20m fairy lights
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay£7.37–£18.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,565.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Market size
Bad£15K£15K/yr · 19K searches
According to Flapen's Amazon United Kingdom niche tracking, 20m fairy lights is a £15K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 34/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
20m fairy lights market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £14K–£17K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.8%
- Avg brand age
- 39 months
- Avg seller age
- 232 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
15
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Ollny50%
- Lepro10%
- FairyGlim10%
- Bszatan8%
- Jsdoin7%
- XmasBokeh7%
- Open — no brand owns it (2 brands, 8%)
Demand
Weekly Amazon search volume, last 32 weeks — -8.0% search growth over the last 90 days.Top 20m fairy lights search terms
- fairy lights 20m4K/yr
- 20m fairy lights4K/yr
- ollny fairy lights8K/yr
- ollny christmas lights4K/yr
Top 20m fairy lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ollny Fairy Lights Mains Powered 20m 200 LED Outdoor String Plug Remote
Ollny£12.334.6★8,216 rev
Lepro Fairy Lights Plug in 20m 200 LED Copper Wire Christmas Fairy Lights
Lepro£12.124.5★2,465 rev
20M 200LED Christmas Lights Mains Powered Warm White Connectable Fairy Lights with Plug/Remote/Timer/8 Modes String Lights Lighting Outside Indoor Garden Party Wedding Christmas Tree Decoration
FairyGlim£9.814.4★463 rev
Bszatan Fairy Lights Plug in 20m 200 LED Outdoor String Light Mains Powered Waterproof Fairy Lights with 8 Modes Bright Warm White Lighting Outside Indoor Bedroom Garden Tree Decorations
Bszatan£8.374.5★78 rev
Jsdoin Christmas Tree Lights Plug in 20m 200 LED Outdoor Fairy Light Mains Powered Waterproof Warm White String Light with Remote/8 Modes/Timer for Outside Indoor Garden Bedroom Decorations
Jsdoin£9.714.6★302 rev
Newest
by launch date
Laihur Fairy Lights Plug in 22M/72ft 220 LED String Lights with 8 Lighting Modes Indoor/Outdoor Fairy Lights for Bedroom Christmas Halloween Birthday (Warm White)
Laihur£11.51248 rev
Bszatan Fairy Lights Plug in 20m 200 LED Outdoor String Light Mains Powered Waterproof Fairy Lights with 8 Modes Bright Warm White Lighting Outside Indoor Bedroom Garden Tree Decorations
Bszatan£8.3778 rev
Jsdoin Christmas Tree Lights Plug in 20m 200 LED Outdoor Fairy Light Mains Powered Waterproof Warm White String Light with Remote/8 Modes/Timer for Outside Indoor Garden Bedroom Decorations
Jsdoin£9.71302 rev
20M 200LED Christmas Lights Mains Powered Warm White Connectable Fairy Lights with Plug/Remote/Timer/8 Modes String Lights Lighting Outside Indoor Garden Party Wedding Christmas Tree Decoration
FairyGlim£9.81463 rev
XmasBokeh Fairy Lights 200 LED Warm White with Remote Timer 8 Modes
XmasBokeh£12.0344 rev
Trending
90-day click momentumBszatan Fairy Lights Plug in 20m 200 LED Outdoor String Light Mains Powered Waterproof Fairy Lights with 8 Modes Bright Warm White Lighting Outside Indoor Bedroom Garden Tree Decorations
Bszatan£8.374.5★
XmasBokeh Fairy Lights 200 LED Warm White with Remote Timer 8 Modes
XmasBokeh£12.034.4★
20M 200LED Christmas Lights Mains Powered Warm White Connectable Fairy Lights with Plug/Remote/Timer/8 Modes String Lights Lighting Outside Indoor Garden Party Wedding Christmas Tree Decoration
FairyGlim£9.814.4★
Lepro Fairy Lights Plug in 20m 200 LED Copper Wire Christmas Fairy Lights
Lepro£12.124.5★
Laihur Fairy Lights Plug in 22M/72ft 220 LED String Lights with 8 Lighting Modes Indoor/Outdoor Fairy Lights for Bedroom Christmas Halloween Birthday (Warm White)
Laihur£11.514.1★
What buyers say about 20m fairy lights
What buyers praise and complain about, mined from review topics.What buyers love
“Bright lights”
“Excellent quality”
“So pretty”
“Take up practically no space”
“V cozy”
“The item was as described”
“Low cost longevity”
“Love the handy remote control”
“100 lights, enough for my tree outside”
“great value”
What buyers complain about
“Already broken - quite disappointed as only had for about 3 months”
“lights a tiny”
“Returns not outdoor”
“Remote is pathetic”
“Stopped working”
“Not a very warm white”
“Not a very warm white”
Top return reasons
Common questions
- Is 20m fairy lights profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the 20m fairy lights niche?
- 8 brands and 15 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in 20m fairy lights?
- Top complaints mined from reviews: Durability, Size-Overall, Suitable For Outdoor. The return rate is 3.0%.
- What does it cost to enter the 20m fairy lights niche?
- Listings span £7.37–£18.69; the average listing price is £11.14 (sweet spot $15–$100). The average incumbent carries 8,565 reviews — the moat a new listing must climb.