2tb
brand-locked demand (top 5 brands take 100% of clicks) — 2tb doesn't clear our bar today.
Flapen Score
Is 2tb profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 2tb is a £170K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.
2tb: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.8% over the last 90 days and 2.3% of searches end in a purchase.
£170K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top 2tb products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Seagate Portable Drive 2TB External Hard Drive Dark Grey for PC Laptop and Mac Data Rescue Services Amazon Exclusive (STGX2000400)
- Price
- £60.91
- Rating
- 4.5/5
- Reviews
- 264,395
- Age
- 8y ago
Seagate ST2000VM003 Pipeline HD 2 TB 3.5-Inch Internal Hard Drive - Black
- Price
- £46.74
- Rating
- 3.9/5
- Reviews
- 1,504
- Age
- 14y ago
Seagate BarraCuda 2 TB Internal Hard Drive HDD 3.5 Inch SATA 6 Gb/s 7200 RPM 256 MB Cache 3.5 Inch Frustration Free Packaging (ST2000DM008)
- Price
- £75.79
- Rating
- 4.6/5
- Reviews
- 2,444
- Age
- 8y ago
Seagate BarraCuda 2TB Internal Hard Drive 3.5 Inch SATA 6GB/s 7.200 RPM 64MB Cache for Computer Desktop PC FFP (ST2000DMZ08)
- Price
- £49.32
- Rating
- 4.7/5
- Reviews
- 74,244
- Age
- 7y ago
Seagate SkyHawk 2TB Video Internal Hard HDD 3.5 SATA 6Gb/s 256MB Cache for DVR NVR Security Camera System with in-house Data Rescue Services FFP (ST2000VXZ17)
- Price
- £68.69
- Rating
- 4.6/5
- Reviews
- 3,177
- Age
- 3y ago
Trending
90-day click momentum
WD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £68.19
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago
Seagate Barracuda ST2000DM001 2 TB 3.5 Internal Hard Drive
- Price
- £59.56
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 11y ago
Seagate BarraCuda 2 TB Internal Hard Drive HDD 3.5 Inch SATA 6 Gb/s 7200 RPM 256 MB Cache 3.5 Inch Frustration Free Packaging (ST2000DM008)
- Price
- £75.79
- Rating
- 4.6/5
- Reviews
- 2,444
- Age
- 8y ago
UnionSine External Hard Drive 1TB Ultra Slim Portable Hard Drive USB 3.0 HDD Storage Compatible for PC Mac Laptop Xbox Xbox one PS4(Black) HD2510
- Price
- £39.00
- Rating
- 4.4/5
- Reviews
- 51,194
- Age
- 2y ago
Seagate Desktop 3.5 inch 2TB 7200 RPM 64MB 6GB/S Internal SATA Drive
- Price
- £66.28
- Rating
- 4.2/5
- Reviews
- 9,991
- Age
- 16y ago
Newest
by launch dateWD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £68.19
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago
Seagate IronWolf 4TB NAS Internal Hard Drive CMR 3.5 Inch SATA 6GB/s 5.400 RPM 256MB Cache for RAID Network Attached Storage Data Rescue Services (ST4000VNZ06)
- Price
- £96.09
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 1y ago
UnionSine External Hard Drive 1TB Ultra Slim Portable Hard Drive USB 3.0 HDD Storage Compatible for PC Mac Laptop Xbox Xbox one PS4(Black) HD2510
- Price
- £39.00
- Rating
- 4.4/5
- Reviews
- 51,194
- Age
- 2y ago
Seagate One Touch 2TB Password activated hardware encryption portable external hard drive PC Notebook & Mac USB 3.0 Space Gray (STKY2000404)
- Price
- £61.66
- Rating
- 4.6/5
- Reviews
- 3,785
- Age
- 3y ago
Seagate IronWolf 2TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 5900 RPM 256MB Cache for RAID NAS Data Rescue Services Frustration Free Packaging (ST2000VNZ03)
- Price
- £76.90
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
249
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Seagate78%
- Western Digital12%
- Toshiba5%
- generic3%
- UnionSine1%
2tb demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top 2tb search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 2tb hdd47K/yr
- 2tb internal hard drive9K/yr
- 2tb usb drive8K/yr
- 2tb usb9K/yr
- 2tb hard drive internal7K/yr
- seagate external hard drive 2tb6K/yr
- internal hard drive 2tb6K/yr
- seagate 2tb6K/yr
- 2tb hdd internal5K/yr
- seagate 2tb external hard drive7K/yr
What reviews say buyers love and hate about 2tb
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Trusted brand with a good”
“Worth the money”
“Easy to use”
“works straight out of the box.136mb/s transfer rate”
“Loads of storage”
What buyers complain about
75% of reviews“Broke very quickly”
“it stopped working :”
“It took around 2 1/2 hours to copy 310 GB of data”
“Unfortunately not worth the price”
“This morning I began a kind of squeaky beep noise and click click click over and over”
2tb return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 2tb questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
