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73

Solar Lights Outdoor Garden

Launch it

A $4.0M/yr market growing +24.0% this quarter with returns at 0.9% — clears our launch bar.

Market size 97Growth 52Conversion 27Competition 88Returns 96Price range 73Avg price 69Brand share 95Review moat 38Quality gap 70

Market size

Incredible£4.0M

£4.0M/yr · 12.7M searches

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Price range

Good£5.11–£41.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£14.33

avg listing price — sweet spot $15–$100

Growth

Good+24.0%

90-day search growth — must beat 0% to launch

Review moat

Okay2,699.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Is solar lights outdoor garden profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, solar lights outdoor garden is a £4.0M/yr Amazon United Kingdom market (12.7M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Mar–Apr–May. Verdict: Launch it — 73/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

solar lights outdoor garden market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
250K–300K
avg 2,000–2,500/product
Revenue / yr
£3.6M–£4.3M
units × avg price
Conversion rate
2.2%
Avg BSR
#27
Page quality
0%
Prime
99%
Sponsored
96%
Out of stock
5.2%
Avg brand age
37 months
Avg seller age
175 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

55 falling

Sellers

93

Top-5 brand share

37%

Top 20: 75%

Top-5 click share

27%

Top 20: 61%

Open market

59%

  • Moxled9%
  • Lezonic8%
  • Warlisou8%
  • btfarm6%
  • CNMTCCO6%
  • Wonkelly4%

solar lights outdoor garden demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.0% search growth over the last 90 days.
500K300KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.7×

Top solar lights outdoor garden search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • solar lights outdoor garden2.6M/yr
  • garden lights1.8M/yr
  • garden1.5M/yr
  • solar garden lights1000K/yr
  • solar lights1.0M/yr
  • outdoor lights1.3M/yr
  • garden solar lights584K/yr
  • garden decor388K/yr
  • garden lights solar powered waterproof350K/yr
  • garden accessories263K/yr
All search terms

Top solar lights outdoor garden products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£80K4%£160K6%£240K8%£320K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about solar lights outdoor garden

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow37%

“Bright and pretty”

Value For Money13%

“Good value for money”

Quality-Overall12%

“The quality is solid”

Assembly/Installation5%

“Easy to set up”

Advertised Vs Actual Product3%

“As described”

Charging3%

“Quick charging”

Color3%

“Colour perfect”

Size-Overall2%

“Easy to fit”

Durability2%

“Sturdy and durable”

Ease Of Use2%

“Easy to Use”

What buyers complain about

Durability18%

“Fell apart”

Functionality-Overall13%

“Never worked”

Brightness/Shine/Glow10%

“no brightness at all”

Quality-Overall9%

“Poor quality, lasted 1 month”

Size-Overall8%

“But small balls”

Value For Money3%

“I didnt expect much for the price”

Charging3%

“Takes three days to charge up initially”

Defective Material/Parts3%

“Damaged item”

Advertised Vs Actual Product3%

“Not as advertised”

Water Resistance3%

“Not water proof”

Top return reasons

Size-Overall26%
Functionality-Overall21%
Brightness/Shine/Glow11%
Defective Material/Parts9%
Charging5%
Durability4%
Advertised Vs Actual Product3%
Color3%
Quality-Overall3%
Compatibility-Overall2%

Common solar lights outdoor garden questions

Is solar lights outdoor garden profitable to sell on Amazon United Kingdom?
The niche generates £4.0M/yr across 75 tracked products. 24 of 24 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Launch it (73/100).
How competitive is the solar lights outdoor garden niche?
55 brands and 93 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in solar lights outdoor garden?
Top complaints mined from reviews: Durability, Functionality-Overall, Brightness/Shine/Glow. The return rate is 0.9%.
When does demand for solar lights outdoor garden peak?
Demand peaks in Mar–Apr–May; the busiest month runs 4.7× the quietest.
What does it cost to enter the solar lights outdoor garden niche?
Listings span £5.11–£41.74; the average listing price is £14.33 (sweet spot $15–$100). The average incumbent carries 2,699 reviews — the moat a new listing must climb.

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