Is electric cool box profitable to sell on Amazon United Kingdom?

The niche generates £589K/yr across 45 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +237.5%. Flapen's verdict: Worth a look (70/100).

How competitive is the electric cool box niche?

25 brands and 35 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in electric cool box?

Top complaints mined from reviews: Size-Overall, Noise Level, Durability. The return rate is 2.1%.

When does demand for electric cool box peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 12.6× the quietest.

What does it cost to enter the electric cool box niche?

Listings span £26.36–£168.00; the average listing price is £65.73 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.

electric cool box

Worth a look

Shows demand growing +237.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+237.5%

90-day search growth — must beat 0% to launch

Avg price

Great£65.73

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good618.22

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 6% kills the launch gate

Market size

Good£589K

£589K/yr · 984K searches

Price range

Good£26.36–£168.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, electric cool box is a £589K/yr Amazon United Kingdom market (984K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 70/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £526K–£657K; units × avg price
Launch success: —; 3 of 4 new (360d)
Conversion rate: 0.9%
Avg BSR: #84
Page quality: 0%
Prime: 47%
Sponsored: 93%
Out of stock: 7.7%
Avg brand age: 37 months
Avg seller age: 183 days

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

39%

Top 20: 77%

Open market

36%

Hi-Gear22%
Crystals11%
Amazon Basics10%
VonShef8%
Vivo Technologies7%
Alpicool5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +237.5% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.6×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hi-Gear 28 Litre Cooler with Integrated Handle & 12V Car Plug /240V Mains Portable Spacious & Insulated Electric Cool Box Ideal for Camping Picnics & Festivals (Mid Grey)

Hi-Gear£54.834.5★1,131 rev

Amazon Basics Electric Cool Box with Cooling and Warming Function 12V DC/230V AC for Vehicle/Home Use 24 Litres Blue

Amazon Basics£49.074.4★242 rev

VonShef 20L Electric Cool Box Large Insulated Cooler Box with Hot & Cold Functions & Three Power Options (3-Pin 240v Wall Plug USB-A & 12v Car Plug) Festival & Camping Accessories

VonShef£46.184.3★654 rev

Hi-Gear 20 Litre Cooler with Integrated Handle & 12V Car Plug Portable Spacious & Insulated Electric Cool Box Ideal for Camping Picnics & Festivals (Mid Grey 20 Litre)

Hi-Gear£40.084.4★187 rev

Vivo Technologies£46.554.1★454 rev

Newest

by launch date

HEFTMAN 20L Electric Cool Box - Electric Cooler Box 12V 240V with Mains Plug USB-A Cable & 12V Car Plug Hot & Cold Functions Insulated Portable Plug in Cool Box for Car Camping Travel & Home Use

HEFTMAN£43.4610 rev

1mo ago

HEFTMAN 24L Electric Cool Box - Electric Cooler Box 12V 240V with Mains Plug USB-A Cable & 12V Car Plug Hot & Cold Functions Insulated Portable Plug in Cool Box for Car Camping Travel & Home Use

HEFTMAN£50.6210 rev

1mo ago

Amazon Basics Electric Cool Box with Cooling and Warming Function 12V DC/230V AC for Vehicle/Home Use 24 Litres Blue

Amazon Basics£49.07242 rev

5mo ago

Outsetter£74.9714 rev

5mo ago

Subcold Euro30 Electric Cool Box 28L 12V Car Plug & 240V Mains | Large Insulated Plug in Cooler Box for Picnic Camping Travel | Quiet and Portable | Holds 45 Cans

Subcold£58.1964 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Brilliant quality”

Value For Money13%

“Excellent value for money”

Size-Overall10%

“I was happy with the size”

Noise Level10%

“It's not overly noisy”

Heating6%

“Can also keep food warm”

Portability5%

“it's nicely portable compared with other ones that I have seen”

Storage Capacity5%

“Storage capacity is good”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“as described”

Efficiency2%

“Does a great job”

What buyers complain about

Size-Overall15%

“just too big”

Noise Level13%

“Quite noisy”

Durability7%

“doesnt last”

Quality-Overall5%

“Very disappointing quality control”

Heating5%

“Temperature struggles to regulate”

Temperature Control5%

“not cold enough”

Leak-Proof4%

“Leaks”

Value For Money3%

“About average pricing for this type of thing”

Weight Heavy2%

“it's a little bulky”

Ease Of Use2%

“the damaged lid makes it impractical to use properly”

Top return reasons

Size-Overall48%

Defective Material/Parts9%

Functionality-Overall9%

Noise Level8%

Temperature Control3%

Heating2%

Advertised Vs Actual Product2%

Quality-Overall2%

Product Condition2%

Compatibility-Overall2%

Common questions

Is electric cool box profitable to sell on Amazon United Kingdom?: The niche generates £589K/yr across 45 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +237.5%. Flapen's verdict: Worth a look (70/100).
How competitive is the electric cool box niche?: 25 brands and 35 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in electric cool box?: Top complaints mined from reviews: Size-Overall, Noise Level, Durability. The return rate is 2.1%.
When does demand for electric cool box peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 12.6× the quietest.
What does it cost to enter the electric cool box niche?: Listings span £26.36–£168.00; the average listing price is £65.73 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.

Related niches in Automotive

70camping fridge£589K/yr +237.5%Worth a look
70car window shades for baby£326K/yr +187.8%Worth a look
71car umbrella£53K/yr >1,000%Worth a look
71windscreen sun shade£312K/yr >1,000%Worth a look
71car fan£197K/yr >1,000%Worth a look
71car polisher£664K/yr +29.3%Worth a look

All Automotive niches

electric cool box

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Automotive