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Battery Light Bulb

Fail

Demand is soft, at -34.4% this quarter, so Battery Light Bulb is a Fail.

Flapen Score
44
44 / 100
Ranks 214 of 370 Lighting niches · −3 vs the category median of 47
Market size
£144K/yr397K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
50%top-5 click share · 17 brands · 23 sellers

Flapen Score

Battery Light Bulb against its category

The dotted line is the Lighting average. Past it, Battery Light Bulb is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battery Light Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Battery Light Bulb 397K times last year and spent an estimated £144K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
2.9%
Market size, estimated
£144Ka year
Peak month
November2.2× the quietest month
Top search term
rechargeable light bulb160K searches a year

02 · Price

A sale here is worth £12.66.

Listings sell for £12.66 on average, from £5.85 to £16.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.66 that is £3K to £6K a year per listing.

Average price
£12.66under the $15 to $100 sweet spot
Price range
£5.85–£16.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.9% of listings are out of stock. The average listing ranks #583 within Light Bulbs. It carries 590 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
36.9%
Average rank
#583in Light Bulbs
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
590per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Battery Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£58K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

23

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

27%

  • BOBOPAI30%
  • LGMCF18%
  • Neporal10%
  • FRIDEKO HOME5%
  • Vanke5%
  • Klarlight5%

Demand

Battery Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Battery Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rechargeable light bulb160K/yr
  • rechargeable bulb49K/yr
  • rechargeable light bulbs28K/yr
  • rechargeable bulbs for lamps24K/yr
  • battery light bulb23K/yr
  • e27 rechargeable light bulb15K/yr
  • rechargeable bulbs17K/yr
  • battery operated light bulb10K/yr
  • usb light bulb8K/yr
  • wireless light bulb13K/yr

Reviews and returns

What reviews say buyers love and hate about Battery Light Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging35%−0.46

Will not charge

these didn't hold their charge

you cant charge

Durability10%−0.19

not for long use

One of the bulbs only last for about an hour

Dies after two hours

Brightness/Shine/Glow6%+1.11

Lights are not that bright

Not very bright

- No information on brightness levels provided

Battery Life6%−0.06

short on battery life

Poor battery life

Low battery life

Functionality-Overall4%−0.03

you cannot switch it on

Can not get it to work

only lit up for 2 hours

Love

Brightness/Shine/Glow21%+1.11

nice and bright

Bright light

Quite bright

Charging17%−0.46

can charge fairly quickly

Easy to charge

charge well

Advertised Vs Actual Product8%+0.30

just what I needed

Do the job

As described

Remote Control7%+0.64

Remote works fine

Easy to use remote control

The remote control is very handy

Quality-Overall7%+0.23

They seem well made

Good quality

The quality is very good, and the bulbs feel well made and are reliable

Return

3.0% Return rate 64% Fixable by listing

Size-Overall55%▆▇▇█▇▇

you will notice they are bigger than the average bulb

So fitted light fitting with no electric

Charging12%▇▆█▃▅▆

Will not charge

these didn't hold their charge

you cant charge

Brightness/Shine/Glow8%█▅▇██▆

Lights are not that bright

Not very bright

- No information on brightness levels provided

Functionality-Overall5%██▃▃▃▃

you cannot switch it on

Can not get it to work

only lit up for 2 hours

Bulb Flicker/Dimming/Color5%█▄▆▆▅▆

FAQ

Common Battery Light Bulb questions

Answered from the same tracked data.