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12v Usb

Fail

The top 5 brands take 100% of clicks, so 12v Usb is a Fail.

Flapen Score
41
41 / 100
Ranks 552 of 1,028 Computers & Accessories niches · −1 vs the category median of 42
Market size
£120K/yr96K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
78%top-5 click share · 4 brands · 13 sellers

Flapen Score

12v Usb against its category

The dotted line is the Computers & Accessories average. Past it, 12v Usb is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12v Usb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 12v Usb 96K times last year and spent an estimated £120K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
7.4%
Market size, estimated
£120Ka year
Peak month
July1.2× the quietest month
Top search term
anker car charger57K searches a year

02 · Price

A sale here is worth £16.88.

Listings sell for £16.88 on average, from £4.98 to £46.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £16.88 that is £8K to £13K a year per listing.

Average price
£16.88inside the $15 to $100 sweet spot
Price range
£4.98–£46.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£8K–£13K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #24 within Laptop Accessories. It carries 12,208 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#24in Laptop Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,208per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top 12v Usb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Anker90%
  • UGREEN7%
  • INIU2%
  • LISEN2%
  • Open — no brand owns it (0%)

Demand

12v Usb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top 12v Usb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anker car charger57K/yr
  • 12v usb16K/yr
  • anker car charger usb c9K/yr
  • car charger anker6K/yr
  • anker car4K/yr
  • anker usb c car charger3K/yr
  • usb 12v adapter2K/yr

Reviews and returns

What reviews say buyers love and hate about 12v Usb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging24%+2.13

will not charge

Not a fast charger

Doesn't Charge

Durability21%−0.14

Broke on first use

easy to break

Didn't last

Functionality-Overall9%−0.07

Stopped working

doesn't work properly

Didnt work

Size-Overall7%−0.01

Smaller than the others I had

Not fit for purpose

large

Advertised Vs Actual Product5%−0.02

A bit disappointing as I expected it to look like the images

Wrong description

Not as described

Love

Charging43%+2.13

Charges good

Charge fast

charges my phone fast

Quality-Overall17%+1.15

Excellent product

Excellent build quality

Solid quality

Ease Of Use6%+0.39

Ease of use

Very handy to have

Very handy

Value For Money6%+0.33

Good price

Great value

Excellent value for money

Advertised Vs Actual Product5%−0.02

Just as advertised

Does the job

As described

Return

1.1% Return rate 18% Fixable by listing

Charging25%▇▆▇██▇

will not charge

Not a fast charger

Doesn't Charge

Functionality-Overall18%▇▆▅▇▇█

Stopped working

doesn't work properly

Didnt work

Compatibility-Overall18%█▇▇▆▇▇
Size-Overall15%█▇▇▇▆▆

Smaller than the others I had

Not fit for purpose

large

Socket/Port/Plug4%▅█▄▄▄▇

FAQ

Common 12v Usb questions

Answered from the same tracked data.