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1tb Hdd

Fail

The average product has 35,071 reviews to catch up to, so 1tb Hdd is a Fail.

Flapen Score
33
33 / 100
Ranks 862 of 1,028 Computers & Accessories niches · −9 vs the category median of 42
Market size
£39K/yr71K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
70%top-5 click share · 7 brands · 53 sellers

Flapen Score

1tb Hdd against its category

The dotted line is the Computers & Accessories average. Past it, 1tb Hdd is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1tb Hdd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 1tb Hdd 71K times last year and spent an estimated £39K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
1.4%
Market size, estimated
£39Ka year
Peak month
January3.5× the quietest month
Top search term
1tb hdd37K searches a year

02 · Price

A sale here is worth £38.13.

Listings sell for £38.13 on average, from £18.82 to £57.34. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.13 that is £0 to £4K a year per listing.

Average price
£38.13inside the $15 to $100 sweet spot
Price range
£18.82–£57.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #18 within Data Storage. It carries 35,071 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#18in Data Storage
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
35,071per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top 1tb Hdd products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

53

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

2%

  • Western Digital51%
  • Toshiba25%
  • Seagate11%
  • ezekers5%
  • UnionSine4%
  • KingSpec2%
  • Open — no brand owns it (1 brand, 2%)

Demand

1tb Hdd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 3.5×

Search terms

Top 1tb Hdd search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 1tb hdd37K/yr
  • hdd 1tb12K/yr
  • 1tb hard drive internal7K/yr
  • internal hard drive 1tb6K/yr
  • 1tb internal hard drive6K/yr
  • 1 tb hdd3K/yr

Reviews and returns

What reviews say buyers love and hate about 1tb Hdd

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
23%of negative reviews mention “Durability”
2.7%of orders come back
“Died after a week :”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 1tb Hdd questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data