Skip to content

100 Watt Bayonet Light Bulbs

Fail

Demand is soft, at -53.5% this quarter, so 100 Watt Bayonet Light Bulbs is a Fail.

Flapen Score
43
43 / 100
Ranks 227 of 370 Lighting niches · −4 vs the category median of 47
Market size
£116K/yr110K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
55%top-5 click share · 13 brands · 35 sellers

Flapen Score

100 Watt Bayonet Light Bulbs against its category

The dotted line is the Lighting average. Past it, 100 Watt Bayonet Light Bulbs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100 Watt Bayonet Light Bulbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 100 Watt Bayonet Light Bulbs 110K times last year and spent an estimated £116K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
12.8%
Market size, estimated
£116Ka year
Peak month
November3.7× the quietest month
Top search term
100 watt bayonet light bulbs18K searches a year

02 · Price

A sale here is worth £8.25.

Listings sell for £8.25 on average, from £4.98 to £12.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.25 that is £4K to £6K a year per listing.

Average price
£8.25under the $15 to $100 sweet spot
Price range
£4.98–£12.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #364 within Light Bulbs. It carries 711 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#364in Light Bulbs
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
711per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top 100 Watt Bayonet Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

35

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

22%

  • Energizer27%
  • EvaStary16%
  • ROTTYI10%
  • Lepro9%
  • Generic8%
  • paul russells7%

Demand

100 Watt Bayonet Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top 100 Watt Bayonet Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 100 watt bayonet light bulbs18K/yr
  • 100 watt light bulbs11K/yr
  • 100w bayonet light bulbs14K/yr
  • bayonet light bulb 100w8K/yr
  • light bulb 100w5K/yr
  • 100w bulb8K/yr
  • 100w equivalent led light bulbs4K/yr
  • 100w led bulb bayonet5K/yr
  • 100w light bulbs bayonet4K/yr
  • 100w light bulb4K/yr

Reviews and returns

What reviews say buyers love and hate about 100 Watt Bayonet Light Bulbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow28%+1.52

too bright couldnt use

These bulbs are not as bright as expected

Not very bright

Quality-Overall13%−0.04

Some rubbish

feel cheaply made

Quality not great

Bulb Flicker/Dimming/Color11%−0.06

Some rubbish, one bulb burned out after 2 days of use

The first bulb flickers lots

The other appeared a little dim for a 100W equivalent bulb

Size-Overall9%−0.03

do not fit into the ceiling light

They are not fit for purpose

But rather large

Durability9%−0.06

Longevity proved disappointing

One failed after just over 3 weeks

only lasted 7 months

Love

Brightness/Shine/Glow49%+1.52

Bright light

Extremely bright

Good brightness

Value For Money16%+2.11

Value for money

Good price

Excellent value

Quality-Overall11%−0.04

Excellent product

Good quality bulbs

Good quality, clear and cool white

Advertised Vs Actual Product8%+0.82

Exactly what I wanted

does the job

As described

Color4%+0.11

perfect colour

Excellent really bright and white

Very good light colour

Return

1.5% Return rate 53% Fixable by listing

Brightness/Shine/Glow31%▇▇▆▆█▅

too bright couldnt use

These bulbs are not as bright as expected

Not very bright

Color25%▇▆█▆▆█

the color is harsh rather than pleasant

didn't like the cool white, too stark

to yellow for me

Size-Overall15%▆█▆▇█▇

do not fit into the ceiling light

They are not fit for purpose

But rather large

Bulb Flicker/Dimming/Color9%▅▅▇█▆▆

Some rubbish, one bulb burned out after 2 days of use

The first bulb flickers lots

The other appeared a little dim for a 100W equivalent bulb

Functionality-Overall5%▆█▃▅▆▇

Relying on one bulb doesnt brighten the room well enough

FAQ

Common 100 Watt Bayonet Light Bulbs questions

Answered from the same tracked data.