- Flapen Score
- 36 / 100Ranks 766 of 1,028 Computers & Accessories niches · −6 vs the category median of 4236
- Market size
- £58K/yr99K searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 53%top-5 click share · 7 brands · 171 sellers
Flapen Score
2.5 Hdd against its category
The dotted line is the Computers & Accessories average. Past it, 2.5 Hdd is stronger. Inside it, weaker.
Market
The 2.5 Hdd market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 2.5 Hdd 99K times last year and spent an estimated £58K. The top 5 brands take 97% of clicks. Demand peaks in Sep. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £58Ka year
- Peak month
- September2.9× the quietest month
- Top search term
- 2.5 sata hard drive24K searches a year
02 · Price
A sale here is worth £52.10.
Listings sell for £52.10 on average, from £10.62 to £129.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £52.10 that is £0 to £5K a year per listing.
- Average price
- £52.10inside the $15 to $100 sweet spot
- Price range
- £10.62–£129.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #105 within Data Storage. It carries 6,835 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 94%
- Out of stock, average day
- 1.8%
- Average rank
- #105in Data Storage
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,835per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top 2.5 Hdd products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toshiba 1TB 5400RPM 8MB Cache SATA 3.0Gb/s 2.5 inch PS3/PS4 Hard Drive - 3 Year Warranty
- Price
- £35.07
- Rating
- 4.4/5
- Reviews
- 2,685
- Age
- 7y ago

Toshiba MQ01ABD100 1TB SATA 3GB/s 5400RPM 2.5 Inch 9.5mm Internal Hard Drive
- Price
- £28.23
- Rating
- 4.4/5
- Reviews
- 14,449
- Age
- 14y ago

Toshiba 1TB 5400RPM 8MB Cache SATA 3.0Gb/s 2.5 inch Notebook Hard Drive (MQ01ABD100V) - 1 Year Warranty Usb
- Price
- £29.26
- Rating
- 4.1/5
- Reviews
- 1,674
- Age
- 7y ago

Seagate BarraCuda 4 TB 2.5 Inch Internal Hard Drive (15 mm Form Factor 128 MB Cache SATA 6 GB/s Up to 140 MB/s)
- Price
- £124.90
- Rating
- 4.3/5
- Reviews
- 1,996
- Age
- 9y ago

Toshiba MQ01ABD MQ01ABD100 1 TB 2.5 Internal Hard Drive - Bulk HDKBB96
- Price
- £31.12
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 13y ago
Trending
90-day click momentum
Fikwot FX815 256GB SSD 2.5 SATA SSD Internal Solid State Drive Up to 560MB/s 3D NAND SLC Cashe Compatible with Laptop & PC Desktop
- Price
- £26.75
- Rating
- 4.6/5
- Reviews
- 2,365
- Age
- 2y ago

Seagate BarraCuda 1 TB Internal Hard Drive HDD 2.5 Inch SATA 6 Gb/s 5400 RPM 128 MB Cache for PC Laptop (ST1000LM048)
- Price
- £69.35
- Rating
- 4.6/5
- Reviews
- 15,370
- Age
- 9y ago

Western Digital 2 TB SATA 2.5 Hard Drive - Blue
- Price
- £97.48
- Rating
- 4.5/5
- Reviews
- 3,405
- Age
- 8y ago

NFHK 2.5 SATA 22pin to Mac A1425 A1398 MC975 MC976 MD212 MD213 ME662 ME664 ME665 SSD hard disk case Enclosure White
- Price
- £10.62
- Rating
- 4.1/5
- Reviews
- 339
- Age
- 5y ago

Toshiba 1TB 5400RPM 8MB Cache SATA 3.0Gb/s 2.5 inch PS3/PS4 Hard Drive - 3 Year Warranty
- Price
- £35.07
- Rating
- 4.4/5
- Reviews
- 2,685
- Age
- 7y ago
Newest
by launch date
Fikwot FX815 256GB SSD 2.5 SATA SSD Internal Solid State Drive Up to 560MB/s 3D NAND SLC Cashe Compatible with Laptop & PC Desktop
- Price
- £26.75
- Rating
- 4.6/5
- Reviews
- 2,365
- Age
- 2y ago

KingSpec 1TB 2.5 SATA III 6Gb/s SSD Read Speed up to 550MB/s 3D NAND Flash Internal Solid State Drive for Desktop & Laptop
- Price
- £55.49
- Rating
- 4.5/5
- Reviews
- 9,013
- Age
- 4y ago

KingSpec 512GB 2.5 SATA III 6Gb/s SSD Read Speed up to 550MB/s 3D NAND Flash Internal Solid State Drive for Desktop & Laptop
- Price
- £35.31
- Rating
- 4.5/5
- Reviews
- 9,013
- Age
- 4y ago

NFHK 2.5 SATA 22pin to Mac A1425 A1398 MC975 MC976 MD212 MD213 ME662 ME664 ME665 SSD hard disk case Enclosure White
- Price
- £10.62
- Rating
- 4.1/5
- Reviews
- 339
- Age
- 5y ago

Toshiba 1TB 5400RPM 8MB Cache SATA 3.0Gb/s 2.5 inch PS3/PS4 Hard Drive - 3 Year Warranty
- Price
- £35.07
- Rating
- 4.4/5
- Reviews
- 2,685
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
171
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
1%
- Toshiba48%
- Seagate40%
- KingSpec4%
- Fujitsu3%
- Western Digital2%
- NFHK1%
- Open — no brand owns it (1 brand, 1%)
Demand
2.5 Hdd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.9×
Search terms
Top 2.5 Hdd search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 2.5 sata hard drive24K/yr
- 2.5 hdd25K/yr
- 2.5 hard drive10K/yr
- 2.5 inch sata hard drive5K/yr
- 2tb 2.5 hdd7K/yr
- 2.5 inch hdd6K/yr
- 2.5 inch hard drive6K/yr
- 1tb 2.5 hdd4K/yr
- 2.5 sata hdd3K/yr
- 1tb hdd 2.54K/yr
Reviews and returns
What reviews say buyers love and hate about 2.5 Hdd
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Failed within 3 months
failed within a year
Broke down after a few weeks of use
keep this in mind if your going for it's cheap price
Somewhat pricey
They have also gone up in price lately so that there is absolutely no advantage in buying them
Do not buy Toshiba the quality has disappeared
Poor product...cant be read properly
Garbage
Extensively used item
the sticker yellowed from how long it has been used
Over 6 years old, NOT NEW
Data lost
it just doesn't work
Sense Key : Medium Error
Love
Good price
Excellent value for money
Good value for money
Works as advertised
Works as intended
Works perfectly and as expected
Easy to install
Easy set up
installed it without any issues at all
it has increased performance markedly
Excellent product
Reliable quality
Good storage hard disk
giving me plenty of extra storage for recordings
Plenty of memory
Return
2.5% Return rate 15% Fixable by listing
Data lost
it just doesn't work
Sense Key : Medium Error
Failed to work in my Eufy Homebase
This was not compatible with the eufy base
Broken item
Failed within 3 months
failed within a year
Broke down after a few weeks of use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2.5 Hdd questions
Answered from the same tracked data.









