Is garden spike lights profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 69 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (61/100).

How competitive is the garden spike lights niche?

39 brands and 67 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in garden spike lights?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.0%.

When does demand for garden spike lights peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.9× the quietest.

What does it cost to enter the garden spike lights niche?

Listings span £7.59–£74.06; the average listing price is £28.84 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.

garden spike lights

Worth a look

Shows a sweet-spot price point ($28.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£28.84

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great£7.59–£74.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Great493.57

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+27.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£59K

£59K/yr · 121K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, garden spike lights is a £59K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

garden spike lights market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £58K–£72K; units × avg price
Conversion rate: 1.7%
Avg BSR: #255
Page quality: 0%
Prime: 94%
Sponsored: 88%
Out of stock: 7.3%
Avg brand age: 40 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

28%

Top 20: 65%

Open market

39%

ECOWHO14%
NATPOW13%
Pogestrand13%
Long Life Lamp Company8%
Bomcosy6%
LightingWill6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×

Open Trend

Top garden spike lights search terms

garden spot lights21K/yr +61.4%0.8% conv.
garden uplighters12K/yr +90.3%0.9% conv.
garden spotlights mains powered16K/yr +5.7%1.8% conv.
low voltage garden lights13K/yr +10.7%0.5% conv.
garden spike lights11K/yr +36.1%2.5% conv.
12v garden lights8K/yr +30.7%0.6% conv.
garden spotlights9K/yr +28.1%1.1% conv.
outdoor spot lights mains powered12K/yr -15.9%0.8% conv.
garden spot lights mains powered5K/yr +13.0%1.8% conv.
garden spotlight5K/yr +6.4%0.8% conv.

All search terms

Top garden spike lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4 Pack GU10 Outdoor Garden Spike Ground Mount or Watt Light IP65 Matt Black SPBLK04

Long Life Lamp Company£32.524.4★1,026 rev

ECOWHO Garden Lights Mains 27m 8-in-1 LED Outdoor Spotlights with Adapter IP65 Waterproof Outdoor Spike Lights 12V Low Voltage Garden Lighting 2700K Electric Pathway Lighting for Lawn Yard Patio

ECOWHO£54.464.6★175 rev

Pogestrand Garden Lights Mains Powered 32M/105FT 10 Pack LED Landscape Spotlights with 27V Warm White 3000K Garden Uplights & IP65 Waterproof Outdoor Pathway Lighting for Lawn Yards Patio

Pogestrand£36.564.3★141 rev

ECOWHO Garden Spotlights Mains 21m Extendable Outdoor Spike Lights 12V LED Pathway Lighting IP65 Waterproof Electric Garden Uplighter for Path Yard Patio (18W 6-Packs Warm White) Wall/Spike Mounted

ECOWHO£39.094.3★493 rev

Garden Lights Mains Powered 35M/116FT 10 Pack LED Landscape Spotlights with Remote Control 27V Low Voltage 3000K Garden Uplights IP65 Waterproof Outdoor Pathway Lighting for Lawn Yards Patio

Pogestrand£51.634.9★21 rev

Newest

by launch date

Garden Lights Mains Powered 35M/116FT 10 Pack LED Landscape Spotlights with Remote Control 27V Low Voltage 3000K Garden Uplights IP65 Waterproof Outdoor Pathway Lighting for Lawn Yards Patio

Pogestrand£51.6321 rev

8mo ago

Pogestrand Garden Lights Mains Powered 17M/57FT 4 Pack LED Landscape Spotlights with Remote Control 27V Low Voltage 3000K Garden Uplights IP65 Waterproof Outdoor Pathway Lighting for Lawn Yards Patio

Pogestrand£29.3321 rev

8mo ago

NATPOW Garden Spot Lights with Photocell Sensor Dusk to Dawn Garden Lights Mains Powered Warm White Spike Lights with 1.5M Cord Waterproof Indoor Landscape Spotlight for Lawn Tree House (2 Pack)

NATPOW£14.983 rev

9mo ago

LASONAS Garden Spotlights 5W LED Spike Lights Mains Powered with Photocell 3000K Warm White Pathway Lighting IP65 Waterproof Electric Garden Uplighter for Landscape Lawn Yard Trees

LASONAS£18.8499 rev

1y ago

Zuske Garden Spot Lights Mains Powered 6-in-1 LED Outdoor Spotlights with Adapter IP65 Waterproof Driveway Lights Pathway Lighting for Lawn Yard Patio Party

Zuske£28.2438 rev

1y ago

What buyers say about garden spike lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow37%

“Bright light”

Quality-Overall14%

“Quality, good looking light”

Value For Money10%

“Good Value”

Assembly/Installation7%

“Easy to set up”

Advertised Vs Actual Product4%

“As described”

Remote Control3%

“The work really well from the remote control”

Size-Overall3%

“Quite brite for the size”

Weather Proof2%

“Weather proof and effective”

Charging2%

“Charging seems efficient”

Ease Of Use2%

“Easy to use”

What buyers complain about

Durability14%

“Broke”

Quality-Overall12%

“there was nothing like quality control with these”

Functionality-Overall9%

“Stopped working already”

Brightness/Shine/Glow7%

“not as bright as I thought they would be”

Value For Money5%

“This has been a complete waste of money”

Water Resistance5%

“There is water within the light unit which isnt great”

Size-Overall4%

“the bulbs are just slightly smaller than the existing set”

Defective Material/Parts3%

“One was faulty”

Battery Life2%

“Battery last very poor and dull”

Mounting2%

“Bulb retention mechanism is poor”

Top return reasons

Size-Overall19%

Functionality-Overall16%

Brightness/Shine/Glow13%

Compatibility-Overall7%

Defective Material/Parts7%

Socket/Port/Plug5%

Quality-Overall4%