Is 3 prong power cable profitable to sell on Amazon United Kingdom?

The niche generates £64K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (32/100).

How competitive is the 3 prong power cable niche?

10 brands and 26 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in 3 prong power cable?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Length. The return rate is 1.8%.

What does it cost to enter the 3 prong power cable niche?

Listings span £4.19–£10.15; the average listing price is £6.29 (sweet spot $15–$100). The average incumbent carries 11,933 reviews — the moat a new listing must climb.

3 prong power cable

Skip it

Prices mostly outside the sweet spot ($4.19–$10.15) — this niche doesn't clear our bar today.

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad11,933.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.29

avg listing price — sweet spot $15–$100

Market size

Bad£64K

£64K/yr · 78K searches

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Price range

Bad£4.19–£10.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, 3 prong power cable is a £64K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 32/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

3 prong power cable market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: £50K–£63K; units × avg price
Conversion rate: 13.2%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 198 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

StarTech46%
Double Dragon17%
C2G13%
Pipestation6%
Omivine4%
Herfair3%
Open — no brand owns it (4 brands, 11%)

Demand

Weekly Amazon search volume, last 33 weeks — -21.3% search growth over the last 90 days.

Open Trend

Top 3 prong power cable search terms

monitor cable17K/yr -27.0%3.2% conv.
kettle lead 3m12K/yr -6.1%18.0% conv.
computer cables9K/yr -26.9%0.9% conv.
pc cable7K/yr -16.2%4.0% conv.
laptop to monitor cable6K/yr -14.9%4.1% conv.
pc monitor cable5K/yr -28.4%2.3% conv.
3m kettle lead3K/yr +14.0%23.2% conv.
pc cables5K/yr -25.6%1.2% conv.
computer cable3K/yr -22.6%2.6% conv.
long kettle lead3K/yr -23.8%13.9% conv.

All search terms

Top 3 prong power cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

StarTech 3m UK Computer Power Cable 10A 250V 18AWG Black (PXT101UK3M)

StarTech£5.924.7★4,039 rev

Double Dragon UK 3-Pin Plug to IEC C13 Power Cable 3 Metre | 10A Fused BS1363 Plug | VDE Certified H05VV-F 3G 1.0mm Copper Core | CE & BS Approved Black PVC Kettle Lead for PC Monitor Printer etc

Double Dragon£5.254.6★178 rev

C2G 88512 1 Metre UK Power Cable IECC13 to BS1363 3 Foot Kettle Lead Power Cord Black

C2G£5.654.6★18,042 rev

Pipestation 1.5m VGA-to-VGA Cable | Full HD 1080p Monitor Cable | Fully Shielded Secure and Reliable Male-to-Male Connection for PCs Laptops Monitors Projectors and More | PC Cables for Computers

Pipestation£4.194.3★385 rev

Omivine HDMI to VGA cable 1080P@60Hz Gold Plated HDMI (In) to VGA (Out) ONE WAY Transfer cable compatible with Raspberry Pi Roku computer desktop laptop PC projector HDTV-1M

Omivine£4.744.4★2,072 rev

Newest

by launch date

XINYUWIN Monitor Power Cable UK 3 Prong Kettle Lead IEC C13 Universal AC Power Cord Replacement for Samsung Dell Sony HP LED LCD Smart TV and PC Printerfor (3M/10FT)

XINYUWIN£8.32360 rev

11mo ago

Double Dragon UK 3-Pin Plug to IEC C13 Power Cable 3 Metre | 10A Fused BS1363 Plug | VDE Certified H05VV-F 3G 1.0mm Copper Core | CE & BS Approved Black PVC Kettle Lead for PC Monitor Printer etc

Double Dragon£5.25178 rev

1y ago

UGREEN 4K Displayport to HDMI Cable 6.6FT Uni-Directional Braided DP to HDMI Lead Aluminium Male to Male Multi-Screen Gaming Compatible with Monitor Projector HDTV Dell Laptop HP AMD NVIDIA (2M)

UGREEN£7.362,026 rev

2y ago

Pipestation 1.5m VGA-to-VGA Cable | Full HD 1080p Monitor Cable | Fully Shielded Secure and Reliable Male-to-Male Connection for PCs Laptops Monitors Projectors and More | PC Cables for Computers

Pipestation£4.19385 rev

2y ago

Omivine HDMI to VGA cable 1080P@60Hz Gold Plated HDMI (In) to VGA (Out) ONE WAY Transfer cable compatible with Raspberry Pi Roku computer desktop laptop PC projector HDTV-1M

Omivine£4.742,072 rev

3y ago

What buyers say about 3 prong power cable

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Well made product does exactly as described”

Advertised Vs Actual Product23%

“As advertised”

Value For Money11%

“value for money”

Efficiency6%

“Cable works well”

Connectivity-Overall5%

“Very good interconnector very well made”

Thickness3%

“Good chunky cable which works fine”

Ease Of Use2%

“Easy use”

Strength2%

“Solid”

Length2%

“perfect lenght”

Assembly/Installation2%

“Easy to put in”

What buyers complain about

Quality-Overall23%

“cheap high quality cable”

Functionality-Overall12%

“Doesn't work”

Length12%

“Not exactly 3m in length”

Connectivity-Overall12%

“The grey shrouds around the plugs prevent the plugs from going far into my new Dell monitors causing intermittent connections”

Charging8%

“Slow charging”

Socket/Port/Plug8%

“bad plug”

Durability8%

“only for a few months”

Stiffness4%

“The screws seem a bit stiff”

Value For Money4%

“could be cheaper”

Advertised Vs Actual Product4%

“Really annoying when product specs are inaccurate”

Top return reasons

Compatibility-Overall30%

Functionality-Overall24%

Size-Overall14%

Connectivity-Overall11%

Length5%

Display-Overall4%

Defective Material/Parts4%

Socket/Port/Plug2%

Advertised Vs Actual Product1%

Quality-Overall1%

Common questions

Is 3 prong power cable profitable to sell on Amazon United Kingdom?: The niche generates £64K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (32/100).
How competitive is the 3 prong power cable niche?: 10 brands and 26 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in 3 prong power cable?: Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Length. The return rate is 1.8%.
What does it cost to enter the 3 prong power cable niche?: Listings span £4.19–£10.15; the average listing price is £6.29 (sweet spot $15–$100). The average incumbent carries 11,933 reviews — the moat a new listing must climb.