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Solar Lights Outdoor Garden

Pass

Solar Lights Outdoor Garden scores 73 out of 100, a Pass. Shoppers spend $4.0M a year here, search demand grew +24.0% this quarter, and returns run at 0.9% of orders.

Flapen Score
73
73 / 100
Top 1% of 370 Lighting niches · +26 vs the category median of 47
Market size
£4.0M/yr12.7M searches / yr
90-day growth
+24.0%search demand this quarter
Competition
27%top-5 click share · 55 brands · 93 sellers

Flapen Score

Solar Lights Outdoor Garden against its category

The dotted line is the Lighting average. Past it, Solar Lights Outdoor Garden is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Solar Lights Outdoor Garden market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Solar Lights Outdoor Garden 12.7M times last year and spent an estimated £4.0M. The top 5 brands take 37% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 73 out of 100, a Pass.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 12.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.0M a year.

Searches, last 12 months
12.7M
Growth, 90 days vs prior 90
+24.0%
Conversion, latest week
2.2%
Market size, estimated
£4.0Ma year
Peak month
April4.7× the quietest month
Top search term
solar lights outdoor garden2.6M searches a year

02 · Price

A sale here is worth £14.33.

Listings sell for £14.33 on average, from £5.11 to £41.74. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 2,000 to 2,500 of them. At £14.33 that is £29K to £36K a year per listing.

Average price
£14.33under the $15 to $100 sweet spot
Price range
£5.11–£41.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
2,000–2,500
Revenue per listing a year
£29K–£36K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #27 within Outdoor Lighting. It carries 2,699 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
5.2%
Average rank
#27in Outdoor Lighting
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,699per listing
Listings tracked
75

04 · Newcomers

Amazon counts 24 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 24 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
24Amazon's first-year sales bar
Average brand age
37 months

Products

Top Solar Lights Outdoor Garden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£80K£160K£240K£320K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

93

Top-5 brand share

37%

Top 20: 75%

Top-5 click share

27%

Top 20: 61%

Open market

59%

  • Moxled9%
  • Lezonic8%
  • Warlisou8%
  • btfarm6%
  • CNMTCCO6%
  • Wonkelly4%

Demand

Solar Lights Outdoor Garden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.7×

Search terms

Top Solar Lights Outdoor Garden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solar lights outdoor garden2.6M/yr
  • garden lights1.8M/yr
  • garden1.5M/yr
  • solar garden lights1000K/yr
  • solar lights1.0M/yr
  • outdoor lights1.3M/yr
  • garden solar lights584K/yr
  • garden decor388K/yr
  • garden lights solar powered waterproof350K/yr
  • garden accessories263K/yr

Reviews and returns

What reviews say buyers love and hate about Solar Lights Outdoor Garden

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.25

Fell apart

Broke after a month

Do not last

Functionality-Overall13%−0.19

Never worked

DON'T WORK

did not function

Brightness/Shine/Glow10%+2.68

no brightness at all

Not as bright as you think

Not bright enough

Quality-Overall9%+0.09

Poor quality, lasted 1 month

BAD QUALITY

Poor quality control

Size-Overall8%−0.02

But small balls

Much smaller

Ridiculously small ights

Love

Brightness/Shine/Glow37%+2.68

Bright and pretty

brightness is great

Bright light

Value For Money13%+0.92

Good value for money

Fair price

Great buy

Quality-Overall12%+0.09

The quality is solid

Amazing quality

Nice quality and pretty lights

Assembly/Installation5%+0.41

Easy to set up

Easy Install

Fast assembly

Advertised Vs Actual Product3%

As described

As advertised

Better than I expected

Return

0.9% Return rate 37% Fixable by listing

Size-Overall26%▄▇▇███

But small balls

Much smaller

Ridiculously small ights

Functionality-Overall21%█▅▆▅▆▆

Never worked

DON'T WORK

did not function

Brightness/Shine/Glow11%▅█▇▇▆▆

no brightness at all

Not as bright as you think

Not bright enough

Defective Material/Parts9%▅█▇▇▇▇

Damaged item

Defective item

Item faulty

Charging5%█▇▅▄▄▄

Takes three days to charge up initially

the batteries don't hold a charge

Will not charge properly

FAQ

Common Solar Lights Outdoor Garden questions

Answered from the same tracked data.