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2 Pin Light Bulbs

Fail

Prices span $4.94–$11.87, mostly outside the sweet spot, so 2 Pin Light Bulbs is a Fail.

Flapen Score
39
39 / 100
Ranks 274 of 370 Lighting niches · −8 vs the category median of 47
Market size
£58K/yr89K searches / yr
90-day growth
-35.3%search demand this quarter
Competition
69%top-5 click share · 14 brands · 31 sellers

Flapen Score

2 Pin Light Bulbs against its category

The dotted line is the Lighting average. Past it, 2 Pin Light Bulbs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2 Pin Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2 Pin Light Bulbs 89K times last year and spent an estimated £58K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-35.3%
Conversion, latest week
8.5%
Market size, estimated
£58Ka year
Peak month
November2.1× the quietest month
Top search term
2 pin light bulbs32K searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £4.94 to £11.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.62 that is £2K to £4K a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£4.94–£11.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #101 within Light Bulbs. It carries 1,485 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
3.5%
Average rank
#101in Light Bulbs
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,485per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top 2 Pin Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

31

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

19%

  • Bynome24%
  • Quebec23%
  • Energizer13%
  • BARGAINS-GALORE9%
  • Liuyife7%
  • Akynite5%

Demand

2 Pin Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top 2 Pin Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2 pin light bulbs32K/yr
  • crompton light bulbs13K/yr
  • 16w 2 pin bulb5K/yr
  • 2 pin bulb5K/yr
  • gr8 2 pin bulb4K/yr
  • crompton lamps6K/yr
  • bathroom light bulb 2 pin4K/yr
  • 2 pin light bulb4K/yr
  • philips pl-q 16w/830/2p3K/yr
  • 2pin light bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about 2 Pin Light Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability39%−0.27

Did not last

very short life

Failed after 3 months

Bulb Flicker/Dimming/Color11%−0.05

Not bright and a horrible blue colour

Bulb has started flickering within 3 weeks of installation in a bathroom

Blown bulb

Quality-Overall8%+0.54

Cheap

Poor quality

Very poor quality

Brightness/Shine/Glow6%+0.56

Not very bright

Very low brightness

doesnt seem bright enough

Defective Material/Parts5%−0.04

All arrived broken

One of the bulb was already broken

Two of the bulbs were defective and not wirkin

Love

Value For Money21%+1.16

Good Value

Value for Money

Good value for money

Quality-Overall17%+0.54

Good quality and fast delivery

They appear to be well made

Excellent product

Brightness/Shine/Glow17%+0.56

brightness to as expected

Super bright

Nice and bright

Advertised Vs Actual Product15%+1.10

Exactly what I wanted

As described

Do the job

Size-Overall13%+0.78

Fits perfectly

Easy to fit

Size as described

Return

1.9% Return rate 63% Fixable by listing

Size-Overall48%▇▇██▇▇

didn't fit

Smaller than appears to be

bought it didn't fit

Functionality-Overall15%▆█▇▆▇▇

Didn't work

Doesn't work

Defective Material/Parts9%█▄▄▄▄▄

All arrived broken

One of the bulb was already broken

Two of the bulbs were defective and not wirkin

Bulb Flicker/Dimming/Color7%█▇▅▅█▄

Not bright and a horrible blue colour

Bulb has started flickering within 3 weeks of installation in a bathroom

Blown bulb

Compatibility-Overall7%▆▆▅▄█▅

FAQ

Common 2 Pin Light Bulbs questions

Answered from the same tracked data.