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Anglepoise Lamp

soft demand (-42.2% this quarter) — Anglepoise Lamp doesn't clear our bar today.

Flapen Score

45
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Market size 14Growth 4Conversion 34Competition 79Returns 61Price range 43Avg price 95Brand share 62Review moat 44Quality gap 55
This niche Category average

Is Anglepoise Lamp profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anglepoise Lamp is a £57K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.

Anglepoise Lamp: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.2% over the last 90 days and 2.7% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr2K
Search volume / yr-42.2%63K
Conversion rate2.7%
Avg price£33.95

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers20 · 39
Top-5 product click share36%
Open market32%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement77%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews2,057

Top Anglepoise Lamp products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

39

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

36%

Top 20: 83%

Open market

27%

  • ANGLEPOISE22%
  • homelife for easy living20%
  • Lepro11%
  • SKYLEO9%
  • TEKLED5%
  • Status5%

Anglepoise Lamp demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR2.7%Products35Brands20Top 5 Brands68%OOS Rate7.9%Rating4.4★Reviews2,057Avg BSR#162
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×

Top Anglepoise Lamp search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anglepoise lamp25K/yr
  • anglepoise desk lamps14K/yr
  • angle poise lamp desk13K/yr
  • angle poise lamp7K/yr
  • anglepoise4K/yr

What reviews say buyers love and hate about Anglepoise Lamp

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Brightness/Shine/Glow31%

Its very bright

Quality-Overall13%

Decent quality

Value For Money12%

Excellent value for money

Advertised Vs Actual Product7%

Just what I needed

Design-Overall4%

Thoughtfully designed

What buyers complain about

57% of reviews
Quality-Overall14%

Poor quality

Durability10%

Broke after 6 months

Brightness/Shine/Glow8%

not bright enough

Size-Overall6%

Not fit for purpose

Value For Money4%

I thought it a little expensive then

Anglepoise Lamp return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Brightness/Shine/Glow
16%
3Functionality-Overall
12%
4Defective Material/Parts
10%
5Charging
6%

Common Anglepoise Lamp questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anglepoise Lamp 45/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -42.2% over the last 90 days.
Search demand for Anglepoise Lamp on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 2.8× the quietest.