20tb Hard Drive
FailThe top 5 brands take 100% of clicks, so 20tb Hard Drive is a Fail.
- Flapen Score
- 35 / 100Ranks 808 of 1,028 Computers & Accessories niches · −7 vs the category median of 4235
- Market size
- £345K/yr182K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 54%top-5 click share · 3 brands · 336 sellers
Flapen Score
20tb Hard Drive against its category
The dotted line is the Computers & Accessories average. Past it, 20tb Hard Drive is stronger. Inside it, weaker.
Market
The 20tb Hard Drive market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 20tb Hard Drive 182K times last year and spent an estimated £345K. All 3 brands take every click. Demand peaks in Mar. Flapen scores it 35 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £345K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £345Ka year
- Peak month
- March2.1× the quietest month
- Top search term
- 20tb hard drive28K searches a year
02 · Price
A sale here is worth £252.74.
Listings sell for £252.74 on average, from £31.45 to £473.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £252.74 that is £0 to £25K a year per listing.
- Average price
- £252.74above the $15 to $100 sweet spot
- Price range
- £31.45–£473.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£25K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #38 within Components & Replacement Parts. It carries 27,227 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 97%
- Out of stock, average day
- 0.7%
- Average rank
- #38in Components & Replacement Parts
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 27,227per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top 20tb Hard Drive products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WD 20TB Elements External Hard Drive Desktop HDD storage USB 3.0 compatible Fast Transfer rates Plug-and-play storage for all your pictures videos music and documents Black
- Price
- £296.56
- Rating
- 4.6/5
- Reviews
- 19,698
- Age
- 4y ago
Seagate Expansion Desktop 20TB External Hard Drive USB 3.0 Data Rescue Services (STKP20000400)
- Price
- £272.38
- Rating
- 4.3/5
- Reviews
- 18,468
- Age
- 1y ago
WD 18TB My Book external hard drive Desktop HDD with Password Protection USB 3.0 SuperSpeed USB software for device management backup hardware encryption works with PC and Mac Black
- Price
- £279.04
- Rating
- 4.3/5
- Reviews
- 7,392
- Age
- 5y ago
WD 22TB Elements External Hard Drive Desktop HDD storage USB 3.0 compatible Fast Transfer rates Easy add on storage for all your pictures videos music and documents Black
- Price
- £279.09
- Rating
- 4.6/5
- Reviews
- 19,698
- Age
- 3y ago
WD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £68.19
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago
Trending
90-day click momentumWD 12 TB Elements Desktop External Hard Drive - USB 3.0 Black
- Price
- £224.20
- Rating
- 4.6/5
- Reviews
- 19,698
- Age
- 6y ago
WD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £68.19
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago
WD 18TB My Book external hard drive Desktop HDD with Password Protection USB 3.0 SuperSpeed USB software for device management backup hardware encryption works with PC and Mac Black
- Price
- £279.04
- Rating
- 4.3/5
- Reviews
- 7,392
- Age
- 5y ago
WD 10TB Elements External Hard Drive Desktop HDD storage USB 3.0 compatible Fast Transfer rates Easy add on storage for all your pictures videos music and documents Black
- Price
- £179.81
- Rating
- 4.6/5
- Reviews
- 19,698
- Age
- 7y ago
WD 6TB Elements portable external hard drive USB 3.0 portable external storage Plug-and-Play SuperSpeed USB 3.2 Gen 1 Formatted for PC and Mac Black
- Price
- £126.10
- Rating
- 4.7/5
- Reviews
- 285,536
- Age
- 2y ago
Newest
by launch dateWD 2TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £68.19
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago
WD 5TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £99.22
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago
WD 6TB Elements AE Portable External Hard Drive SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play Formatted for Windows Black
- Price
- £123.17
- Rating
- 4.3/5
- Reviews
- 675
- Age
- 11mo ago
Seagate Expansion Desktop 20TB External Hard Drive USB 3.0 Data Rescue Services (STKP20000400)
- Price
- £272.38
- Rating
- 4.3/5
- Reviews
- 18,468
- Age
- 1y ago
Seagate IronWolf Pro 20TB Enterprise Internal NAS HDD CMR 3.5 Inch SATA 6GB/s 7.200 RPM 256MB Cache for RAID NAS Rescue Services - Frustration Free Packaging (ST20000NTZ01)
- Price
- £412.84
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
336
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
0%
- Western Digital65%
- Seagate34%
- WD1%
- Open — no brand owns it (0%)
Demand
20tb Hard Drive search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.1×
Search terms
Top 20tb Hard Drive search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 20tb hard drive28K/yr
- wd elements external hard drive16K/yr
- western digital16K/yr
- wd elements15K/yr
- 18tb hard drive13K/yr
- 20tb external hard drive12K/yr
- 20tb11K/yr
- 22tb hard drive9K/yr
- 20tb hdd8K/yr
- 22tb5K/yr
Reviews and returns
What reviews say buyers love and hate about 20tb Hard Drive
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Failed after 4 months
Failure after 2 weeks
Got 2 of the 3 disks failing within months
Ridiculously loud
Extremely loud
A bit noisy
then freezing my pc
Didn't work, returned
After a few weeks this would not work properly
Ridiculous price
Expensive
Its not cheap
I know that you don't get the full storage because of os and suff
the data cannot be mounted or read
Not the advertised capacity
Love
loads of storage space
Great capacity
Good storage
Good quality drive, fast speeds
Quality product
no complaints at all
Good Value
Great value
worth it
It's fairly fast
easy to setup, decent transfer and access rates
Good quality drive, fast speeds
reliable and portable just as it says also not really noticed any noise from it either
Lightweight and portable
Portable Hard Drive
Return
2.4% Return rate 0% Fixable by listing
then freezing my pc
Didn't work, returned
After a few weeks this would not work properly
Disconnects when in use
However, wasn't to clear on how it connects to a PC or Laptop computer
within a couple of days the drive began randomly disconnecting before eventually becoming unusable
Ridiculously loud
Extremely loud
A bit noisy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 20tb Hard Drive questions
Answered from the same tracked data.