Breathalysers

Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

461K

Growth, 90 days vs prior 90

+5.8%

Conversion, latest week

9.5%

Market size, estimated

£1.4Ma year

Peak month

December2.4× the quietest month

Top search term

breathalysers244K searches a year

Listings sell for £31.12 on average, from £3.76 to £124.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £31.12 that is £31K to £39K a year per listing.

Average price

£31.12inside the $15 to $100 sweet spot

Price range

£3.76–£124.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

£31K–£39K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #23 within Car Accessories. It carries 1,053 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

96%

Out of stock, average day

11.8%

Average rank

#23in Car Accessories

Average rating

4.02 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,053per listing

Listings tracked

26

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months