7%
  • SUNPRINTZ7%
  • RUDGUZ7%
  • Open — no brand owns it (2 brands, 10%)

Demand

304xl Black search demand

Weekly searches over the year. Pick a range.

150100Spike '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about 304xl Black

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.11

once clicked away it hasnt stops the printer working

Did not work

others types will not work in printer

Compatibility-Overall15%−0.09

Not compatible

Not compatible with HP Printer

Not compatible with my ENVY 5010, prints once & comes up cartidge error

Value For Money10%+1.33

expensive

Waste of money

The cost is ridiculous

Quality-Overall9%+0.47

Cheap

Absolute Rubbish

Cheap and quality

Durability7%−0.04

Runs out quickly

ABSOLUTE RIP OFF

it has 'run out' already when I have hardly used my printer

Love

Value For Money23%+1.33

Great value

GREAT VALUE

Great Value

Quality-Overall17%+0.47

Excellent product

the black quality is strong

Premium quality

Print Quality11%+0.58

the print quality is clear for everyday documents

great print quality

Good smooth printing

Advertised Vs Actual Product9%+0.30

Does the trick

As described

works as it should

Cartridge/Ink Quality8%+0.70

the cartridges looked promising

The cartridges appear solid and well made

Excellent cartridges replacement

Return

0.6% Return rate 15% Fixable by listing

Compatibility-Overall22%█▆██▇▇

Not compatible

Not compatible with HP Printer

Not compatible with my ENVY 5010, prints once & comes up cartidge error

Functionality-Overall21%▅▅▆▆█▆

once clicked away it hasnt stops the printer working

Did not work

others types will not work in printer

Ink Refill14%▃▅█▆▅▆
Size-Overall10%█▆▄▂▃▃
Cartridge/Ink Quality5%▄▃▆▃▂█

FAQ

Common 304xl Black questions

Answered from the same tracked data.