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2m Iphone Charging Cable

Fail

Prices span $3.45–$8.27, mostly outside the sweet spot, so 2m Iphone Charging Cable is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£168K/yr157K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
78%top-5 click share · 10 brands · 15 sellers

Flapen Score

2m Iphone Charging Cable against its category

The dotted line is the Computers & Accessories average. Past it, 2m Iphone Charging Cable is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2m Iphone Charging Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2m Iphone Charging Cable 157K times last year and spent an estimated £168K. The top 5 brands take 86% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 18.8% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
18.8%
Market size, estimated
£168Ka year
Peak month
September1.6× the quietest month
Top search term
usb to lightning cable 2m20K searches a year

02 · Price

A sale here is worth £5.71.

Listings sell for £5.71 on average, from £3.45 to £8.27. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £5.71 that is £14K to £17K a year per listing.

Average price
£5.71under the $15 to $100 sweet spot
Price range
£3.45–£8.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£14K–£17K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #19 within Cables & Accessories. It carries 30,167 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#19in Cables & Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
30,167per listing
Listings tracked
14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top 2m Iphone Charging Cable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£50K£67K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

10%

  • Aioneus39%
  • Yosou29%
  • BSTOEM7%
  • TUMABER6%
  • RAVIAD5%
  • NIBIKIA4%
  • Open — no brand owns it (4 brands, 10%)

Demand

2m Iphone Charging Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 2m Iphone Charging Cable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • usb to lightning cable 2m20K/yr
  • 2m iphone charging cable28K/yr
  • iphone charger 2m13K/yr
  • 2m lightning cable11K/yr
  • iphone leads for charging 2m10K/yr
  • ipad charging cable 2m7K/yr
  • iphone cable 2m11K/yr
  • lightning cable 2m9K/yr
  • 2m lightning cable for iphone5K/yr
  • 2m charging cable4K/yr

Reviews and returns

What reviews say buyers love and hate about 2m Iphone Charging Cable

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Charging”
36%of negative reviews mention “Charging”
0.5%of orders come back
“Extremely slow charging”
A buyer, on “Charging”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 2m Iphone Charging Cable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data