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Battery Candles

Maybe

The top 5 brands take only 51% of clicks. But demand is soft, at -37.8% this quarter, so Battery Candles is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 370 Lighting niches · +10 vs the category median of 47
Market size
£734K/yr1.7M searches / yr
90-day growth
-37.8%search demand this quarter
Competition
36%top-5 click share · 30 brands · 40 sellers

Flapen Score

Battery Candles against its category

The dotted line is the Lighting average. Past it, Battery Candles is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battery Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Battery Candles 1.7M times last year and spent an estimated £734K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £734K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
3.2%
Market size, estimated
£734Ka year
Peak month
December6.8× the quietest month
Top search term
led candles322K searches a year

02 · Price

A sale here is worth £13.30.

Listings sell for £13.30 on average, from £4.52 to £30.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £13.30 that is £7K to £10K a year per listing.

Average price
£13.30under the $15 to $100 sweet spot
Price range
£4.52–£30.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #47 within Indoor Lighting. It carries 1,486 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
15.8%
Average rank
#47in Indoor Lighting
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,486per listing
Listings tracked
42

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Battery Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£29K£59K£88K£117K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

40

Top-5 brand share

51%

Top 20: 89%

Top-5 click share

36%

Top 20: 78%

Open market

44%

  • LIVEN17%
  • AMAGIC16%
  • salipt7%
  • CNMTCCO6%
  • VIROSA5%
  • Festive Lights5%

Demand

Battery Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Battery Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • led candles322K/yr
  • battery candles344K/yr
  • fake candles144K/yr
  • flameless candles146K/yr
  • battery candles flickering102K/yr
  • electric candles69K/yr
  • battery operated candles80K/yr
  • led candles flickering87K/yr
  • candles battery operated80K/yr
  • led candle57K/yr

Reviews and returns

What reviews say buyers love and hate about Battery Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life15%−0.09

Batteries don't last long

Disappointed with the battery life

When the battery runs out

Functionality-Overall12%−0.12

Didnt work

the small one does not work

sadly one of the candles doesn't work

Size-Overall12%−0.07

Desiving sizes

Too small

unfortunately too big for what I needed them for so had to return them

Quality-Overall8%+0.36

Fairly poor construction

Terrible quality

very overpriced for the cheap quality they are

Value For Money7%+0.83

Not worth it

look so expensive also

absolute rubbish for the price do not buy

Love

Brightness/Shine/Glow25%+1.83

Nice and bright

Nice glow

warm glow

Value For Money16%+0.83

Decent price

Excellent value

Excellent value for money

Quality-Overall11%+0.36

Good quality

These little lights are really nice quality

Great items

Remote Control8%+0.57

Remote control very handy

love the remotes

Remote works well

Battery Life6%−0.09

also these have a long battery life

Good quality, long lasting on batteries

Good battery life

Return

1.9% Return rate 47% Fixable by listing

Size-Overall26%▅▇█▇▆▆

Desiving sizes

Too small

unfortunately too big for what I needed them for so had to return them

Quality-Overall12%▇▅▆▃█▆

Fairly poor construction

Terrible quality

very overpriced for the cheap quality they are

Color11%█▅▆▆▆▅
Functionality-Overall11%▅▄▅▆▆█

Didnt work

the small one does not work

sadly one of the candles doesn't work

Brightness/Shine/Glow8%▆▆▅▇█▆

terrible light off them

Not bright enough

doesn't look bright enough

FAQ

Common Battery Candles questions

Answered from the same tracked data.