Is electric cool box profitable to sell on Amazon United Kingdom?

The niche generates £589K/yr across 45 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +237.5%. Flapen's verdict: Worth a look (70/100).

How competitive is the electric cool box niche?

25 brands and 35 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in electric cool box?

Top complaints mined from reviews: Size-Overall, Noise Level, Durability. The return rate is 2.1%.

When does demand for electric cool box peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 12.6× the quietest.

What does it cost to enter the electric cool box niche?

Listings span £26.36–£168.00; the average listing price is £65.73 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.

electric cool box

Worth a look

Shows demand growing +237.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+237.5%

90-day search growth — must beat 0% to launch

Avg price

Great£65.73

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good618.22

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Market size

Good£589K

£589K/yr · 984K searches

Price range

Good£26.36–£168.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals Trending High Price

According to Flapen's Amazon United Kingdom niche tracking, electric cool box is a £589K/yr Amazon United Kingdom market (984K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 70/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

electric cool box market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £526K–£657K; units × avg price
Conversion rate: 0.9%
Avg BSR: #84
Page quality: 0%
Prime: 47%
Sponsored: 93%
Out of stock: 7.7%
Avg brand age: 37 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

39%

Top 20: 77%

Open market

36%

Hi-Gear22%
Crystals11%
Amazon Basics10%
VonShef8%
Vivo Technologies7%
Alpicool5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +237.5% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.6×

Open Trend

Top electric cool box search terms

electric cool box183K/yr +385.8%0.8% conv.
camping fridge153K/yr +189.2%0.3% conv.
car fridge112K/yr +210.8%0.4% conv.
electric cooler box70K/yr +204.0%0.6% conv.
portable fridge75K/yr +109.1%0.5% conv.
plug in cool box50K/yr +242.2%0.8% conv.
12v cool box47K/yr +396.5%0.7% conv.
cool box 12v 240v41K/yr +364.9%1.0% conv.
car cool box27K/yr +427.9%0.4% conv.
electric cool box 12v 240v with mains plug30K/yr +209.2%1.2% conv.

All search terms

Top electric cool box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hi-Gear 28 Litre Cooler with Integrated Handle & 12V Car Plug /240V Mains Portable Spacious & Insulated Electric Cool Box Ideal for Camping Picnics & Festivals (Mid Grey)

Hi-Gear£54.834.5★1,131 rev

Amazon Basics Electric Cool Box with Cooling and Warming Function 12V DC/230V AC for Vehicle/Home Use 24 Litres Blue

Amazon Basics£49.074.4★242 rev

VonShef 20L Electric Cool Box Large Insulated Cooler Box with Hot & Cold Functions & Three Power Options (3-Pin 240v Wall Plug USB-A & 12v Car Plug) Festival & Camping Accessories

VonShef£46.184.3★654 rev

Hi-Gear 20 Litre Cooler with Integrated Handle & 12V Car Plug Portable Spacious & Insulated Electric Cool Box Ideal for Camping Picnics & Festivals (Mid Grey 20 Litre)

Hi-Gear£40.084.4★187 rev

Vivo Technologies£46.554.1★454 rev

Newest

by launch date

HEFTMAN 20L Electric Cool Box - Electric Cooler Box 12V 240V with Mains Plug USB-A Cable & 12V Car Plug Hot & Cold Functions Insulated Portable Plug in Cool Box for Car Camping Travel & Home Use

HEFTMAN£43.4610 rev

1mo ago

Amazon Basics Electric Cool Box with Cooling and Warming Function 12V DC/230V AC for Vehicle/Home Use 24 Litres Blue

Amazon Basics£49.07242 rev

5mo ago

Subcold Euro30 Electric Cool Box 28L 12V Car Plug & 240V Mains | Large Insulated Plug in Cooler Box for Picnic Camping Travel | Quiet and Portable | Holds 45 Cans

Subcold£58.1964 rev

1y ago

AooDen - Electric Car Cooler and Heater 26 Quart Capacity Ice Free Thermoelectric Cooler for Travel Camping Vehicles Trucks Home 12V DC & 120V AC

AooDen£59.52301 rev

1y ago

VonShef 20L Electric Cool Box Large Insulated Cooler Box with Hot & Cold Functions & Three Power Options (3-Pin 240v Wall Plug USB-A & 12v Car Plug) Festival & Camping Accessories

VonShef£46.18654 rev

1y ago

What buyers say about electric cool box

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Brilliant quality”

Value For Money13%

“Excellent value for money”

Size-Overall10%

“I was happy with the size”

Noise Level10%

“It's not overly noisy”

Heating6%

“Can also keep food warm”

Portability5%

“it's nicely portable compared with other ones that I have seen”

Storage Capacity5%

“Storage capacity is good”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“as described”

Efficiency2%

“Does a great job”

What buyers complain about

Size-Overall15%

“just too big”

Noise Level13%

“Quite noisy”

Durability7%

“doesnt last”

Quality-Overall5%

“Very disappointing quality control”

Heating5%

“Temperature struggles to regulate”

Temperature Control5%

“not cold enough”

Leak-Proof4%

“Leaks”

Value For Money3%

“About average pricing for this type of thing”

Weight Heavy2%

“it's a little bulky”

Ease Of Use2%

“the damaged lid makes it impractical to use properly”

Top return reasons

Size-Overall48%

Defective Material/Parts9%

Functionality-Overall9%

Noise Level8%

Temperature Control3%

Heating2%

Advertised Vs Actual Product2%

Quality-Overall2%

Product Condition2%

Compatibility-Overall2%

Common questions

Is electric cool box profitable to sell on Amazon United Kingdom?: The niche generates £589K/yr across 45 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +237.5%. Flapen's verdict: Worth a look (70/100).
How competitive is the electric cool box niche?: 25 brands and 35 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in electric cool box?: Top complaints mined from reviews: Size-Overall, Noise Level, Durability. The return rate is 2.1%.
When does demand for electric cool box peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 12.6× the quietest.
What does it cost to enter the electric cool box niche?: Listings span £26.36–£168.00; the average listing price is £65.73 (sweet spot $15–$100). The average incumbent carries 618 reviews — the moat a new listing must climb.

electric cool box

electric cool box market data

Competition & brand share

Demand & seasonality

Top electric cool box search terms

Top electric cool box products on Amazon

Top sellers

Newest

Trending

What buyers say about electric cool box

What buyers love

What buyers complain about

Top return reasons

Common questions

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