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Green Lampshade

Fail

Demand is soft, at -26.9% this quarter, so Green Lampshade is a Fail.

Flapen Score
48
48 / 100
Top 44% of 370 Lighting niches · +1 vs the category median of 47
Market size
£53K/yr292K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
36%top-5 click share · 15 brands · 24 sellers

Flapen Score

Green Lampshade against its category

The dotted line is the Lighting average. Past it, Green Lampshade is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Lampshade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Lampshade 292K times last year and spent an estimated £53K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
1.1%
Market size, estimated
£53Ka year
Peak month
November1.6× the quietest month
Top search term
green lampshade66K searches a year

02 · Price

A sale here is worth £15.63.

Listings sell for £15.63 on average, from £6.59 to £26.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.63 that is £0 to £2K a year per listing.

Average price
£15.63inside the $15 to $100 sweet spot
Price range
£6.59–£26.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #274 within Indoor Lighting. It carries 303 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
19%
Out of stock, average day
10.2%
Average rank
#274in Indoor Lighting
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Green Lampshade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

24

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

23%

  • firstchoicelighting27%
  • ValueLights16%
  • Happy Homewares11%
  • MiniSun10%
  • FANSU7%
  • LITECRAFT6%

Demand

Green Lampshade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Green Lampshade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green lampshade66K/yr
  • sage green lampshade30K/yr
  • green light shade28K/yr
  • green lampshades for ceiling lights16K/yr
  • green light shades ceiling12K/yr
  • green lampshades for table lamps16K/yr
  • sage green light shades ceiling9K/yr
  • green ceiling light shade13K/yr
  • green lampshades15K/yr
  • green lamp shade15K/yr

Reviews and returns

What reviews say buyers love and hate about Green Lampshade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.03

Fiddly to fit not sure I got it Rught

its actually quite bigger than i thought it would be

Bit small

Assembly/Installation9%−0.11

you have to put them together yourself unacceptable

Self assembly lamp shades didn't say anything about building them yourself

Advertised Vs Actual Product7%−0.09

Deceiving description

The photos are very deceptive

Not as it looks in the website

Material Quality5%−0.06

They feel cheap

Flatness5%−0.06

Flat packed was a big clue

Love

Color27%+0.24

Beautiful colour

Beautiful shade

Lovely green colour

Quality-Overall18%+1.41

EXCELLENT QUALITY

Excellent quality light shades

These are really well made

Brightness/Shine/Glow17%+1.63

Nice lamp

Love this light

Great light shade

Value For Money12%+0.85

Excellent value

Fantastic price

Great value

Size-Overall7%−0.03

Easy fit

Easy to fit

Just the right size for a bungalow

Return

0.9% Return rate 86% Fixable by listing

Size-Overall51%▇▆▇█▆▇

Fiddly to fit not sure I got it Rught

its actually quite bigger than i thought it would be

Bit small

Color27%█▇▆▅█▆
Defective Material/Parts4%▁▇▄▇█▅
Quality-Overall3%▁▃█▅▄▇
Strength2%█▁▁▄▅▁

the join looks a little tacky

FAQ

Common Green Lampshade questions

Answered from the same tracked data.