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302xl

Fail

Shoppers spend only $30K a year here, so 302xl is a Fail.

Flapen Score
46
46 / 100
Top 32% of 1,028 Computers & Accessories niches · +4 vs the category median of 42
Market size
£30K/yr6K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
79%top-5 click share · 7 brands · 102 sellers

Flapen Score

302xl against its category

The dotted line is the Computers & Accessories average. Past it, 302xl is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 302xl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 302xl 6K times last year and spent an estimated £30K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

21.7% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
21.7%
Market size, estimated
£30Ka year
Peak month
November1.4× the quietest month
Top search term
302xl4K searches a year

02 · Price

A sale here is worth £23.59.

Listings sell for £23.59 on average, from £18.90 to £30.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £23.59 that is £2K to £6K a year per listing.

Average price
£23.59inside the $15 to $100 sweet spot
Price range
£18.90–£30.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Printers & Accessories. It carries 13,124 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Printers & Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,124per listing
Listings tracked
10

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top 302xl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

102

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • HP62%
  • INFITONER9%
  • LIFOR8%
  • Washope7%
  • SUNPRINTZ6%
  • Economink5%
  • Open — no brand owns it (1 brand, 4%)

Demand

302xl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Prime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about 302xl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.09

Ink cartridge failed

none of the cartridges worked after

Did not work

Compatibility-Overall13%−0.05

Are not compatible with printer

not compatible

Cartridges not compatible

Value For Money9%+2.18

A bit pricey

Cheap

All ink carts like this are very expensive for the amount of ink they contain

Quality-Overall8%+1.15

Absolute rubbish

garbage

Low quality

Color7%−0.04

No difference good colour

Very poor colour cartridge

coloured ink isnt recognised by the printer caused a few issues with the printer

Love

Value For Money28%+2.18

worth the money

Good Value

Excellent value

Quality-Overall18%+1.15

Excellent Product

for the quality, reliability, and hassle-free installation, theyre well worth it

The cartridges are of top quality

Advertised Vs Actual Product9%+0.56

Was as advertised

Just as stated

Exactly as described

Cartridge/Ink Quality8%+0.32

Excellent quality cartridges

Great Quality Printer Ink

Good ink

Compatibility-Overall5%−0.05

Compatible

Works as required and compatible

They work well in my HP printer

Return

1.0% Return rate 18% Fixable by listing

Compatibility-Overall34%▇▇▆▆█▇

Are not compatible with printer

not compatible

Cartridges not compatible

Functionality-Overall17%▄▇█▆▇▆

Ink cartridge failed

none of the cartridges worked after

Did not work

Ink Refill9%▄▅▅▅▅█
Size-Overall9%█▆▅▅▅▇

Did not fit neatly in printer cartridge

Didnt fit printer

Did not fit

Cartridge/Ink Quality6%▆▂▆█▆▄

Black ink didnt work

One cartridge didn't work

This ink wouldn't print in my printer even after several attempts

FAQ

Common 302xl questions

Answered from the same tracked data.