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100m Outdoor Fairy Lights

Fail

The top 5 products take 100% of clicks, so 100m Outdoor Fairy Lights is a Fail.

Flapen Score
28
28 / 100
Ranks 349 of 370 Lighting niches · −19 vs the category median of 47
Market size
£8K/yr11K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

100m Outdoor Fairy Lights against its category

The dotted line is the Lighting average. Past it, 100m Outdoor Fairy Lights is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100m Outdoor Fairy Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 100m Outdoor Fairy Lights 11K times last year and spent an estimated £8K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
2.4%
Market size, estimated
£8Ka year
Peak month
December29.5× the quietest month
Top search term
100m outdoor fairy lights4K searches a year

02 · Price

A sale here is worth £29.60.

Listings sell for £29.60 on average, from £22.25 to £33.99. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £29.60 that is £0 to £3K a year per listing.

Average price
£29.60inside the $15 to $100 sweet spot
Price range
£22.25–£33.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #246 within String Lights. It carries 2,610 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
29.5%
Average rank
#246in String Lights
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,610per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top 100m Outdoor Fairy Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£807£2K£2K£3K1K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Ollny41%
  • CORST36%
  • JXLEDAYY22%

Demand

100m Outdoor Fairy Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 29.5×

Search terms

Top 100m Outdoor Fairy Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 100m outdoor fairy lights4K/yr
  • extra long christmas lights4K/yr
  • 100m christmas lights outdoor2K/yr
  • extra long outdoor christmas lights2K/yr

Reviews and returns

What reviews say buyers love and hate about 100m Outdoor Fairy Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.53

Extremely disappointed as not cheap

Love

Brightness/Shine/Glow83%+4.90

Really bright

Great light and lots of settings to choose from, easy to set

Give such a great amount of light

Return

4.4% Return rate 28% Fixable by listing

Functionality-Overall25%█▁▄▁▆▄
Color20%▂▁▃█▃▁
Brightness/Shine/Glow15%▄▅█▂▃▂
Defective Material/Parts13%▁▅█▂▁▇
Durability7%▅▁▁▁█▅

FAQ

Common 100m Outdoor Fairy Lights questions

Answered from the same tracked data.