Is bubble lamp profitable to sell on Amazon United Kingdom?

The niche generates £194K/yr across 23 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the bubble lamp niche?

16 brands and 23 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in bubble lamp?

Top complaints mined from reviews: Noise Level, Durability, Functionality-Overall. The return rate is 0.2%.

When does demand for bubble lamp peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the bubble lamp niche?

Listings span £13.83–£30.95; the average listing price is £19.52 (sweet spot $15–$100). The average incumbent carries 958 reviews — the moat a new listing must climb.

bubble lamp

Worth a look

Shows low returns (0.2%), but soft demand (-17.4% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Great£13.83–£30.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£19.52

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good957.91

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay£194K

£194K/yr · 437K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, bubble lamp is a £194K/yr Amazon United Kingdom market (437K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

bubble lamp market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £156K–£195K; units × avg price
Conversion rate: 2.3%
Avg BSR: #78
Page quality: 0%
Prime: 61%
Sponsored: 91%
Out of stock: 14.8%
Avg brand age: 25 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

17%

Straame48%
MiniSun13%
Aspect9%
ONXE5%
The Glowhouse5%
Global Gizmos3%
Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top bubble lamp search terms

fish lamp75K/yr -18.8%2.2% conv.
bubble lamp65K/yr -16.3%1.2% conv.
bubble fish lamp41K/yr -20.2%2.7% conv.
sensory lamp34K/yr -21.1%0.5% conv.
bubble tube29K/yr -11.9%1.3% conv.
fake fish tank20K/yr -38.8%0.5% conv.
fish bubble lamp25K/yr -17.9%2.2% conv.
sensory fish lamp19K/yr -13.2%2.8% conv.
fish light14K/yr -13.4%0.7% conv.
bubble tube sensory15K/yr -10.3%1.2% conv.

All search terms

Top bubble lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Straame 90cm Bubble Fish Lamp Colour Changing LED Light Sensory Room Decor & Mood Lamp Includes Artificial Tropical Fish Adjustable Bubble Tube Plug-in Power Black Base

Straame£18.724.3★2,745 rev

Straame 90cm Bubble Fish Lamp Colour Changing LED Light Sensory Room Decor & Mood Lamp Includes Artificial Tropical Fish Adjustable Bubble Tube Plug-in Power Rose-Gold Base

Straame£18.874.3★2,745 rev

Straame 90cm Bubble Fish Lamp Colour Changing LED Light Sensory Room Decor & Mood Lamp Includes Artificial Tropical Fish Adjustable Bubble Tube Plug-in Power Silver Base

Straame£18.764.3★2,745 rev

Aspect Sensory Lights Bubble Fish LED Colour Changing LED Light Bubble Fish Mood Lamp with Sturdy Base - Artificial Jellyfish Sensory Lamp for Home Valentines Gifts- (90 cm Silver)

Aspect£22.284.3★566 rev

MiniSun | 80cm Colour Changing LED Bubble Tower Floor | Sensory & Mood Lighting Home Décor & Improvement Essential | Includes Assorted Fish

MiniSun£17.514.4★3,511 rev

Newest

by launch date

Venture Club Bubble Machine Lantern - Automatic Bubble Maker - Bubbles for Kids & Toddlers Garden Toys & Games for Outdoor Play Party & Active Fun - Free Standing Easy Setup Children Aged 3+

Hunter Price International£15.3259 rev

3mo ago

DoubleCare Fake Fish Tank Virtual Ocean Moving Fish lamp Fake Aquarium Decor Realistic Artificial Aquarium Decorations for Bedroom & Office - Silver

DoubleCare£16.3713 rev

4mo ago

Gxpjycfob Fish Bubble Lamp Mood Light with Remote Control LED Fish Lamp with 17 Colors Changing Light for Home Office Decoration USB Lava Lamp Gifts for Kids Audlts (12 Inch Battery Not Included)

Gxpjycfob£18.455 rev

7mo ago

DoubleCare Fish Lamp Virtual Ocean Moving Fish lamp Fake Aquarium Decor Realistic Artificial Aquarium Decorations for Bedroom & Office - Black

DoubleCare£17.054 rev

8mo ago

Fake Aquarium LED Night Light Decorative Lamp Artificial Tank for Bedroom Office Dining Room Home Decoration Gift for and Cat

7CDXD£18.2176 rev

10mo ago

What buyers say about bubble lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience16%

“Great toy”

Quality-Overall14%

“The build quality is solid and reliable”

Brightness/Shine/Glow9%

“The lights are bright and colourful”

Assembly/Installation8%

“Easy to put together straight from the box”

Value For Money6%

“Good value”

Size-Overall5%

“Its a great size”

Gifting Purpose5%

“perfect gift for my grandson”

Color4%

“Bright colours”

Design-Overall3%

“looks great in living room”

Advertised Vs Actual Product3%

“Really is a lot better than expected”

What buyers complain about

Noise Level20%

“Noisy”

Durability11%

“Broken already”

Functionality-Overall6%

“Doesn't work”

Value For Money5%

“Poor value for money”

Water Resistance4%

“Insecure lid, water everywhere”

Advertised Vs Actual Product3%

“I didn't read this in description”

Strength3%

“Tube a little flimsy”

Leak-Proof3%

“Quality is no good leaks out the bottom”

Quality-Overall3%

“Extremely cheap made”

Defective Material/Parts2%

“Product does not work”

Top return reasons

Defective Material/Parts23%

Functionality-Overall16%

Leak-Proof10%

Noise Level10%

Size-Overall6%

Durability3%