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16 Inch Laptop Case

Fail

Demand is soft, at -23.9% this quarter, so 16 Inch Laptop Case is a Fail.

Flapen Score
40
40 / 100
Ranks 594 of 1,028 Computers & Accessories niches · −2 vs the category median of 42
Market size
£119K/yr278K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
49%top-5 click share · 16 brands · 28 sellers

Flapen Score

16 Inch Laptop Case against its category

The dotted line is the Computers & Accessories average. Past it, 16 Inch Laptop Case is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 16 Inch Laptop Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 16 Inch Laptop Case 278K times last year and spent an estimated £119K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
3.3%
Market size, estimated
£119Ka year
Peak month
September1.9× the quietest month
Top search term
16 inch laptop sleeve72K searches a year

02 · Price

A sale here is worth £13.00.

Listings sell for £13.00 on average, from £7.46 to £22.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.00 that is £3K to £7K a year per listing.

Average price
£13.00under the $15 to $100 sweet spot
Price range
£7.46–£22.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Laptop Accessories. It carries 6,610 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Laptop Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,610per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top 16 Inch Laptop Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

28

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 83%

Open market

19%

  • TECOOL41%
  • ZYB18%
  • Chelory7%
  • HEDUGO5%
  • Ferkurn5%
  • bagasin5%

Demand

16 Inch Laptop Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 1.9×

Search terms

Top 16 Inch Laptop Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 16 inch laptop sleeve72K/yr
  • laptop case 16 inch50K/yr
  • laptop sleeve 16 inch30K/yr
  • 16 inch laptop case42K/yr
  • 16 laptop sleeve17K/yr
  • laptop sleeve 16 inch+12K/yr
  • laptop case 16 inch+12K/yr
  • 16inch laptop case16K/yr
  • macbook pro 16 inch sleeve10K/yr
  • 16 laptop case13K/yr

Reviews and returns

What reviews say buyers love and hate about 16 Inch Laptop Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.05

Not the best quality bag at all

Not good quality

Poor quality

Size-Overall17%−0.03

Didn't fit my laptop

Doesn't fit

It's too small for a 16inch laptop

Strength13%−0.04

Not as sturdy as comments say

Flimsy

Super flimsy

Value For Money8%+0.97

Beey happy with this laptop bag looks amd feels more expensive than it was

Not a good price for the 16 size one

Thickness8%

Thin

Unfortunately it is thin

Love

Quality-Overall18%−0.05

Excellent quality

Its very good Quality bag

This laptop bag is good quality

Value For Money18%+0.97

worth every penny

Good value

Excellent value

Size-Overall14%−0.03

Correct size

Perfect fit, solid protection, and a handy accessory case

nice snug fit works well

Storage Capacity6%+0.92

lots of storage space

Plenty room

Enough space for everything

Advertised Vs Actual Product6%+0.85

Does the job

Just as described

Exactly as shown

Return

2.1% Return rate 85% Fixable by listing

Size-Overall81%▇▇▇▇▇█

Didn't fit my laptop

Doesn't fit

It's too small for a 16inch laptop

Quality-Overall6%██▄▅▃▄

Not the best quality bag at all

Not good quality

Poor quality

Compatibility-Overall2%█▅▂▂▄▁

Doesn't fit my 16 laptop

Material Quality2%█▁▂█▄▆
Color1%▅█▁▅█▁

This is my second time purchasing this case as the previous one got extremely dirty in the light colour

FAQ

Common 16 Inch Laptop Case questions

Answered from the same tracked data.