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10w Led Bulb

Fail

Prices span $2.48–$13.95, mostly outside the sweet spot, so 10w Led Bulb is a Fail.

Flapen Score
36
36 / 100
Ranks 309 of 370 Lighting niches · −11 vs the category median of 47
Market size
£29K/yr45K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
60%top-5 click share · 12 brands · 27 sellers

Flapen Score

10w Led Bulb against its category

The dotted line is the Lighting average. Past it, 10w Led Bulb is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10w Led Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 10w Led Bulb 45K times last year and spent an estimated £29K. The top 5 brands take 75% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
7.8%
Market size, estimated
£29Ka year
Top search term
10w led bulb8K searches a year

02 · Price

A sale here is worth £8.17.

Listings sell for £8.17 on average, from £2.48 to £13.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.17 that is £817 to £2K a year per listing.

Average price
£8.17under the $15 to $100 sweet spot
Price range
£2.48–£13.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£817–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #537 within Light Bulbs. It carries 1,577 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
4.5%
Average rank
#537in Light Bulbs
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,577per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top 10w Led Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

27

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

19%

  • Amazon Basics23%
  • EXTRASTAR22%
  • MiniSun15%
  • Linkind7%
  • PHILIPS7%
  • Long Life Lamp Company6%

Demand

10w Led Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750NovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov · busiest ÷ quietest = 2.4× · 9 of 12 months tracked

Search terms

Top 10w Led Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 10w led bulb8K/yr
  • e27 10w led bulb warm white5K/yr
  • e27 screw bulb 10w5K/yr
  • 10w led e27 gls bulb5K/yr
  • 10 watt led bulb5K/yr
  • 10w e27 led bulb5K/yr
  • e27 gls led max 10w screw bulb5K/yr
  • e27 led bulb 10w3K/yr
  • e27 10w led bulb5K/yr

Reviews and returns

What reviews say buyers love and hate about 10w Led Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability37%−0.23

Broke as soon as I used them

not lasting

Didnt last as long as stated

Quality-Overall20%−0.05

questionable bulb quality

Seem to be poorly made

Poor quality do not order

Brightness/Shine/Glow7%+1.32

Popped one in and it was very dim amd blew before the emd of the evening

Strength7%−0.04

Very fragile

Size-Overall7%+0.35

The bulbs were smaller than expected

Smaller than I imagined

Love

Brightness/Shine/Glow33%+1.32

Warm glow

Nice lighting

Nice and bright

Value For Money17%+1.68

Good value

Good value for money

Value for money

Quality-Overall17%−0.05

Solid quality

Good quality

Quality item with long life

Advertised Vs Actual Product12%+0.86

As advertised

just what I wanted

As described

Color6%+0.24

Nice colour

Bright, and a nice warm colour

Great colour lighting

Return

2.3% Return rate 61% Fixable by listing

Size-Overall44%▅▇▇▇▇█

The bulbs were smaller than expected

Smaller than I imagined

Brightness/Shine/Glow22%█▆▇▇▇▄

Popped one in and it was very dim amd blew before the emd of the evening

Color10%▆▆█▂▄▅
Functionality-Overall7%▆▆▂█▇█
Compatibility-Overall3%█▃▄▄▆▄

FAQ

Common 10w Led Bulb questions

Answered from the same tracked data.