Is 2m iphone charging cable profitable to sell on Amazon United Kingdom?

The niche generates £168K/yr across 14 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (41/100).

How competitive is the 2m iphone charging cable niche?

10 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in 2m iphone charging cable?

Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 0.5%.

When does demand for 2m iphone charging cable peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the 2m iphone charging cable niche?

Listings span £3.45–£8.27; the average listing price is £5.71 (sweet spot $15–$100). The average incumbent carries 30,167 reviews — the moat a new listing must climb.

2m iphone charging cable

Skip it

Prices mostly outside the sweet spot ($3.45–$8.27) — this niche doesn't clear our bar today.

Conversion

Incredible18.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£168K

£168K/yr · 157K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Avg price

Bad£5.71

avg listing price — sweet spot $15–$100

Review moat

Bad30,166.86

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£3.45–£8.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, 2m iphone charging cable is a £168K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

2m iphone charging cable market data

Units sold / yr: 25K–30K; avg 2,500–3,000/product
Revenue / yr: £143K–£171K; units × avg price
Conversion rate: 18.8%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 9.1%
Avg brand age: 33 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

10%

Aioneus39%
Yosou29%
BSTOEM7%
TUMABER6%
RAVIAD5%
NIBIKIA4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -9.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top 2m iphone charging cable search terms

usb to lightning cable 2m20K/yr +0.9%18.1% conv.
2m iphone charging cable28K/yr -29.5%14.2% conv.
iphone charger 2m13K/yr +12.6%9.3% conv.
2m lightning cable11K/yr -20.1%14.6% conv.
iphone leads for charging 2m10K/yr -0.7%12.3% conv.
ipad charging cable 2m7K/yr +7.9%7.6% conv.
iphone cable 2m11K/yr -34.4%14.1% conv.
lightning cable 2m9K/yr +8.9%11.6% conv.
2m lightning cable for iphone5K/yr +13.6%17.4% conv.
2m charging cable4K/yr +14.2%2.6% conv.

All search terms

Top 2m iphone charging cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2Pack 2M iPhone Charger Cable MFi Certified Lightning Cable Fast Charging Braided iPhone Charger Fast Charge USB Charging Lead for Phone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus 5 SE iPad and iPod

Yosou£5.444.3★16,783 rev

Aioneus iPhone Charger Cable 2M MFi Certified Lightning Cable Fast Charging iPhone Charger Nylon USB iphone Charging Cable Lead for iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 Plus 5 SE iPad

Aioneus£3.484.3★13,792 rev

3Pack 2M iPhone Charger Cable Long iPhone Charging Cable MFi Certified Lightning Cable Fast Charging Cord Braided i Phone Charger Lead USB Cord for Phone 14 13 12 11 Pro Max XS XR 8 7 6 SE iPad

Aioneus£5.904.5★17,419 rev

2 Pack Apple MFi Certified iPhone Charger Cable 2m Apple Lightning to USB Cable Cord 2 metres Fast Charging A pple Phone Long Cable for iPhone13/12/12 mini/ 11/11Pro/Max/X/XS/XR/XS Max/8/7/6/iPad

TUMABER£8.254.3★12,515 rev

iPhone Charger Cable 2 Pack 2M [Apple MFi Certified] Lightning Cable Fast Charging Cord High Speed Data Sync Apple Charger Cable for iPhone 14 13 12 11 Pro/Pro Max XR XS X 8 7 6 Plus

NIBIKIA£5.374.3★11,083 rev

Newest

by launch date

BSTOEM 2Pack for iPhone Charger Cable 2M+2M for Lightning to USB Cable MFi Certified Charging Lead for iPhone 14/13/12/11/Pro Max/XS/XR/8/7/6/Plus/5 SE for iPad(white)

BSTOEM£7.1162,348 rev

2mo ago

iPhone Charger Cable 2Pack for Lightning to USB Cable MFi Certified 1M+2M Charging Braided Lead for Apple iPhone 14 13 12 11 Pro Max/Pro XS XR X 8 7 6 Plus SE for iPad

BSTOEM£5.2562,348 rev

2mo ago

iPhone Charger Cable 2M [Apple MFi Certified] USB to Lightning Cable 2M USB iphone Charger cable Fast Charge iphone Charging Lead Wire for iPhone 14 13 12 11 Pro Max XS XR X SE 8 7 6 5 iPad iPod

CHLANT£3.45258 rev

8mo ago

USB C to Lightning Cable 2Pack 1M +2M MFi Certified Fast Charging USB C iPhone Charger Cable Lead for Apple iPhone 14 13 12 11 Pro Max X XR XS 8 Plus for iPad- Type C to Lightning Cable

BSTOEM£5.5932,136 rev

10mo ago

iPhone Charger Cable [Apple MFi Certified] 2Pack 2M/6.6FT Lightning Cable Nylon Braided Fast iPhone Charging Cable Lead Compatible with iPhone 14 13 12 11 Pro Max 13 12 11 XR XS X 8 7 6 Plus and more

NINGKPOW£4.992,674 rev

1y ago

What buyers say about 2m iphone charging cable

What buyers praise and complain about, mined from review topics.

What buyers love

Charging27%

“Charges fast”

Quality-Overall25%

“Excellent product exactly as described”

Value For Money14%

“Good Value”

Advertised Vs Actual Product12%

“As advertised”

Efficiency4%

“Works great”

Durability2%

“Still going strong”

Strength2%

“Not flimsy”

Compatibility-Overall1%

“Perfect for my iPhone”

Size-Overall1%

“Fit well”

Color1%

“Beautiful colours”

What buyers complain about

Charging36%

“Extremely slow charging”

Durability29%

“broke quickly”

Quality-Overall9%

“Rubbish quality”

Functionality-Overall8%

“doesnt work like its been described”

Connectivity-Overall2%

“Connection weak”

Advertised Vs Actual Product1%

“Not as advertised”

Compatibility-Overall1%

“Not compatible”

Size-Overall1%

“Sizing is a tad off”

Heating1%

“Also the phone was heated up when I connected”

Value For Money1%

“much cheaper”

Top return reasons

Charging40%

Functionality-Overall15%

Compatibility-Overall14%

Size-Overall12%

Connectivity-Overall6%

Defective Material/Parts4%

Socket/Port/Plug2%