Axolotl

Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months

529K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

3.4%

Market size, estimated

£173Ka year

Peak month

December2.8× the quietest month

Top search term

axolotl328K searches a year

Listings sell for £9.72 on average, from £3.32 to £20.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £9.72 that is £2K to £5K a year per listing.

Average price

£9.72under the $15 to $100 sweet spot

Price range

£3.32–£20.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£5K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #375 within Indoor Lighting. It carries 296 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#375in Indoor Lighting

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

296per listing

Listings tracked

38

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

15 months