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1tb Hdd

Fail

The average product has 35,071 reviews to catch up to, so 1tb Hdd is a Fail.

Flapen Score
33
33 / 100
Ranks 862 of 1,028 Computers & Accessories niches · −9 vs the category median of 42
Market size
£39K/yr71K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
70%top-5 click share · 7 brands · 53 sellers

Flapen Score

1tb Hdd against its category

The dotted line is the Computers & Accessories average. Past it, 1tb Hdd is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1tb Hdd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 1tb Hdd 71K times last year and spent an estimated £39K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
1.4%
Market size, estimated
£39Ka year
Peak month
January3.5× the quietest month
Top search term
1tb hdd37K searches a year

02 · Price

A sale here is worth £38.13.

Listings sell for £38.13 on average, from £18.82 to £57.34. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.13 that is £0 to £4K a year per listing.

Average price
£38.13inside the $15 to $100 sweet spot
Price range
£18.82–£57.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #18 within Data Storage. It carries 35,071 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#18in Data Storage
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
35,071per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top 1tb Hdd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

53

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Western Digital51%
  • Toshiba25%
  • Seagate11%
  • ezekers5%
  • UnionSine4%
  • KingSpec2%
  • Open — no brand owns it (1 brand, 2%)

Demand

1tb Hdd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 3.5×

Search terms

Top 1tb Hdd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1tb hdd37K/yr
  • hdd 1tb12K/yr
  • 1tb hard drive internal7K/yr
  • internal hard drive 1tb6K/yr
  • 1tb internal hard drive6K/yr
  • 1 tb hdd3K/yr

Reviews and returns

What reviews say buyers love and hate about 1tb Hdd

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.15

Died after a week :

failed after 2 months

Awful, broke pretty much instantly

Functionality-Overall16%−0.11

Did not work

Nothing I can do about it either

it stopped working :

Compatibility-Overall9%−0.01

Not compatible

it didnt work on any of those either

Not as compatible as it claims

Value For Money9%+1.23

Somewhat pricey

keep this in mind if your going for it's cheap price

Unfortunately not worth the price

Quality-Overall7%0.00

Do not buy Toshiba the quality has disappeared

Garbage

Poor product...cant be read properly

Love

Value For Money20%+1.23

Excellent value for money

Worth the money

Good price

Advertised Vs Actual Product12%+0.71

Works as intended

As described

Exactly as advertised

Storage Capacity10%+0.71

Extra Storage Space

Good To store

Perfect for Extra Storage

Data Transfer Speed9%+0.66

Fast Drive

The transfer speed is very good

Quick and easy to up load data via a USB cable that is supplied

Quality-Overall8%0.00

Reliable quality

Well made unit

Excellent product

Return

2.7% Return rate 5% Fixable by listing

Functionality-Overall29%▇▇▆█▇▆

Did not work

Nothing I can do about it either

it stopped working :

Compatibility-Overall26%█▆█▅▆▇

Not compatible

it didnt work on any of those either

Not as compatible as it claims

Connectivity-Overall10%▅▇▅▇█▇

Slow speed and poor connection cable

keeps disconnecting

the drive disconnects

Defective Material/Parts7%▆█▅▇█▆
Size-Overall5%▅▃█▄▅▅

FAQ

Common 1tb Hdd questions

Answered from the same tracked data.