Is 10w led bulb profitable to sell on Amazon United Kingdom?

The niche generates £29K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (36/100).

How competitive is the 10w led bulb niche?

12 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in 10w led bulb?

Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 2.3%.

What does it cost to enter the 10w led bulb niche?

Listings span £2.48–£13.95; the average listing price is £8.17 (sweet spot $15–$100). The average incumbent carries 1,577 reviews — the moat a new listing must climb.

10w led bulb

Skip it

Prices mostly outside the sweet spot ($2.48–$13.95) — this niche doesn't clear our bar today.

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,577.28

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.17

avg listing price — sweet spot $15–$100

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

Market size

Bad£29K

£29K/yr · 45K searches

Price range

Bad£2.48–£13.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, 10w led bulb is a £29K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 36/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

10w led bulb market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £33K–£41K; units × avg price
Conversion rate: 7.8%
Avg BSR: #537
Page quality: 0%
Prime: 83%
Sponsored: 78%
Out of stock: 4.5%
Avg brand age: 41 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

19%

Amazon Basics23%
EXTRASTAR22%
MiniSun15%
Linkind7%
PHILIPS7%
Long Life Lamp Company6%

Demand

Weekly Amazon search volume, last 37 weeks — -30.0% search growth over the last 90 days.

Open Trend

Top 10w led bulb search terms

10w led bulb8K/yr -10.6%4.3% conv.
e27 10w led bulb warm white5K/yr -14.4%10.0% conv.
e27 screw bulb 10w5K/yr -11.3%7.8% conv.
10w led e27 gls bulb5K/yr -21.4%8.2% conv.
10 watt led bulb5K/yr -29.8%3.3% conv.
10w e27 led bulb5K/yr -57.2%7.7% conv.
e27 gls led max 10w screw bulb5K/yr -48.8%7.8% conv.
e27 led bulb 10w3K/yr -22.4%6.4% conv.
e27 10w led bulb5K/yr -56.9%9.6% conv.

All search terms

Top 10w led bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EXTRASTAR E27 LED Edison Screw Filament Bulb 10W(88W Equivalent) 1300LM Warm White 2700K A60 Vintage Clear Glass Globe Energy Saving Light Bulbs Non-Dimmable Pack of 6

EXTRASTAR£13.724.1★203 rev

Amazon Basics LED E27 Edison Screw Bulb 10W (Equivalent to 75W) Cool White Non Dimmable - Pack of 2

Amazon Basics£5.564.5★5,426 rev

MiniSun | High Power 10W LED ES E27 SMD GLS Energy Saving Long Life Bulb | LED Bulbs Home Décor & Improvement Essential | 3000K Warm White

MiniSun£2.484.4★779 rev

Linkind E27 LED Bulb Ultra-efficient A-Rated 7.2W=100W Equivalent 2700K Warm White 1521lm Edison Screw in Light Bulb Clear Glass Vintage Filament LED Bulb 50000H Lifespan 3-Pack

Linkind£10.624.6★293 rev

Amazon Basics LED E27 Edison Screw Bulb 10 W (Equivalent to 75W) Warm White Non Dimmable - 2 Count (Pack of 1)

Amazon Basics£5.254.6★6,302 rev

Newest

by launch date

Lepro E27 Screw Bulb A-Rated 7.2W=100W 1521lm Warm White Pack of 2

Lepro£9.82235 rev

9mo ago

Lumlog E27 LED Bulbs Warm White 10W 3000K E27 Edison Screw Light Bulbs 100W Incandescent Equivalent 1700LM Non-Dimmable Corn Light for Home Lighting 220-240V Pack of 2 [Energy Class C]

Lumlog£9.9682 rev

11mo ago

Linkind E27 LED Bulb Ultra-efficient A-Rated 7.2W=100W Equivalent 2700K Warm White 1521lm Edison Screw in Light Bulb Clear Glass Vintage Filament LED Bulb 50000H Lifespan 3-Pack

Linkind£10.62293 rev

1y ago

Lepro E27 Screw Bulbs 8.5W = 60W 806lm Warm White 2700K Pack of 3

Lepro£6.015,271 rev

2y ago

Long Life Lamp Company 10W LED E27 Light Bulb Edison Screw Warm White 3 Pack A60 White Globe

Long Life Lamp Company£8.3146 rev

2y ago

What buyers say about 10w led bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“Warm glow”

Value For Money17%

“Good value”

Quality-Overall17%

“Solid quality”

Advertised Vs Actual Product12%

“As advertised”

Color6%

“Nice colour”

Size-Overall3%

“fit perfectly”

Efficiency2%

“works well”

Functionality-Overall2%

“Works alright”

Design-Overall2%

“Its nice having something attractive and effective”

Durability1%

“Feels well-made and durable”

What buyers complain about

Durability37%

“Broke as soon as I used them”

Quality-Overall20%

“questionable bulb quality”

Brightness/Shine/Glow7%

“Popped one in and it was very dim amd blew before the emd of the evening”

Strength7%

“Very fragile”

Size-Overall7%

“The bulbs were smaller than expected”

Value For Money4%

“Not the cheapest on the market”

Top return reasons

Size-Overall44%

Brightness/Shine/Glow22%

Color10%

Functionality-Overall7%

Compatibility-Overall3%

Bulb Flicker/Dimming/Color3%

Defective Material/Parts3%

Advertised Vs Actual Product2%

Quality-Overall1%

Product Condition1%

Common questions

Is 10w led bulb profitable to sell on Amazon United Kingdom?: The niche generates £29K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (36/100).
How competitive is the 10w led bulb niche?: 12 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in 10w led bulb?: Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 2.3%.
What does it cost to enter the 10w led bulb niche?: Listings span £2.48–£13.95; the average listing price is £8.17 (sweet spot $15–$100). The average incumbent carries 1,577 reviews — the moat a new listing must climb.