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Chair Cushions

Pass

Chair Cushions scores 67 out of 100, a Pass. Shoppers spend an estimated $931K a year here, demand is soft, at -0.7% this quarter, and an estimated 2.1% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 811 Automotive niches · +18 vs the category median of 49
Market size
£931K/yr1.8M searches / yr
90-day growth
-0.7%search demand this quarter
Competition
21%top-5 click share · 66 brands · 98 sellers

Flapen Score

Chair Cushions against its category

The dotted line is the Automotive average. Past it, Chair Cushions is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chair Cushions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chair Cushions 1.8M times last year and spent an estimated £931K. The top 5 brands take 27% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £931K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
2.9%
Market size, estimated
£931Ka year
Peak month
May1.2× the quietest month
Top search term
seat cushions238K searches a year

02 · Price

A sale here is worth £17.52.

Listings sell for £17.52 on average, from £6.98 to £54.39. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At £17.52 that is £4K to £9K a year per listing.

Average price
£17.52inside the $15 to $100 sweet spot
Price range
£6.98–£54.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #55 within Car Accessories. It carries 2,714 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
79%
Out of stock, average day
10.2%
Average rank
#55in Car Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,714per listing
Listings tracked
94

04 · Newcomers

14 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
14Amazon's first-year sales bar
Average brand age
34 months

Products

Top Chair Cushions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

66 falling

Sellers

98

Top-5 brand share

27%

Top 20: 66%

Top-5 click share

21%

Top 20: 48%

Open market

69%

  • Brand 17%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Chair Cushions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Chair Cushions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seat cushions238K/yr
  • car seat cushion231K/yr
  • chair cushions225K/yr
  • coccyx cushion127K/yr
  • office chair cushion116K/yr
  • seat pads98K/yr
  • coccyx cushion for tailbone pain73K/yr
  • pressure cushion85K/yr
  • memory foam seat cushion47K/yr
  • seat cushion77K/yr

Reviews and returns

What reviews say buyers love and hate about Chair Cushions

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Comfort-Overall”
2.1%of orders come back
“Not as comfortable as expected”
A buyer, on “Comfort-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chair Cushions questions

Answered from the same tracked data.