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Bubble Lamp

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -17.4% this quarter, so Bubble Lamp is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 370 Lighting niches · +5 vs the category median of 47
Market size
£194K/yr437K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
59%top-5 click share · 16 brands · 23 sellers

Flapen Score

Bubble Lamp against its category

The dotted line is the Lighting average. Past it, Bubble Lamp is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubble Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bubble Lamp 437K times last year and spent an estimated £194K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
437K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
2.3%
Market size, estimated
£194Ka year
Peak month
December3.9× the quietest month
Top search term
fish lamp75K searches a year

02 · Price

A sale here is worth £19.52.

Listings sell for £19.52 on average, from £13.83 to £30.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £19.52 that is £5K to £10K a year per listing.

Average price
£19.52inside the $15 to $100 sweet spot
Price range
£13.83–£30.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #78 within Indoor Lighting. It carries 958 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
61%
Out of stock, average day
14.8%
Average rank
#78in Indoor Lighting
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
958per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Bubble Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

17%

  • Straame48%
  • MiniSun13%
  • Aspect9%
  • ONXE5%
  • The Glowhouse5%
  • Global Gizmos3%
  • Open — no brand owns it (10 brands, 17%)

Demand

Bubble Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Bubble Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish lamp75K/yr
  • bubble lamp65K/yr
  • bubble fish lamp41K/yr
  • sensory lamp34K/yr
  • bubble tube29K/yr
  • fake fish tank20K/yr
  • fish bubble lamp25K/yr
  • sensory fish lamp19K/yr
  • fish light14K/yr
  • bubble tube sensory15K/yr

Reviews and returns

What reviews say buyers love and hate about Bubble Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level20%−0.08

Noisy

make some noise as well

Very noisy

Durability11%−0.13

Broken already

Stopped Working After a Few Uses

not durable

Functionality-Overall6%−0.10

Doesn't work

Light. OK. But the pump is really annoying, even on min setting

Not working

Value For Money5%

Poor value for money

At the time of writing there was no price available

overpriced

Water Resistance4%−0.04

Insecure lid, water everywhere

It doesn't float

water to spill out

Love

Fun/Entertainment Experience16%+0.97

Great toy

Good fun

Perfect summer fun for the kids

Quality-Overall14%+0.89

The build quality is solid and reliable

The item was well priced for the quality

Excellent product

Brightness/Shine/Glow9%+0.65

The lights are bright and colourful

Its bright and colourful and provides so much entertainment and fun

The light is a great feature on it

Assembly/Installation8%+0.58

Easy to put together straight from the box

Easy to assemble

Simple to set up

Value For Money6%

Good value

Very reasonable price

Great value for money

Return

0.2% Return rate 11% Fixable by listing

Defective Material/Parts23%▇█▅█▆▅

Product does not work

Functionality-Overall16%██▇▅▇▇

Doesn't work

Light. OK. But the pump is really annoying, even on min setting

Not working

Leak-Proof10%▃▂▃█▆█

Quality is no good leaks out the bottom

water to spill out

Noise Level10%█▄▇▅▄▂

Noisy

make some noise as well

Very noisy

Size-Overall6%▃▃█▃▃▃

FAQ

Common Bubble Lamp questions

Answered from the same tracked data.