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2m Iphone Charging Cable

Fail

Prices span $3.45–$8.27, mostly outside the sweet spot, so 2m Iphone Charging Cable is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£168K/yr157K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
78%top-5 click share · 10 brands · 15 sellers

Flapen Score

2m Iphone Charging Cable against its category

The dotted line is the Computers & Accessories average. Past it, 2m Iphone Charging Cable is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2m Iphone Charging Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2m Iphone Charging Cable 157K times last year and spent an estimated £168K. The top 5 brands take 86% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

18.8% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
18.8%
Market size, estimated
£168Ka year
Peak month
September1.6× the quietest month
Top search term
usb to lightning cable 2m20K searches a year

02 · Price

A sale here is worth £5.71.

Listings sell for £5.71 on average, from £3.45 to £8.27. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £5.71 that is £14K to £17K a year per listing.

Average price
£5.71under the $15 to $100 sweet spot
Price range
£3.45–£8.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£14K–£17K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #19 within Cables & Accessories. It carries 30,167 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#19in Cables & Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
30,167per listing
Listings tracked
14

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top 2m Iphone Charging Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£50K£67K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

10%

  • Aioneus39%
  • Yosou29%
  • BSTOEM7%
  • TUMABER6%
  • RAVIAD5%
  • NIBIKIA4%
  • Open — no brand owns it (4 brands, 10%)

Demand

2m Iphone Charging Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 2m Iphone Charging Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usb to lightning cable 2m20K/yr
  • 2m iphone charging cable28K/yr
  • iphone charger 2m13K/yr
  • 2m lightning cable11K/yr
  • iphone leads for charging 2m10K/yr
  • ipad charging cable 2m7K/yr
  • iphone cable 2m11K/yr
  • lightning cable 2m9K/yr
  • 2m lightning cable for iphone5K/yr
  • 2m charging cable4K/yr

Reviews and returns

What reviews say buyers love and hate about 2m Iphone Charging Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging36%−0.11

Extremely slow charging

Doesn't charge

Did not charge

Durability29%−0.23

broke quickly

Does Not Last

Breaks easily

Quality-Overall9%+1.80

Rubbish quality

Bad quality

Terrible quality, stopped working after 2 months

Functionality-Overall8%−0.06

doesnt work like its been described

Did not work

Performance is not adequate

Connectivity-Overall2%−0.01

Connection weak

do not connect properly

Keeps disconnecting

Love

Charging27%−0.11

Charges fast

Good charging

Fast Charger

Quality-Overall25%+1.80

Excellent product exactly as described

Best quality

Good quality kit

Value For Money14%+1.28

Good Value

Good value for money

Excellent Value

Advertised Vs Actual Product12%+0.98

As advertised

Works as promised

As described

Efficiency4%+0.34

Works great

Works ok

Efficient

Return

0.5% Return rate 14% Fixable by listing

Charging40%▇█▇███

Extremely slow charging

Doesn't charge

Did not charge

Functionality-Overall15%█▇▆▇▇▆

doesnt work like its been described

Did not work

Performance is not adequate

Compatibility-Overall14%▇██▇▇▇

Not compatible

Not seen as compatible with apple

no sync

Size-Overall12%▆▆█▆▆▇

Sizing is a tad off

Too long for me really

Not fit for purpose

Connectivity-Overall6%▆█▇▇▆█

Connection weak

do not connect properly

Keeps disconnecting

FAQ

Common 2m Iphone Charging Cable questions

Answered from the same tracked data.