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33

28w g9 halogen bulb

Skip it

Prices mostly outside the sweet spot ($3.35–$7.44) — this niche doesn't clear our bar today.

Market size 2Growth 2Conversion 80Competition 23Returns 97Price range 0Avg price 16Brand share 46Review moat 38Quality gap 38

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,653.43

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£5.60

avg listing price — sweet spot $15–$100

Market size

Bad£7K

£7K/yr · 16K searches

Growth

Bad-45.9%

90-day search growth — must beat 0% to launch

Price range

Bad£3.35–£7.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, 28w g9 halogen bulb is a £7K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

28w g9 halogen bulb market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
£17K–£22K
units × avg price
Conversion rate
8.2%
Avg BSR
#37
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
56 months
Avg seller age
202 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

  • Haraqi35%
  • SILKIT17%
  • GMY11%
  • Caldarax7%
  • Simusi7%
  • Comyan6%
  • Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -45.9% search growth over the last 90 days.
800600Prime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×

Top 28w g9 halogen bulb search terms

  • g9 halogen bulbs 28w6K/yr
  • 28w g9 halogen bulb4K/yr
  • g9 28w halogen bulbs3K/yr
  • g9 28w2K/yr
  • g9 28w 370 lumens770/yr
  • halogen g9 bulbs 28w199/yr
All search terms

Top 28w g9 halogen bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£74120%£1K30%£2K40%£3K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about 28w g9 halogen bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money35%

“Good Price”

Quality-Overall14%

“Good quality led warm light”

Advertised Vs Actual Product12%

“Just what we needed”

Brightness/Shine/Glow12%

“Great light”

Size-Overall8%

“Good fitted well”

Efficiency5%

“Works great”

Bulb Flicker/Dimming/Color3%

“Excellent bulbs and they do the job”

Durability3%

“Lasts”

Assembly/Installation2%

“Easy to install”

Ease Of Use2%

“Easy to use”

What buyers complain about

Durability34%

“these wrok for about 2 weeks then gone”

Quality-Overall22%

“they are clearly of inferior quality”

Bulb Flicker/Dimming/Color7%

“3 bulbs have burnt out in less than 3 months”

Value For Money5%

“expensive”

Product Condition5%

“Bought before, NB”

Advertised Vs Actual Product5%

“as some of the bulb advert photos make to it difficult to identify whether the ends are 2 straight ends or a continuous 'U' shaped end”

Strength5%

“bent when putting them in”

Heating4%

“They overheat quickly”

Functionality-Overall2%

“Few of these did not work”

Size-Overall2%

“LED light would not fit”

Top return reasons

Size-Overall51%
Functionality-Overall10%
Color10%
Bulb Flicker/Dimming/Color9%
Compatibility-Overall8%
Brightness/Shine/Glow4%
Quality-Overall1%
Defective Material/Parts1%
Flammable1%
Advertised Vs Actual Product1%

Common questions

Is 28w g9 halogen bulb profitable to sell on Amazon United Kingdom?
The niche generates £7K/yr across 14 tracked products. 90-day search growth is -45.9%. Flapen's verdict: Skip it (33/100).
How competitive is the 28w g9 halogen bulb niche?
13 brands and 15 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in 28w g9 halogen bulb?
Top complaints mined from reviews: Durability, Quality-Overall, Bulb Flicker/Dimming/Color. The return rate is 0.6%.
When does demand for 28w g9 halogen bulb peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the 28w g9 halogen bulb niche?
Listings span £3.35–£7.44; the average listing price is £5.60 (sweet spot $15–$100). The average incumbent carries 2,653 reviews — the moat a new listing must climb.