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2 Pin Light Bulbs

Fail

Prices span $4.94–$11.87, mostly outside the sweet spot, so 2 Pin Light Bulbs is a Fail.

Flapen Score
39
39 / 100
Ranks 274 of 370 Lighting niches · −8 vs the category median of 47
Market size
£58K/yr89K searches / yr
90-day growth
-35.3%search demand this quarter
Competition
69%top-5 click share · 14 brands · 31 sellers

Flapen Score

2 Pin Light Bulbs against its category

The dotted line is the Lighting average. Past it, 2 Pin Light Bulbs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2 Pin Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2 Pin Light Bulbs 89K times last year and spent an estimated £58K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-35.3%
Conversion, latest week
8.5%
Market size, estimated
£58Ka year
Peak month
November2.1× the quietest month
Top search term
2 pin light bulbs32K searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £4.94 to £11.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.62 that is £2K to £4K a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£4.94–£11.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #101 within Light Bulbs. It carries 1,485 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
3.5%
Average rank
#101in Light Bulbs
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,485per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top 2 Pin Light Bulbs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

31

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

19%

  • Bynome24%
  • Quebec23%
  • Energizer13%
  • BARGAINS-GALORE9%
  • Liuyife7%
  • Akynite5%

Demand

2 Pin Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top 2 Pin Light Bulbs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 2 pin light bulbs32K/yr
  • crompton light bulbs13K/yr
  • 16w 2 pin bulb5K/yr
  • 2 pin bulb5K/yr
  • gr8 2 pin bulb4K/yr
  • crompton lamps6K/yr
  • bathroom light bulb 2 pin4K/yr
  • 2 pin light bulb4K/yr
  • philips pl-q 16w/830/2p3K/yr
  • 2pin light bulb3K/yr

Reviews and returns

What reviews say buyers love and hate about 2 Pin Light Bulbs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
39%of negative reviews mention “Durability”
1.9%of orders come back
“Did not last”
A buyer, on “Durability”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 2 Pin Light Bulbs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data