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Grey Lamp

Maybe

The top 5 products take only 13% of clicks. But demand is soft, at -35.7% this quarter, so Grey Lamp is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 370 Lighting niches · +7 vs the category median of 47
Market size
£95K/yr425K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
13%top-5 click share · 60 brands · 252 sellers

Flapen Score

Grey Lamp against its category

The dotted line is the Lighting average. Past it, Grey Lamp is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Lamp 425K times last year and spent an estimated £95K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Feb. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 425K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
425K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
0.8%
Market size, estimated
£95Ka year
Peak month
January4.2× the quietest month
Top search term
large table lamp51K searches a year

02 · Price

A sale here is worth £27.68.

Listings sell for £27.68 on average, from £9.19 to £109.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £27.68 that is £0 to £3K a year per listing.

Average price
£27.68inside the $15 to $100 sweet spot
Price range
£9.19–£109.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #599 within Indoor Lighting. It carries 438 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
49%
Out of stock, average day
12.1%
Average rank
#599in Indoor Lighting
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
438per listing
Listings tracked
173

04 · Newcomers

Amazon counts 8 of last year's 40 launches as successful.

40 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
40
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Grey Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£952£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

60 falling

Sellers

252

Top-5 brand share

46%

Top 20: 82%

Top-5 click share

13%

Top 20: 35%

Open market

50%

  • ValueLights18%
  • Aooshine9%
  • MiniSun7%
  • K LIVING7%
  • EDISHINE5%
  • Pauleen4%

Demand

Grey Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 4.2×

Search terms

Top Grey Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large table lamp51K/yr
  • large table lamps for living room48K/yr
  • glass table lamp34K/yr
  • glass lamp35K/yr
  • ceramic table lamp28K/yr
  • grey lamp29K/yr
  • white lamp24K/yr
  • large table lamps17K/yr
  • grey table lamp20K/yr
  • grey bedside lamp17K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.10

Not large

Lamps too small

Bigger than I thought

Charging9%−0.05

It takes a long time to charge it

Unable to charge light

It's a slow charge

Quality-Overall7%+0.15

Obviously poor quality bulbs

Not good quality

poor quality defective item

Durability7%−0.08

Broken

Broke after two weeks

Broken item after little use

Functionality-Overall4%−0.05

will not turn on

Did not work

Not working properly

Love

Brightness/Shine/Glow35%+2.97

Brightness is great

Good lighting

The brightness is very good

Quality-Overall11%+0.15

Quality lamp

EXCELLENT QUALITY

The lamp seems of good quality

Value For Money10%+0.74

Great Value

affordable price

Excellent value

Charging7%−0.05

easy to charge

They hold charge so well

charges easily

Design-Overall4%+0.09

Well made and easy to construct

well designed

The design is very clean

Return

2.0% Return rate 55% Fixable by listing

Size-Overall32%▇▇▇▇▇█

Not large

Lamps too small

Bigger than I thought

Color11%▅▆▇█▇▆

Colour very dark

I returned this item colour very darknot at all asvexpect

This is VERY grey

Defective Material/Parts10%███▆▆▅
Functionality-Overall9%█▇▆▆▄▇

will not turn on

Did not work

Not working properly

Brightness/Shine/Glow6%▆▆▇▅█▆

has not been as bright

Instead, it's a little too bright

Not a brilliant light

FAQ

Common Grey Lamp questions

Answered from the same tracked data.