Skip to content
39

2 pin light bulbs

Skip it

Prices mostly outside the sweet spot ($4.94–$11.87) — this niche doesn't clear our bar today.

Market size 14Growth 7Conversion 81Competition 27Returns 77Price range 0Avg price 21Brand share 50Review moat 50Quality gap 72

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Good1,485.44

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.62

avg listing price — sweet spot $15–$100

Market size

Bad£58K

£58K/yr · 89K searches

Growth

Bad-35.3%

90-day search growth — must beat 0% to launch

Price range

Bad£4.94–£11.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, 2 pin light bulbs is a £58K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

2 pin light bulbs market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
£61K–£76K
units × avg price
Conversion rate
8.5%
Avg BSR
#101
Page quality
0%
Prime
94%
Sponsored
89%
Out of stock
3.5%
Avg brand age
47 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

31

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

19%

  • Bynome24%
  • Quebec23%
  • Energizer13%
  • BARGAINS-GALORE9%
  • Liuyife7%
  • Akynite5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.3% search growth over the last 90 days.
2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Top 2 pin light bulbs search terms

  • 2 pin light bulbs32K/yr
  • crompton light bulbs13K/yr
  • 16w 2 pin bulb5K/yr
  • 2 pin bulb5K/yr
  • gr8 2 pin bulb4K/yr
  • crompton lamps6K/yr
  • bathroom light bulb 2 pin4K/yr
  • 2 pin light bulb4K/yr
  • philips pl-q 16w/830/2p3K/yr
  • 2pin light bulb3K/yr
All search terms

Top 2 pin light bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£6K20%£12K30%£17K40%£23K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about 2 pin light bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Good Value”

Quality-Overall17%

“Good quality and fast delivery”

Brightness/Shine/Glow17%

“brightness to as expected”

Advertised Vs Actual Product15%

“Exactly what I wanted”

Size-Overall13%

“Fits perfectly”

Efficiency3%

“Does the job”

Assembly/Installation3%

“easy to install”

Bulb Flicker/Dimming/Color2%

“Dimmed Properly”

Weight Light2%

“Light”

Ease Of Use2%

“Easy to use”

What buyers complain about

Durability39%

“Did not last”

Bulb Flicker/Dimming/Color11%

“Not bright and a horrible blue colour”

Quality-Overall8%

“Cheap”

Brightness/Shine/Glow6%

“Not very bright”

Defective Material/Parts5%

“All arrived broken”

Value For Money4%

“maybe a tad expensive”

Functionality-Overall3%

“Didn't work”

Size-Overall3%

“didn't fit”

Color3%

“The light is quite a cold white so feels a little clinical”

Thin2%

“Very thin and breaks very easy”

Top return reasons

Size-Overall48%
Functionality-Overall15%
Defective Material/Parts9%
Bulb Flicker/Dimming/Color7%
Compatibility-Overall7%
Color3%
Brightness/Shine/Glow3%
Advertised Vs Actual Product2%
Durability1%
Connectivity-Overall1%

Common questions

Is 2 pin light bulbs profitable to sell on Amazon United Kingdom?
The niche generates £58K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (39/100).
How competitive is the 2 pin light bulbs niche?
14 brands and 31 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in 2 pin light bulbs?
Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Quality-Overall. The return rate is 1.9%.
When does demand for 2 pin light bulbs peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the 2 pin light bulbs niche?
Listings span £4.94–£11.87; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 1,485 reviews — the moat a new listing must climb.