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Camping Fairy Lights

Maybe

Search demand grew +238.5% this quarter. But prices span $4.01–$14.51, mostly outside the sweet spot, so Camping Fairy Lights is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 370 Lighting niches · +10 vs the category median of 47
Market size
£97K/yr120K searches / yr
90-day growth
+238.5%search demand this quarter
Competition
64%top-5 click share · 13 brands · 22 sellers

Flapen Score

Camping Fairy Lights against its category

The dotted line is the Lighting average. Past it, Camping Fairy Lights is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Fairy Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camping Fairy Lights 120K times last year and spent an estimated £97K. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +238.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+238.5%
Conversion, latest week
7.2%
Market size, estimated
£97Ka year
Peak month
August9.9× the quietest month
Top search term
camping fairy lights29K searches a year

02 · Price

A sale here is worth £11.31.

Listings sell for £11.31 on average, from £4.01 to £14.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.31 that is £1K to £3K a year per listing.

Average price
£11.31under the $15 to $100 sweet spot
Price range
£4.01–£14.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #153 within String Lights. It carries 770 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#153in String Lights
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
770per listing
Listings tracked
19

04 · Newcomers

Amazon counts 9 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
29 months

Products

Top Camping Fairy Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

23%

  • sinzau26%
  • Mcbazel13%
  • Famgoods13%
  • RISEMART12%
  • Hopexy7%
  • Wonkelly5%

Demand

Camping Fairy Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.9×

Search terms

Top Camping Fairy Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camping fairy lights29K/yr
  • camping string lights31K/yr
  • camping fairy lights for tents11K/yr
  • camping string lights reel10K/yr
  • tent fairy lights4K/yr
  • camping fairy lights on reel5K/yr
  • fairy lights camping5K/yr
  • camping lights string6K/yr
  • fairy lights for camping3K/yr
  • retractable camping string lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Camping Fairy Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging26%−0.28

These stopped charging

now it won't charge

Recharging not working

Durability14%−0.19

Broke easily

Broken after one used

Stopped working

Battery Life6%

the battery doesnt last that long

Poor Battery Life

with the ability to operate as a powerbank if needed however the battery capacity is a little low

Quality-Overall6%+0.24

Not good quality

Rubbish

Poor

Brightness/Shine/Glow5%+1.10

Not bright enough

Not as bright as Id have liked

Not as bright as others Which is disappointing

Love

Brightness/Shine/Glow21%+1.10

Great light

Light Up

Very bright :-

Charging11%−0.28

Easy to charge

Easy charging too

Easy to recharge

Quality-Overall10%+0.24

Excellent product

The lights are of good quality

Build quality is good with a solid

Ease Of Use9%+1.04

Ease of use

Easy to place

Easy to hang

Portability7%+0.47

The build is impressively portable

This is a portable light

portable

Return

0.9% Return rate 6% Fixable by listing

Charging31%▁▅▅▁█▇

These stopped charging

now it won't charge

Recharging not working

Functionality-Overall20%█▁▄▄▃▅

Returning them as not functioning

it doesn't work

still not working

Defective Material/Parts10%▃▂█▃▄▃
Touch/Button Controls7%▄█▄▁▅▂
Brightness/Shine/Glow5%▁▃▅█▃▃

Not bright enough

Not as bright as Id have liked

Not as bright as others Which is disappointing

FAQ

Common Camping Fairy Lights questions

Answered from the same tracked data.