chair cushions
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great£17.52avg listing price — sweet spot $15–$100
Price range
Great£6.98–£54.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Great£931K£931K/yr · 1.8M searches
Returns
Good2.1%return rate — above 6% kills the launch gate
Review moat
Okay2,714.28avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chair cushions is a £931K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 27% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- £876K–£1.1M
- units × avg price
- Launch success
- 58%
- 14 of 24 new (360d)
- Conversion rate
- 2.9%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 81%
- Out of stock
- 10.2%
- Avg brand age
- 34 months
- Avg seller age
- 179 days
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
66 falling
Sellers
98
Top-5 brand share
27%
Top 20: 66%
Top-5 click share
21%
Top 20: 48%
Open market
69%
- 5 STARS UNITED7%
- JML6%
- kingphenix5%
- Ajiteogy5%
- Everlasting Comfort4%
- OHS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 94 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 STARS UNITED Ergonomic Seat Cushion Memory Foam Comfort for Tailbone Hip & Coccyx Sitting Support Office Chair Car Desk Wheelchair & Gaming Black
5 STARS UNITED£23.064.3★34,412 rev
Everlasting Comfort Memory Foam Seat Cushion for Office Chair Car & Home Comfort Cushion with Washable Cover Non-Slip Base and Contoured Shape (Black)
Everlasting Comfort£23.684.4★96,722 rev
JML Soft Sitter Honeycomb Cushion - Gel Seat Cushion for Support and Flexibility Home Office Gaming and Car Seat Pads - Lightweight Durable Breathable for All-Day Comfort and Posture Grey
JML£12.194.4★2,386 rev
M.J COMFY-LIFE 4Pcs Seat Cushions for Dining Chairs 40x40cm Non-Slip Washable Chair Pads with Ties Soft Polyester & Pearl Cotton Filling for Kitchen Office Garden Patio and Outdoor Use (Grey)
M.J COMFY-LIFE£6.983.6★413 rev
POOTACK Seat Cushions Comfort Memory Foam Office Chair Cushion Supportive Desk Chair Cushions Seat Pad for Office Chair/Car Seat/Gaming Chairs/Wheelchair Large & Non-Slip
POOTACK£21.714.3★2,104 rev
Newest
by launch date
Braic Gel Seat Cushion for Long Sitting Double Thick Gel Cushion with Relieving Back coccyx Pain Pressure Cushion Soft & Breathable seat pads for Car Office Home Wheelchair & Chair (Blue-40×35cm)
Braic£8.9919 rev
Benazcap Memory Foam Seat Cushions to Reduce Tailbone Pressure Office Chair Cushion Ergonomic Coccyx Cushion for Home Office and Wheelchair Car Seat Cushions for Driving Non-Slip Base Black.
Benazcap£14.845,461 rev
OHS 4 Pack Seat Pads Garden Chair Cushions Stripe Soft Comfy Indoor Outdoor Seat Cushions with Ties for Garden Furniture Bistro Chairs Kitchen Dining Chair Cushions Chocolate/Cream - 40 x 40cm
OHS£10.97590 rev
OHS 4 Pack Seat Pads for Dining Chairs Stripe Indoor Outdoor Chair Cushions with Ties for Garden Furniture Bistro Chairs Kitchen Dining Chair Cushions Orange/Pink - 40 x 40cm
OHS£13.63590 rev
Arbanith Memory Foam Seat Cushion for Office Chair Ergonomic Coccyx Cushion with 3D Contoured Design Breathable Cover & Non-Slip Bottom Ideal for Long Sitting Office Home & Travel
Arbanith£15.66146 rev
Trending
90-day click momentumBraic Gel Seat Cushion for Long Sitting Double Thick Gel Cushion with Relieving Back coccyx Pain Pressure Cushion Soft & Breathable seat pads for Car Office Home Wheelchair & Chair (Blue-40×35cm)
Braic£8.993.6★
Ophy Memory Foam Seat Cushion Premium U-Shaped Chair Cushion for Office Chair Gaming Chair Car Seat Soft Comfort Padding with Non-Slip Base & Washable Cover
Ophy£22.414.6★
Benazcap Memory Foam Seat Cushions to Reduce Tailbone Pressure Office Chair Cushion Ergonomic Coccyx Cushion for Home Office and Wheelchair Car Seat Cushions for Driving Non-Slip Base Black.
Benazcap£14.844.4★
Arbanith Memory Foam Seat Cushion for Office Chair Ergonomic Coccyx Cushion with 3D Contoured Design Breathable Cover & Non-Slip Bottom Ideal for Long Sitting Office Home & Travel
Arbanith£15.664.5★
OHS 4 Pack Seat Pads Garden Chair Cushions Stripe Soft Comfy Indoor Outdoor Seat Cushions with Ties for Garden Furniture Bistro Chairs Kitchen Dining Chair Cushions Chocolate/Cream - 40 x 40cm
OHS£10.974.1★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Comfy cushion”
“Seems reasonable build quality”
“Excellent value”
“Easy to fit”
“As Advertised”
“Comfy and soft”
“It is easy for me to remove”
“Better than the thinner ones”
“Does its job well”
What buyers complain about
“Not as comfortable as expected”
“Not as thick as I thought”
“Uncomfortable cushion”
“Quite large”
“POOR PRODUCT”
“Looks nothing like the picture”
“Very hard”
“Its a tad expensive considering it doesnt come with any cover on it”
“Didnt do any of it”
“flimsy”
Top return reasons
Common questions
- Is chair cushions profitable to sell on Amazon United Kingdom?
- The niche generates £931K/yr across 94 tracked products. 14 of 24 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (67/100).
- How competitive is the chair cushions niche?
- 66 brands and 98 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 27% of demand.
- What do buyers complain about in chair cushions?
- Top complaints mined from reviews: Comfort-Overall, Thickness, Cushion. The return rate is 2.1%.
- When does demand for chair cushions peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the chair cushions niche?
- Listings span £6.98–£54.39; the average listing price is £17.52 (sweet spot $15–$100). The average incumbent carries 2,714 reviews — the moat a new listing must climb.
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