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Anglepoise Lamp

Fail

Demand is soft, at -42.2% this quarter, so Anglepoise Lamp is a Fail.

Flapen Score
45
45 / 100
Ranks 202 of 370 Lighting niches · −2 vs the category median of 47
Market size
£57K/yr63K searches / yr
90-day growth
-42.2%search demand this quarter
Competition
36%top-5 click share · 20 brands · 39 sellers

Flapen Score

Anglepoise Lamp against its category

The dotted line is the Lighting average. Past it, Anglepoise Lamp is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anglepoise Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anglepoise Lamp 63K times last year and spent an estimated £57K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-42.2%
Conversion, latest week
2.7%
Market size, estimated
£57Ka year
Peak month
November2.8× the quietest month
Top search term
anglepoise lamp25K searches a year

02 · Price

A sale here is worth £33.95.

Listings sell for £33.95 on average, from £7.98 to £207.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £33.95 that is £0 to £3K a year per listing.

Average price
£33.95inside the $15 to $100 sweet spot
Price range
£7.98–£207.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #162 within Indoor Lighting. It carries 2,057 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
7.9%
Average rank
#162in Indoor Lighting
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,057per listing
Listings tracked
35

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Anglepoise Lamp products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

39

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 83%

Open market

27%

  • ANGLEPOISE22%
  • homelife for easy living20%
  • Lepro11%
  • SKYLEO9%
  • TEKLED5%
  • Status5%

Demand

Anglepoise Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Anglepoise Lamp search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anglepoise lamp25K/yr
  • anglepoise desk lamps14K/yr
  • angle poise lamp desk13K/yr
  • angle poise lamp7K/yr
  • anglepoise4K/yr

Reviews and returns

What reviews say buyers love and hate about Anglepoise Lamp

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Anglepoise Lamp questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data