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Garden Spike Lights

Maybe

Products sell for $28.84 on average, inside the sweet spot. But shoppers spend only $59K a year here, so Garden Spike Lights is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 370 Lighting niches · +14 vs the category median of 47
Market size
£59K/yr121K searches / yr
90-day growth
+27.7%search demand this quarter
Competition
28%top-5 click share · 39 brands · 67 sellers

Flapen Score

Garden Spike Lights against its category

The dotted line is the Lighting average. Past it, Garden Spike Lights is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Spike Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Spike Lights 121K times last year and spent an estimated £59K. The top 5 brands take 55% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+27.7%
Conversion, latest week
1.7%
Market size, estimated
£59Ka year
Peak month
May3.9× the quietest month
Top search term
garden spot lights21K searches a year

02 · Price

A sale here is worth £28.84.

Listings sell for £28.84 on average, from £7.59 to £74.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £28.84 that is £0 to £3K a year per listing.

Average price
£28.84inside the $15 to $100 sweet spot
Price range
£7.59–£74.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #255 within Outdoor Lighting. It carries 494 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
7.3%
Average rank
#255in Outdoor Lighting
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
494per listing
Listings tracked
69

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Garden Spike Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

67

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

28%

Top 20: 65%

Open market

39%

  • ECOWHO14%
  • NATPOW13%
  • Pogestrand13%
  • Long Life Lamp Company8%
  • Bomcosy6%
  • LightingWill6%

Demand

Garden Spike Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Garden Spike Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden spot lights21K/yr
  • garden uplighters12K/yr
  • garden spotlights mains powered16K/yr
  • low voltage garden lights13K/yr
  • garden spike lights11K/yr
  • 12v garden lights8K/yr
  • garden spotlights9K/yr
  • outdoor spot lights mains powered12K/yr
  • garden spot lights mains powered5K/yr
  • garden spotlight5K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Spike Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.16

Broke

Broke within one day of use

Broke after a couple of months

Quality-Overall12%−0.02

there was nothing like quality control with these

Bad quality

Nothing like quality control

Functionality-Overall9%−0.09

Stopped working already

Not working

still not working properly

Brightness/Shine/Glow7%+2.53

not as bright as I thought they would be

Not very bright

Not as bright as you think

Value For Money5%+0.45

This has been a complete waste of money

These are not the cheapest either

my two concerns are the price

Love

Brightness/Shine/Glow37%+2.53

Bright light

Great brightness

Extremely bright

Quality-Overall14%−0.02

Quality, good looking light

Great build quality

Excellent Quality

Value For Money10%+0.45

Good Value

Excellent value

Great value

Assembly/Installation7%+0.53

Easy to set up

Easily assembled

Easy to install

Advertised Vs Actual Product4%+0.24

As described

Better than I expected

Just what I was looking for

Return

2.0% Return rate 32% Fixable by listing

Size-Overall19%▇▇▅▆▇█

the bulbs are just slightly smaller than the existing set

Not fitted yet

Small

Functionality-Overall16%▇▅▇▆█▇

Stopped working already

Not working

still not working properly

Brightness/Shine/Glow13%█▅▆▆▄▄

not as bright as I thought they would be

Not very bright

Not as bright as you think

Compatibility-Overall7%▃▃▄█▇▇
Defective Material/Parts7%▂▇█▆▄▆

One was faulty

Poor product half of the lights not working

Some lights stopped working

FAQ

Common Garden Spike Lights questions

Answered from the same tracked data.