Is fridge bulb profitable to sell on Amazon United Kingdom?

The niche generates £65K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (41/100).

How competitive is the fridge bulb niche?

12 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in fridge bulb?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Size-Overall. The return rate is 0.6%.

When does demand for fridge bulb peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the fridge bulb niche?

Listings span £2.98–£5.15; the average listing price is £4.10 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.

fridge bulb

Skip it

Prices mostly outside the sweet spot ($2.98–$5.15) — this niche doesn't clear our bar today.

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Good1,164.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Market size

Bad£65K

£65K/yr · 92K searches

Avg price

Bad£4.10

avg listing price — sweet spot $15–$100

Price range

Bad£2.98–£5.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, fridge bulb is a £65K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 41/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

fridge bulb market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: £62K–£82K; units × avg price
Conversion rate: 17.4%
Avg BSR: #162
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

kanta36%
EVEREADY17%
Comyan10%
DiCUNO10%
Morotty7%
Amazon Basics4%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top fridge bulb search terms

fridge bulb32K/yr -14.2%14.6% conv.
fridge light bulbs23K/yr -18.9%12.2% conv.
fridge bulb 15w screw16K/yr -14.9%18.1% conv.
e14 fridge bulb5K/yr -2.7%12.6% conv.
15w fridge bulb5K/yr -7.6%14.8% conv.
fridge light bulb5K/yr -13.0%11.0% conv.
fridge bulbs4K/yr -11.9%12.2% conv.
fridge light bulbs 15w2K/yr -34.4%10.6% conv.

All search terms

Top fridge bulb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

kanta 220-240V 15W T20 Single Tungsten Lamp E14 Screw Base Refrigerator Oven Appliance Bulb Pack of 2 Warm White

kanta£3.374.5★884 rev

2x Eveready Appliance Bulb 15W

EVEREADY£2.984.4★420 rev

DiCUNO E14 LED SES LED Fridge Bulb 3W=30W Cool White 6000K 300LM 2 Pcs

DiCUNO£5.154.5★647 rev

Comyan 15W E14 Screw Salt Lamp Bulbs 230V T20 Fridge Light Bulbs 2700K Warm White SES Machine Bulbs Pygmy Bulb 15W Mini Wax Warmer Light Bulb Dimmable - 2Pack

Comyan£4.234.5★514 rev

Morotty E14 Led Fridge Light Bulb Cool White 6000K Can Replace 10W-15W Halogen T22 Pygmy Bulb Led SES Refrigerator Bulb 230V for Fridge Bulbs Sewing Machine Bulbs Cooker HoodNight Light2 Pack

Morotty£5.034.5★359 rev

Newest

by launch date

Unibulb 15W E14 Fridge Light Bulb 230V-240V Pygmy SES Incandescent Bulbs 2800K Warm White | Suitable for Salt Lamps Ovens Fridges or Freezers | Small Edison Screw Base (2)

Unibulb£3.4013 rev

5mo ago

HARRFUNN E14 2W LED Fridge Light Bulb Warm White 2700K SES Mini 100 Lumen for Refrigerator Sewing Machine 20W Equivalent Dimmable Pack of 2 (Warm White 2700K)

HARRFUNN£4.2710 rev

6mo ago

WIIKKOPM Fridge Bulb E14 3W Led Screw in for Refrigerator Cooker Hoods Lamps Ceiling Natural White (4000K) SES 250 Lumens 28 Watt Halogen Equivalent Non-Dimmable Pack of 2

WIIKKOPM£3.7426 rev

9mo ago

Morotty E14 Led Fridge Light Bulb Cool White 6000K Can Replace 10W-15W Halogen T22 Pygmy Bulb Led SES Refrigerator Bulb 230V for Fridge Bulbs Sewing Machine Bulbs Cooker HoodNight Light2 Pack

Morotty£5.03359 rev

2y ago

Comyan 15W E14 Screw Salt Lamp Bulbs 230V T20 Fridge Light Bulbs 2700K Warm White SES Machine Bulbs Pygmy Bulb 15W Mini Wax Warmer Light Bulb Dimmable - 2Pack

Comyan£4.23514 rev

2y ago

What buyers say about fridge bulb

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“THE BULBS FIT WELL”

Value For Money21%

“Good price”

Brightness/Shine/Glow19%

“Brightness is so good”

Advertised Vs Actual Product14%

“Does the job”

Quality-Overall10%

“they seem a good quality bulb”

Efficiency4%

“Works well”

Bulb Flicker/Dimming/Color4%

“both bulbs work perfectly”

Durability2%

“Lasts for years and great value”

Color1%

“Really like the 6,000k cool white”

Ease Of Use1%

“were easy to fit”

What buyers complain about

Durability20%

“blew on first use”

Brightness/Shine/Glow20%

“Very low brightness”

Size-Overall12%

“Doesn't fit”

Quality-Overall10%

“Cheap for a reason”

Bulb Flicker/Dimming/Color8%

“Very dull”

Functionality-Overall8%

“Only one out of the three bulbs in pack working luckily I only needed one”

Compatibility-Overall6%

“Doesnt work with fridge”

Heating3%

“no good for a scensy light as not hot enough to melt wax”

Natural Resource Wastage1%

“A waste of money”

Top return reasons

Size-Overall31%

Bulb Flicker/Dimming/Color23%

Compatibility-Overall16%

Functionality-Overall11%

Brightness/Shine/Glow10%

Maintenance And Repair1%