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20w Usb-c Power Adapter

Fail

Shoppers spend only $66K a year here, so 20w Usb-c Power Adapter is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£66K/yr92K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
67%top-5 click share · 12 brands · 33 sellers

Flapen Score

20w Usb-c Power Adapter against its category

The dotted line is the Computers & Accessories average. Past it, 20w Usb-c Power Adapter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20w Usb-c Power Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 20w Usb-c Power Adapter 92K times last year and spent an estimated £66K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
6.9%
Market size, estimated
£66Ka year
Top search term
20w usb-c power adapter31K searches a year

02 · Price

A sale here is worth £10.46.

Listings sell for £10.46 on average, from £5.70 to £26.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.46 that is £3K to £5K a year per listing.

Average price
£10.46under the $15 to $100 sweet spot
Price range
£5.70–£26.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #76 within Tablet Accessories. It carries 4,936 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#76in Tablet Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,936per listing
Listings tracked
19

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
21 months

Products

Top 20w Usb-c Power Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

33

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

11%

  • Anker39%
  • UGKENT19%
  • Apple14%
  • Belkin9%
  • UGREEN5%
  • Rekavin4%
  • Open — no brand owns it (6 brands, 11%)

Demand

20w Usb-c Power Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 10 of 12 months tracked

Search terms

Top 20w Usb-c Power Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 20w usb-c power adapter31K/yr
  • usb c power adapter22K/yr
  • 20w charger9K/yr
  • usb-c power adapter11K/yr
  • usbc power adapter6K/yr
  • 20w usb c charger8K/yr
  • iphone power adapter3K/yr
  • 20w usb c power adapter2K/yr

Reviews and returns

What reviews say buyers love and hate about 20w Usb-c Power Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging33%−0.02

Doesnt charge

Not fast charger

DOES NOT CHARGE IPHONE

Durability17%−0.16

Stopped working after a few uses

Doesn't last

Broke after a month

Heating6%−0.05

it overheats

Overheated

Gets hot

Quality-Overall6%+1.50

Cheap quality

Bad quality

Bad quality it came broke

Socket/Port/Plug6%+0.09

doesnt fit the socket properly

falls out of sockets easily

One of the ports doesn't work

Love

Charging38%−0.02

Charges well

Fast Charge

Charges fast

Quality-Overall16%+1.50

Good Quality

Solid quality

The build quality is excellent

Advertised Vs Actual Product13%+1.38

Exactly what I expected

Works just as it should

As advertised

Value For Money8%+0.80

Fair price

Excellent value

Excellent Value

Socket/Port/Plug7%+0.09

Nice neat power plug

Great socket

Dual ports are useful

Return

0.8% Return rate 5% Fixable by listing

Charging42%██████

Doesnt charge

Not fast charger

DOES NOT CHARGE IPHONE

Functionality-Overall13%▆█▆▆▆▅

- Stopped working

Didnt work

no longer works

Socket/Port/Plug9%▇▇█▆█▇

doesnt fit the socket properly

falls out of sockets easily

One of the ports doesn't work

Compatibility-Overall8%▄▅█▇▆▆
Defective Material/Parts5%█▆▄▆▄▄

FAQ

Common 20w Usb-c Power Adapter questions

Answered from the same tracked data.