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Anglepoise Lamp

Fail

Demand is soft, at -42.2% this quarter, so Anglepoise Lamp is a Fail.

Flapen Score
45
45 / 100
Ranks 202 of 370 Lighting niches · −2 vs the category median of 47
Market size
£57K/yr63K searches / yr
90-day growth
-42.2%search demand this quarter
Competition
36%top-5 click share · 20 brands · 39 sellers

Flapen Score

Anglepoise Lamp against its category

The dotted line is the Lighting average. Past it, Anglepoise Lamp is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anglepoise Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anglepoise Lamp 63K times last year and spent an estimated £57K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-42.2%
Conversion, latest week
2.7%
Market size, estimated
£57Ka year
Peak month
November2.8× the quietest month
Top search term
anglepoise lamp25K searches a year

02 · Price

A sale here is worth £33.95.

Listings sell for £33.95 on average, from £7.98 to £207.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £33.95 that is £0 to £3K a year per listing.

Average price
£33.95inside the $15 to $100 sweet spot
Price range
£7.98–£207.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #162 within Indoor Lighting. It carries 2,057 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
7.9%
Average rank
#162in Indoor Lighting
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,057per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Anglepoise Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

39

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

36%

Top 20: 83%

Open market

27%

  • ANGLEPOISE22%
  • homelife for easy living20%
  • Lepro11%
  • SKYLEO9%
  • TEKLED5%
  • Status5%

Demand

Anglepoise Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Anglepoise Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anglepoise lamp25K/yr
  • anglepoise desk lamps14K/yr
  • angle poise lamp desk13K/yr
  • angle poise lamp7K/yr
  • anglepoise4K/yr

Reviews and returns

What reviews say buyers love and hate about Anglepoise Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.06

Poor quality

breaks quickly - bad quality

I can confirm neither the quality of the functionality of the lamp has decreased since Ive bought it

Durability10%−0.11

Broke after 6 months

started to fail after 18 months

Wire will break within weeks

Brightness/Shine/Glow8%+1.56

not bright enough

Very dim and poor quality

not as bright as I would have liked especially in the dark months when you are looking for light

Size-Overall6%+0.20

Not fit for purpose

Bigger then you think

Small

Value For Money4%+0.66

I thought it a little expensive then

In the best case it's not worth the money

Not a great buy for the money

Love

Brightness/Shine/Glow31%+1.56

Its very bright

Excellent Light

A strong light

Quality-Overall13%−0.06

Decent quality

Looks good and seems well made

A very good and satisfactory item

Value For Money12%+0.66

Excellent value for money

Can't beat the price

It's good value for money and well made

Advertised Vs Actual Product7%+0.82

Just what I needed

Much better than I expected

As described

Design-Overall4%+0.45

Thoughtfully designed

they are quite elegant

A very useful multi bedside purpose lamp which is also well designed and made

Return

2.5% Return rate 28% Fixable by listing

Size-Overall20%▅▄▅▆▅█

Not fit for purpose

Bigger then you think

Small

Brightness/Shine/Glow16%▇▅▆█▅▄

not bright enough

Very dim and poor quality

not as bright as I would have liked especially in the dark months when you are looking for light

Functionality-Overall12%█▇▄▅▇▃

othertimes it just comes off easily even if you 'twist' it

Does not work

Pity it didn't work

Defective Material/Parts10%▄▆▅▄█▄
Charging6%▇█▆▇█▄

shame you cant charge it up

Wouldnt work unless plugged in which defeats the object of having a rechargeable lamp

What a shame it stopped charging after 3 months

FAQ

Common Anglepoise Lamp questions

Answered from the same tracked data.