solar lights outdoor garden
Launch itA $4.0M/yr market growing +24.0% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible£4.0M£4.0M/yr · 12.7M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Price range
Good£5.11–£41.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.33avg listing price — sweet spot $15–$100
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,699.21avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, solar lights outdoor garden is a £4.0M/yr Amazon United Kingdom market (12.7M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Mar–Apr–May. Verdict: Launch it — 73/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
solar lights outdoor garden market data
- Units sold / yr
- 250K–300K
- avg 2,000–2,500/product
- Revenue / yr
- £3.6M–£4.3M
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 96%
- Out of stock
- 5.2%
- Avg brand age
- 37 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
55 falling
Sellers
93
Top-5 brand share
37%
Top 20: 75%
Top-5 click share
27%
Top 20: 61%
Open market
59%
- Moxled9%
- Lezonic8%
- Warlisou8%
- btfarm6%
- CNMTCCO6%
- Wonkelly4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.0% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 4.7×
Top solar lights outdoor garden search terms
- solar lights outdoor garden2.6M/yr
- garden lights1.8M/yr
- garden1.5M/yr
- solar garden lights1000K/yr
- solar lights1.0M/yr
- outdoor lights1.3M/yr
- garden solar lights584K/yr
- garden decor388K/yr
- garden lights solar powered waterproof350K/yr
- garden accessories263K/yr
Top solar lights outdoor garden products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moxled Solar Garden Lights Outdoor 36ft 60 LED Solar String Lights Waterproof Solar Powered Crystal Ball Indoor/Outdoor Fairy Lights Decorative for Garden Patio Yard Parties (White)
Moxled£8.734.3★10,812 rev
Solar String Lights Outdoor Garden - Festoon Lights Outdoor Remote Control
Warlisou£11.324.3★325 rev
Lezonic Solar String Lights Outdoor 2Pack Total 240 LED/80FT Solar Garden Lights Waterproof 8 Modes Indoor/Outdoor Fairy Lights Copper Wire Lighting for Patio Yard Party Wedding (Warm White)
Lezonic£8.574.3★14,458 rev
CNMTCCO Solar Flickering Flame Lights - 6 Pack Outdoor Garden Solar Lights Waterproof Torch Landscape Lighting for Patio Pathways Lawn Yard Decoration
CNMTCCO£14.444.3★1,632 rev
EVXFG Solar Fence Lights Outdoor Garden - 4 Pack Garden Wall Lights Outdoor
EVXFG£9.503.8★206 rev
Newest
by launch date
Laihur Solar Garden Lights 50LED Solar Lights Outdoor Garden Waterproof
Laihur£9.09248 rev
VIIIVA Solar Fence Lights 6pcs Solar Lights Outdoor Garden Waterproof IP65 11 Colors 13 Modes RGB Garden Light Solar Powered Outdoor Light for The Fence Patio Backyard Yard & Pathway Decoration
VIIIVA£16.25107 rev
Wonkelly Solar Fence Lights Outdoor 4 Pack Solar Lights Outdoor Garden Warm White/Cool White& RGB 8 Colors 5 Lens 40 Lighting Modes IP65 Waterproof Outside Wall Light for Garage Yard Pathway
Wonkelly£18.22237 rev
Wonkelly Solar Fence Lights Outdoor 6 Pack Solar Lights Outdoor Garden Warm White/Cool White& RGB 8 Colors 5 Lens 40 Lighting Modes IP65 Waterproof Outside Wall Light for Garage Yard Pathway
Wonkelly£22.05237 rev
EVXFG Solar Fence Lights Outdoor Garden - 4 Pack Garden Wall Lights Outdoor
EVXFG£9.50206 rev
Trending
90-day click momentum
Moxled Solar Garden Lights Outdoor 36ft 60 LED String Lights Waterproof Solar Powered Crystal Ball Indoor/Outdoor Fairy Lights Decorative Lights for Garden Patio Yard Parties (Warm White)
Moxled£11.024.3★
Wonkelly Solar Fence Lights Outdoor 6 Pack Solar Lights Outdoor Garden Warm White/Cool White& RGB 8 Colors 5 Lens 40 Lighting Modes IP65 Waterproof Outside Wall Light for Garage Yard Pathway
Wonkelly£22.054.4★
Wonkelly Solar Fence Lights Outdoor 4 Pack Solar Lights Outdoor Garden Warm White/Cool White& RGB 8 Colors 5 Lens 40 Lighting Modes IP65 Waterproof Outside Wall Light for Garage Yard Pathway
Wonkelly£18.224.4★
Laihur Solar Garden Lights 50LED Solar Lights Outdoor Garden Waterproof
Laihur£9.094.1★
Solar Garden Lights Outdoor30 LED 8M/26Ft Solar String Lights Outside Waterproof 8 Modes Crystal Ball Fairy Lights String Decorative for Patio Yard Camping Ggazebo Party Wedding PorchWarm White
Suolita£7.034.1★
What buyers say about solar lights outdoor garden
What buyers praise and complain about, mined from review topics.What buyers love
“Bright and pretty”
“Good value for money”
“The quality is solid”
“Easy to set up”
“As described”
“Quick charging”
“Colour perfect”
“Easy to fit”
“Sturdy and durable”
“Easy to Use”
What buyers complain about
“Fell apart”
“Never worked”
“no brightness at all”
“Poor quality, lasted 1 month”
“But small balls”
“I didnt expect much for the price”
“Takes three days to charge up initially”
“Damaged item”
“Not as advertised”
“Not water proof”
Top return reasons
Common questions
- Is solar lights outdoor garden profitable to sell on Amazon United Kingdom?
- The niche generates £4.0M/yr across 75 tracked products. 24 of 24 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Launch it (73/100).
- How competitive is the solar lights outdoor garden niche?
- 55 brands and 93 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in solar lights outdoor garden?
- Top complaints mined from reviews: Durability, Functionality-Overall, Brightness/Shine/Glow. The return rate is 0.9%.
- When does demand for solar lights outdoor garden peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 4.7× the quietest.
- What does it cost to enter the solar lights outdoor garden niche?
- Listings span £5.11–£41.74; the average listing price is £14.33 (sweet spot $15–$100). The average incumbent carries 2,699 reviews — the moat a new listing must climb.