- Flapen Score
- 37 / 100Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 4237
- Market size
- £170K/yr120K searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 249 sellers
Flapen Score
2tb against its category
The dotted line is the Computers & Accessories average. Past it, 2tb is stronger. Inside it, weaker.
Market
The 2tb market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 2tb 120K times last year and spent an estimated £170K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £170Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- 2tb hdd47K searches a year
02 · Price
A sale here is worth £60.44.
Listings sell for £60.44 on average, from £25.34 to £96.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £60.44 that is £6K to £15K a year per listing.
- Average price
- £60.44inside the $15 to $100 sweet spot
- Price range
- £25.34–£96.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£15K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #24 within Data Storage. It carries 44,289 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #24in Data Storage
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 44,289per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top 2tb products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seagate Portable Drive 2TB External Hard Drive Dark Grey for PC Laptop and Mac Data Rescue Services Amazon Exclusive (STGX2000400)
- Price
- £60.91
- Rating
- 4.5/5
- Reviews
- 264,395
- Age
- 8y ago

Seagate ST2000VM003 Pipeline HD 2 TB 3.5-Inch Internal Hard Drive - Black
- Price
- £46.74
- Rating
- 3.9/5
- Reviews
- 1,504
- Age
- 14y ago

Seagate BarraCuda 2 TB Internal Hard Drive HDD 3.5 Inch SATA 6 Gb/s 7200 RPM 256 MB Cache 3.5 Inch Frustration Free Packaging (ST2000DM008)
- Price
- £75.79
- Rating
- 4.6/5
- Reviews
- 2,444
- Age
- 8y ago

Seagate BarraCuda 2TB Internal Hard Drive 3.5 Inch SATA 6GB/s 7.200 RPM 64MB Cache for Computer Desktop PC FFP (ST2000DMZ08)
- Price
- £49.32
- Rating
- 4.7/5
- Reviews
- 74,244
- Age
- 7y ago

Seagate SkyHawk 2TB Video Internal Hard HDD 3.5 SATA 6Gb/s 256MB Cache for DVR NVR Security Camera System with in-house Data Rescue Services FFP (ST2000VXZ17)
- Price
- £68.69
- Rating
- 4.6/5
- Reviews
- 3,177
- Age
- 3y ago
Trending
estimated 90-day click momentum
WD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £68.19
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago

Seagate Barracuda ST2000DM001 2 TB 3.5 Internal Hard Drive
- Price
- £59.56
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 11y ago

Seagate BarraCuda 2 TB Internal Hard Drive HDD 3.5 Inch SATA 6 Gb/s 7200 RPM 256 MB Cache 3.5 Inch Frustration Free Packaging (ST2000DM008)
- Price
- £75.79
- Rating
- 4.6/5
- Reviews
- 2,444
- Age
- 8y ago

UnionSine External Hard Drive 1TB Ultra Slim Portable Hard Drive USB 3.0 HDD Storage Compatible for PC Mac Laptop Xbox Xbox one PS4(Black) HD2510
- Price
- £39.00
- Rating
- 4.4/5
- Reviews
- 51,194
- Age
- 2y ago

Seagate Desktop 3.5 inch 2TB 7200 RPM 64MB 6GB/S Internal SATA Drive
- Price
- £66.28
- Rating
- 4.2/5
- Reviews
- 9,991
- Age
- 16y ago
Newest
by launch date
WD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £68.19
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago

Seagate IronWolf 4TB NAS Internal Hard Drive CMR 3.5 Inch SATA 6GB/s 5.400 RPM 256MB Cache for RAID Network Attached Storage Data Rescue Services (ST4000VNZ06)
- Price
- £96.09
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 1y ago

UnionSine External Hard Drive 1TB Ultra Slim Portable Hard Drive USB 3.0 HDD Storage Compatible for PC Mac Laptop Xbox Xbox one PS4(Black) HD2510
- Price
- £39.00
- Rating
- 4.4/5
- Reviews
- 51,194
- Age
- 2y ago

Seagate One Touch 2TB Password activated hardware encryption portable external hard drive PC Notebook & Mac USB 3.0 Space Gray (STKY2000404)
- Price
- £61.66
- Rating
- 4.6/5
- Reviews
- 3,785
- Age
- 3y ago

Seagate IronWolf 2TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 5900 RPM 256MB Cache for RAID NAS Data Rescue Services Frustration Free Packaging (ST2000VNZ03)
- Price
- £76.90
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
249
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
0%
- Seagate78%
- Western Digital12%
- Toshiba5%
- generic3%
- UnionSine1%
Demand
2tb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top 2tb search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 2tb hdd47K/yr
- 2tb internal hard drive9K/yr
- 2tb usb drive8K/yr
- 2tb usb9K/yr
- 2tb hard drive internal7K/yr
- seagate external hard drive 2tb6K/yr
- internal hard drive 2tb6K/yr
- seagate 2tb6K/yr
- 2tb hdd internal5K/yr
- seagate 2tb external hard drive7K/yr
Reviews and returns
What reviews say buyers love and hate about 2tb
We read the reviews and the return reasons for every product selling here.
“Broke very quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2tb questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









