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2tb

Fail

The top 5 brands take 100% of clicks, so 2tb is a Fail.

Flapen Score
37
37 / 100
Ranks 728 of 1,028 Computers & Accessories niches · −5 vs the category median of 42
Market size
£170K/yr120K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
62%top-5 click share · 5 brands · 249 sellers

Flapen Score

2tb against its category

The dotted line is the Computers & Accessories average. Past it, 2tb is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2tb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2tb 120K times last year and spent an estimated £170K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
2.3%
Market size, estimated
£170Ka year
Peak month
December2.6× the quietest month
Top search term
2tb hdd47K searches a year

02 · Price

A sale here is worth £60.44.

Listings sell for £60.44 on average, from £25.34 to £96.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £60.44 that is £6K to £15K a year per listing.

Average price
£60.44inside the $15 to $100 sweet spot
Price range
£25.34–£96.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #24 within Data Storage. It carries 44,289 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#24in Data Storage
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
44,289per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top 2tb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

249

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Seagate78%
  • Western Digital12%
  • Toshiba5%
  • generic3%
  • UnionSine1%

Demand

2tb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top 2tb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2tb hdd47K/yr
  • 2tb internal hard drive9K/yr
  • 2tb usb drive8K/yr
  • 2tb usb9K/yr
  • 2tb hard drive internal7K/yr
  • seagate external hard drive 2tb6K/yr
  • internal hard drive 2tb6K/yr
  • seagate 2tb6K/yr
  • 2tb hdd internal5K/yr
  • seagate 2tb external hard drive7K/yr

Reviews and returns

What reviews say buyers love and hate about 2tb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.15

Broke very quickly

failed after 2 months

Awful, broke pretty much instantly

Functionality-Overall17%−0.09

it stopped working :

then freezing my pc

Didn't work

Data Transfer Speed6%+0.83

It took around 2 1/2 hours to copy 310 GB of data

seems slow transfer

file transfers are very slow compared to an SSD

Value For Money6%+0.78

Unfortunately not worth the price

Not good at all given the price point

Price hike

Noise Level6%−0.03

This morning I began a kind of squeaky beep noise and click click click over and over

After a few days it made some squeaking noises

Bit Noisy

Love

Quality-Overall17%+0.80

Trusted brand with a good

Good product, exactly what I needed

Good Quality

Value For Money14%+0.78

Worth the money

Good value

Great value

Ease Of Use9%+0.38

Easy to use

easy to take with you if you need it

Easy to use just plug

Data Transfer Speed9%+0.83

works straight out of the box.136mb/s transfer rate

The transfer speed is very good

Fast transfer data

Storage Capacity7%+0.37

Loads of storage

Great storage size

its perfect for everyday storage needs

Return

2.1% Return rate 5% Fixable by listing

Functionality-Overall26%▅▇█▇▇▆

it stopped working :

then freezing my pc

Didn't work

Compatibility-Overall24%▇▇▆▇▆█

FALSE ADVERTISING- Despite being advertised as mac compatible, this drive is not

Not compatible for Steam downloads for some reason

The item supplies is NOT suitable for Mac products

Connectivity-Overall10%▇▇▆▅█▅

It had only disconnected a handful of times

Then it started having issues disconnecting randomly

I can not connect it to my laptop

Defective Material/Parts7%█▅▇▄▆█
Size-Overall4%█▅▅▇▆▅

FAQ

Common 2tb questions

Answered from the same tracked data.