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304xl Black

a small market ($29K/yr) — 304xl Black doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 7Growth 22Conversion 100Competition 20Returns 97Price range 72Avg price 81Brand share 24Review moat 21Quality gap 78
This niche Category average

Is 304xl Black profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 304xl Black is a £29K/yr Amazon United Kingdom market (6K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.

304xl Black: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.8% over the last 90 days and 26.3% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr2K
Search volume / yr-5.8%6K
Conversion rate26.3%
Avg price£17.21

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 75
Top-5 product click share76%
Open market10%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews10,813

Top 304xl Black products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£9K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

75

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

10%

  • HP51%
  • Neiber11%
  • Washope8%
  • Economink7%
  • SUNPRINTZ7%
  • RUDGUZ7%
  • Open — no brand owns it (2 brands, 10%)

304xl Black demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6KCVR26.3%Products10Brands8Top 5 Brands90%OOS Rate0.0%Rating4.3★Reviews10,813Avg BSR#568
150100Spike '26May '26May '26May '26Jun '26Jun '26Jul '26

What reviews say buyers love and hate about 304xl Black

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Value For Money23%

Great value

Quality-Overall17%

Excellent product

Print Quality11%

the print quality is clear for everyday documents

Advertised Vs Actual Product9%

Does the trick

Cartridge/Ink Quality8%

the cartridges looked promising

What buyers complain about

81% of reviews
Functionality-Overall16%

once clicked away it hasnt stops the printer working

Compatibility-Overall15%

Not compatible

Value For Money10%

expensive

Quality-Overall9%

Cheap

Durability7%

Runs out quickly

304xl Black return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
22%
2Functionality-Overall
21%
3Ink Refill
14%
4Size-Overall
10%
5Cartridge/Ink Quality
5%

Common 304xl Black questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 304xl Black 46/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.8% over the last 90 days.
304xl Black buyers on Amazon United Kingdom complain most about Functionality-Overall, Compatibility-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.6%.