Is 2tb profitable to sell on Amazon United Kingdom?

The niche generates £170K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (37/100).

How competitive is the 2tb niche?

5 brands and 249 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 2tb?

Top complaints mined from reviews: Durability, Functionality-Overall, Data Transfer Speed. The return rate is 2.1%.

When does demand for 2tb peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the 2tb niche?

Listings span £25.34–£96.09; the average listing price is £60.44 (sweet spot $15–$100). The average incumbent carries 44,289 reviews — the moat a new listing must climb.

2tb

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible£25.34–£96.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£60.44

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£170K

£170K/yr · 120K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

Review moat

Bad44,289.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, 2tb is a £170K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

2tb market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £151K–£181K; units × avg price
Conversion rate: 2.3%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 10.0%
Avg brand age: 48 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

249

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Seagate78%
Western Digital12%
Toshiba5%
generic3%
UnionSine1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top 2tb search terms

2tb hdd47K/yr -23.4%1.4% conv.
2tb internal hard drive9K/yr -29.4%1.6% conv.
2tb usb drive8K/yr -19.5%1.3% conv.
2tb usb9K/yr -17.7%1.9% conv.
2tb hard drive internal7K/yr -18.5%1.2% conv.
seagate external hard drive 2tb6K/yr -14.2%3.1% conv.
internal hard drive 2tb6K/yr -33.5%1.2% conv.
seagate 2tb6K/yr -63.1%2.4% conv.
2tb hdd internal5K/yr -35.3%0.9% conv.
seagate 2tb external hard drive7K/yr -48.1%2.9% conv.

All search terms

Top 2tb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Seagate Portable Drive 2TB External Hard Drive Dark Grey for PC Laptop and Mac Data Rescue Services Amazon Exclusive (STGX2000400)

Seagate£60.914.5★264,395 rev

Seagate ST2000VM003 Pipeline HD 2 TB 3.5-Inch Internal Hard Drive - Black

Seagate£46.743.9★1,504 rev

Seagate BarraCuda 2 TB Internal Hard Drive HDD 3.5 Inch SATA 6 Gb/s 7200 RPM 256 MB Cache 3.5 Inch Frustration Free Packaging (ST2000DM008)

Seagate£75.794.6★2,444 rev

Seagate BarraCuda 2TB Internal Hard Drive 3.5 Inch SATA 6GB/s 7.200 RPM 64MB Cache for Computer Desktop PC FFP (ST2000DMZ08)

Seagate£49.324.7★74,244 rev

Seagate SkyHawk 2TB Video Internal Hard HDD 3.5 SATA 6Gb/s 256MB Cache for DVR NVR Security Camera System with in-house Data Rescue Services FFP (ST2000VXZ17)

Seagate£68.694.6★3,177 rev

Newest

by launch date

WD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black

Western Digital£68.19675 rev

11mo ago

Seagate IronWolf 4TB NAS Internal Hard Drive CMR 3.5 Inch SATA 6GB/s 5.400 RPM 256MB Cache for RAID Network Attached Storage Data Rescue Services (ST4000VNZ06)

Seagate£96.097,068 rev

1y ago

UnionSine External Hard Drive 1TB Ultra Slim Portable Hard Drive USB 3.0 HDD Storage Compatible for PC Mac Laptop Xbox Xbox one PS4(Black) HD2510

UnionSine£39.0051,194 rev

2y ago

Seagate One Touch 2TB Password activated hardware encryption portable external hard drive PC Notebook & Mac USB 3.0 Space Gray (STKY2000404)

Seagate£61.663,785 rev

3y ago

Seagate IronWolf 2TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 5900 RPM 256MB Cache for RAID NAS Data Rescue Services Frustration Free Packaging (ST2000VNZ03)

Seagate£76.907,068 rev

3y ago

What buyers say about 2tb

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Trusted brand with a good”

Value For Money14%

“Worth the money”

Ease Of Use9%

“Easy to use”

Data Transfer Speed9%

“works straight out of the box.136mb/s transfer rate”

Storage Capacity7%

“Loads of storage”

Compatibility-Overall4%

“Compatability is great operated with no issues, great size and fit”

Assembly/Installation4%

“Setup is quick — just plug it into your PC or laptop via USB”

Advertised Vs Actual Product3%

“it's true to it's advertised capacity”

Computation Performance3%

“Performance-wise, its been consistently smooth on my PC with zero issues”

Portability3%

“I bought Toshiba drives some years ago. portable like this”

What buyers complain about

Durability25%

“Broke very quickly”

Functionality-Overall17%

“it stopped working :”

Data Transfer Speed6%

“It took around 2 1/2 hours to copy 310 GB of data”

Value For Money6%

“Unfortunately not worth the price”

Noise Level6%

“This morning I began a kind of squeaky beep noise and click click click over and over”

Compatibility-Overall4%

“FALSE ADVERTISING- Despite being advertised as mac compatible, this drive is not”

Connectivity-Overall3%

“It had only disconnected a handful of times”

Quality-Overall3%

“Very poor performance”

Storage Capacity2%

“Do not store important files on it”

Ease Of Use2%

“this is not easy”

Top return reasons

Functionality-Overall26%

Compatibility-Overall24%

Connectivity-Overall10%

Defective Material/Parts7%

Size-Overall4%

Noise Level4%

Data Transfer Speed3%

Product Condition2%

Durability2%

Computation Performance2%

Common questions

Is 2tb profitable to sell on Amazon United Kingdom?: The niche generates £170K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (37/100).
How competitive is the 2tb niche?: 5 brands and 249 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 2tb?: Top complaints mined from reviews: Durability, Functionality-Overall, Data Transfer Speed. The return rate is 2.1%.
When does demand for 2tb peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the 2tb niche?: Listings span £25.34–£96.09; the average listing price is £60.44 (sweet spot $15–$100). The average incumbent carries 44,289 reviews — the moat a new listing must climb.

2tb