Breathalysers
Breathalysers clears our launch bar: a $1.4M/yr market growing +5.8% this quarter with returns at 1.0%.
Flapen Score
Top 2% of 811 Automotive niches · +19 vs the category median of 49
Is Breathalysers profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Breathalysers is a £1.4M/yr Amazon United Kingdom market (461K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Launch it — 68/100.
Breathalysers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +5.8% over the last 90 days and 9.5% of searches end in a purchase.
£1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 26 products
Top Breathalysers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AlcoSense French NF Certified Breathalyzers for France & European Travel - Certified by National Laboratory of France - Breathalyser Twin Pack - NF Approved Alcohol Tester - European Breathalyser Kit
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 6,294
- Age
- 14y ago
AlcoSense Lite 2 Breathalyser | Health & Pharma Award Winner 2024 |Alcohol Tester for UK Irish & Scottish Breathalyzer Limits | Home Alcohol Detector
- Price
- £37.23
- Rating
- 4.4/5
- Reviews
- 1,891
- Age
- 7y ago
Xtremeauto Digital Breathalyser & Alcohol Tester with 20 Mouthpieces Portable Breath Alcohol Tester with LCD Display Personal BAC Breathalyser for Car Travel & Home Use
- Price
- £16.97
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 2mo ago
COCOCKA Breathalysers Professional Alcohol Breathalyzer With LCD Digital Display Portable Alcohol Breath Tester With 10 Mouthpieces for UK Home Party& Personal Use (Black)
- Price
- £20.52
- Rating
- 4.2/5
- Reviews
- 1,952
- Age
- 8mo ago
Sturdicasa Breathalyser Alcohol Tester Dual Sensor Digital Breathalyzer with LCD Display (Black)
- Price
- £25.77
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1mo ago
Trending
90-day click momentum
YLIQN Breathalyzer UK - CE Certified High Accuracy Alcohol Tester 5-Second Fast Detection Portable Breathalyser with LCD Display &5 Disposable Mouthpieces(Alcohol Detector/Breathalysers)
- Price
- £16.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
KAIJUUS Breathalyzer UK - CE Certified High Accuracy Alcohol Tester 5-Second Fast Detection Portable Breathalyser with LCD Display &5 Disposable Mouthpieces
- Price
- £16.92
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 2mo ago
Sturdicasa Breathalyser Alcohol Tester Dual Sensor Digital Breathalyzer with LCD Display (Black)
- Price
- £25.77
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1mo ago
Winload Alcohol Breathalyzer Portable Alcohol Breath Tester with 20Pcs Mouthpieces High Accurate BAC Breathalyzer Professional Breathalysers Blood Alcohol Tester with LCD Digital Screen
- Price
- £17.28
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 6mo ago
Xtremeauto Digital Breathalyser & Alcohol Tester with 20 Mouthpieces Portable Breath Alcohol Tester with LCD Display Personal BAC Breathalyser for Car Travel & Home Use
- Price
- £16.97
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 2mo ago
Newest
by launch dateYLIQN Breathalyzer UK - CE Certified High Accuracy Alcohol Tester 5-Second Fast Detection Portable Breathalyser with LCD Display &5 Disposable Mouthpieces(Alcohol Detector/Breathalysers)
- Price
- £16.83
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Sturdicasa Breathalyser Alcohol Tester Dual Sensor Digital Breathalyzer with LCD Display (Black)
- Price
- £25.77
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1mo ago
pewpuny Breathalyser Alcohol Tester UK USB-C Digital Breath Tester with 20 Mouthpieces LCD BAC Device
- Price
- £19.59
- Rating
- 2.1/5
- Reviews
- 3
- Age
- 2mo ago
Xtremeauto Digital Breathalyser & Alcohol Tester with 20 Mouthpieces Portable Breath Alcohol Tester with LCD Display Personal BAC Breathalyser for Car Travel & Home Use
- Price
- £16.97
- Rating
- 2.8/5
- Reviews
- 8
- Age
- 2mo ago
LCD Display Portable Breath Alcohol Meter 2 Parties Personal Checking (Black)
- Price
- £24.23
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 2mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 rising
Sellers
32
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
22%
- AlcoSense46%
- Sturdicasa10%
- COCOCKA8%
- Xtremeauto7%
- One Step4%
- pewpuny3%
Breathalysers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.4×
Top Breathalysers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- breathalysers244K/yr
- breathalyzer38K/yr
- breathalyser32K/yr
- alcohol breathalyzer tester uk22K/yr
- alcohol tester breathalyzer17K/yr
- brethalizers for uk15K/yr
- alcohol breathalyzer13K/yr
- breathalysers uk police approved13K/yr
- breathalysers for france5K/yr
- home breathalyser kit uk10K/yr
What reviews say buyers love and hate about Breathalysers
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Easy to use with straightforward instructions”
“Appears as advertised”
“Good quality device”
“not expensive”
“Handy item”
What buyers complain about
79% of reviews“Cant get proper readings”
“Total waste of money and not cheap”
“Doesn't even switch on”
“Garbage”
“4 blows and the batterys died”
Breathalysers return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Breathalysers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
