100m outdoor fairy lights
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£29.60avg listing price — sweet spot $15–$100
Price range
Incredible£22.25–£33.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,610avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Market size
Bad£8K£8K/yr · 11K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, 100m outdoor fairy lights is a £8K/yr Amazon United Kingdom market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
100m outdoor fairy lights market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £7K–£15K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #246
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 29.5%
- Avg brand age
- 37 months
- Avg seller age
- 264 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Ollny41%
- CORST36%
- JXLEDAYY22%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -3.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 29.5×
Top 100m outdoor fairy lights search terms
- 100m outdoor fairy lights4K/yr
- extra long christmas lights4K/yr
- 100m christmas lights outdoor2K/yr
- extra long outdoor christmas lights2K/yr
Top 100m outdoor fairy lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CORST 100M Fairy Lights Outdoor String Lights Plug in 600LED Long Balcony Gazebo Lights Indoor Fairy Light String for Room Waterproof with Remote Timer 8 Modes for Garden Tree(Warm White)
CORST£22.254.3★1,115 rev
Ollny Fairy Lights Mains Powered 100m 1000 LED Outdoor Lights Waterproof Garden String Tree Light Plug in with Timer/8 Modes/Dimmable for Outside/Gazebo/Indoor/Window Warm White
Ollny£33.344.4★6,309 rev
120M 1000 LED Fairy Lights Outdoor String Lights Plug in Extra Long Christmas Lights Waterproof with Remote Timer 8 Modes for Outside Garden Patio Party Wedding Yard Tree Decorations Warm White
JXLEDAYY£28.814.2★1,294 rev
Ollny 100m 1000 LED Long Fairy Lights Mains Powered Waterproof Outdoor String Light with Plug/Remote/Modes/Timer Bright Lighting Outside Indoor Garden Decorations (Warm White)
Ollny£33.994.4★1,722 rev
Newest
by launch dateOllny Fairy Lights Mains Powered 100m 1000 LED Outdoor Lights Waterproof Garden String Tree Light Plug in with Timer/8 Modes/Dimmable for Outside/Gazebo/Indoor/Window Warm White
Ollny£33.346,309 rev
Ollny 100m 1000 LED Long Fairy Lights Mains Powered Waterproof Outdoor String Light with Plug/Remote/Modes/Timer Bright Lighting Outside Indoor Garden Decorations (Warm White)
Ollny£33.991,722 rev
CORST 100M Fairy Lights Outdoor String Lights Plug in 600LED Long Balcony Gazebo Lights Indoor Fairy Light String for Room Waterproof with Remote Timer 8 Modes for Garden Tree(Warm White)
CORST£22.251,115 rev
120M 1000 LED Fairy Lights Outdoor String Lights Plug in Extra Long Christmas Lights Waterproof with Remote Timer 8 Modes for Outside Garden Patio Party Wedding Yard Tree Decorations Warm White
JXLEDAYY£28.811,294 rev
Trending
90-day click momentumCORST 100M Fairy Lights Outdoor String Lights Plug in 600LED Long Balcony Gazebo Lights Indoor Fairy Light String for Room Waterproof with Remote Timer 8 Modes for Garden Tree(Warm White)
CORST£22.254.3★
Ollny 100m 1000 LED Long Fairy Lights Mains Powered Waterproof Outdoor String Light with Plug/Remote/Modes/Timer Bright Lighting Outside Indoor Garden Decorations (Warm White)
Ollny£33.994.4★
Ollny Fairy Lights Mains Powered 100m 1000 LED Outdoor Lights Waterproof Garden String Tree Light Plug in with Timer/8 Modes/Dimmable for Outside/Gazebo/Indoor/Window Warm White
Ollny£33.344.4★
120M 1000 LED Fairy Lights Outdoor String Lights Plug in Extra Long Christmas Lights Waterproof with Remote Timer 8 Modes for Outside Garden Patio Party Wedding Yard Tree Decorations Warm White
JXLEDAYY£28.814.2★
What buyers say about 100m outdoor fairy lights
What buyers praise and complain about, mined from review topics.What buyers love
“Really bright”
What buyers complain about
“Extremely disappointed as not cheap”
Top return reasons
Common questions
- Is 100m outdoor fairy lights profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 4 tracked products. 90-day search growth is -3.9%. Flapen's verdict: Skip it (28/100).
- How competitive is the 100m outdoor fairy lights niche?
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 100m outdoor fairy lights?
- Top complaints mined from reviews: Quality-Overall. The return rate is 4.4%.
- When does demand for 100m outdoor fairy lights peak?
- Demand peaks in Nov–Dec; the busiest month runs 29.5× the quietest.
- What does it cost to enter the 100m outdoor fairy lights niche?
- Listings span £22.25–£33.99; the average listing price is £29.60 (sweet spot $15–$100). The average incumbent carries 2,610 reviews — the moat a new listing must climb.