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27 Inch Tv

Fail

Demand is soft, at -25.7% this quarter, so 27 Inch Tv is a Fail.

Flapen Score
49
49 / 100
Top 22% of 1,028 Computers & Accessories niches · +7 vs the category median of 42
Market size
£241K/yr150K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
51%top-5 click share · 16 brands · 105 sellers

Flapen Score

27 Inch Tv against its category

The dotted line is the Computers & Accessories average. Past it, 27 Inch Tv is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 27 Inch Tv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 27 Inch Tv 150K times last year and spent an estimated £241K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
1.4%
Market size, estimated
£241Ka year
Peak month
November5.1× the quietest month
Top search term
27 inch smart tv45K searches a year

02 · Price

A sale here is worth £111.69.

Listings sell for £111.69 on average, from £59.60 to £220.34. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £111.69 that is £0 to £11K a year per listing.

Average price
£111.69above the $15 to $100 sweet spot
Price range
£59.60–£220.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #676 within Monitors. It carries 246 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
97%
Out of stock, average day
26.3%
Average rank
#676in Monitors
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
246per listing
Listings tracked
32

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
31 months

Products

Top 27 Inch Tv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

105

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

25%

  • LG25%
  • ZOSHING19%
  • PHILIPS10%
  • TeeView8%
  • Cello7%
  • HYE7%

Demand

27 Inch Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top 27 Inch Tv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 27 inch smart tv45K/yr
  • 27 inch tv38K/yr
  • 26 inch tv17K/yr
  • 27 inch tv smart11K/yr
  • 27 tv6K/yr
  • 27 smart tv5K/yr
  • 27inch tv4K/yr
  • 25 inch tv4K/yr
  • 27inch smart tv5K/yr
  • 25 inch smart tv6K/yr

Reviews and returns

What reviews say buyers love and hate about 27 Inch Tv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Audio Quality14%−0.07

Sound quality not good

The audio is atrocious

the sound is terrible

Quality-Overall7%

also low in quality

Poor quality

Rubbish tv

Connectivity-Overall6%−0.07

no bluetooth

Does not have Bluetooth

I would say about 60% of the time it just won't connect

Assembly/Installation6%+0.63

Impossible to set up

Difficult to install

Not easy for setting up

Software/Application5%−0.02

Lack of channels/apps

4k for some software is really small from 60cm away

The freely app continually needs returned because it loses the channels

Love

Value For Money26%+2.90

Excellent value for money

Excellent value for money

Great Deal

Assembly/Installation11%+0.63

Easy set up

easy to assemble

Easy to install

Quality-Overall9%

Excellent product

Very happy with the overall quality of this TV

Good quality and very easy to set up with lots of features

Image/Picture Clarity8%+0.53

Excellent picture

Great Picture Quality

Clear picture

Audio Quality7%−0.07

sound is adequate

Good sound

reasonable sound quality given size

Return

2.3% Return rate 37% Fixable by listing

Size-Overall26%▆▇█▇▇▇

too big more me

couldn't get that size

Too small

Functionality-Overall9%▇▅██▇▆

Bought 2 of different sizes just within a few weeks nothing will load

when I brought this tv it didn't turn on

Didnt work

Connectivity-Overall8%██▇▅▅▇

no bluetooth

Does not have Bluetooth

I would say about 60% of the time it just won't connect

Compatibility-Overall7%█▆▇▆▅▄
Audio Quality7%▅▇▃▅▆█

Sound quality not good

The audio is atrocious

the sound is terrible

FAQ

Common 27 Inch Tv questions

Answered from the same tracked data.