Skip to content

Fridge Bulb

Fail

Prices span $2.98–$5.15, mostly outside the sweet spot, so Fridge Bulb is a Fail.

Flapen Score
41
41 / 100
Ranks 48 of 75 Large Appliances niches · −4 vs the category median of 45
Market size
£65K/yr92K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
67%top-5 click share · 12 brands · 23 sellers

Flapen Score

Fridge Bulb against its category

The dotted line is the Large Appliances average. Past it, Fridge Bulb is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge Bulb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fridge Bulb 92K times last year and spent an estimated £65K. The top 5 brands take 80% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
17.4%
Market size, estimated
£65Ka year
Peak month
November1.6× the quietest month
Top search term
fridge bulb32K searches a year

02 · Price

A sale here is worth £4.10.

Listings sell for £4.10 on average, from £2.98 to £5.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £4.10 that is £5K to £6K a year per listing.

Average price
£4.10under the $15 to $100 sweet spot
Price range
£2.98–£5.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£6K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Large Appliances. It carries 1,165 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#162in Large Appliances
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,165per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Fridge Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • kanta36%
  • EVEREADY17%
  • Comyan10%
  • DiCUNO10%
  • Morotty7%
  • Amazon Basics4%
  • Open — no brand owns it (6 brands, 17%)

Demand

Fridge Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Fridge Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fridge bulb32K/yr
  • fridge light bulbs23K/yr
  • fridge bulb 15w screw16K/yr
  • e14 fridge bulb5K/yr
  • 15w fridge bulb5K/yr
  • fridge light bulb5K/yr
  • fridge bulbs4K/yr
  • fridge light bulbs 15w2K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge Bulb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.15

blew on first use

Dont last

Two bulbs blown within a matter of weeks

Brightness/Shine/Glow20%+0.83

Very low brightness

Not bright enough

Not quite bright enough for me

Size-Overall12%+1.45

Doesn't fit

Smaller than a candle bulb e14

Small

Quality-Overall10%−0.01

Cheap for a reason

Poor quality

Rubbish

Bulb Flicker/Dimming/Color8%−0.06

Very dull

Really poor, one bulb lasted a day

dim and intermittent

Love

Size-Overall21%+1.45

THE BULBS FIT WELL

Fit well

Easy to Fit

Value For Money21%+1.59

Good price

Great value

Excellent value

Brightness/Shine/Glow19%+0.83

Brightness is so good

Nice light

Brilliant led lights very bright highly recommend

Advertised Vs Actual Product14%+0.91

Does the job

Arrived as stated

As described

Quality-Overall10%−0.01

they seem a good quality bulb

Good quality

Reliable brand

Return

0.6% Return rate 59% Fixable by listing

Size-Overall31%▇█▅▄▆▄

Doesn't fit

Smaller than a candle bulb e14

Small

Bulb Flicker/Dimming/Color23%█▄▅▆▅▇

Very dull

Really poor, one bulb lasted a day

dim and intermittent

Compatibility-Overall16%▂▅▅▆▄█

Doesnt work with fridge

Not suitable for Bosch fridge

Functionality-Overall11%▄█▆█▃▅

Only one out of the three bulbs in pack working luckily I only needed one

Neither of them worked

didnt work prob fridge

Brightness/Shine/Glow10%▅▄▇▇█▆

Very low brightness

Not bright enough

Not quite bright enough for me

FAQ

Common Fridge Bulb questions

Answered from the same tracked data.