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Double Oven

Fail

Prices span $236.13–$651.60, mostly outside the sweet spot, so Double Oven is a Fail.

Flapen Score
41
41 / 100
Ranks 48 of 75 Large Appliances niches · −4 vs the category median of 45
Market size
£424K/yr108K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
43%top-5 click share · 10 brands · 22 sellers

Flapen Score

Double Oven against its category

The dotted line is the Large Appliances average. Past it, Double Oven is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Oven market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Double Oven 108K times last year and spent an estimated £424K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £424K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
1.2%
Market size, estimated
£424Ka year
Peak month
November2.7× the quietest month
Top search term
double oven built in27K searches a year

02 · Price

A sale here is worth £325.28.

Listings sell for £325.28 on average, from £236.13 to £651.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £325.28 that is £0 to £33K a year per listing.

Average price
£325.28above the $15 to $100 sweet spot
Price range
£236.13–£651.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£33K
Returns
6.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #48 within Large Appliances. It carries 91 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
81%
Out of stock, average day
3.4%
Average rank
#48in Large Appliances
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Double Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

22

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

43%

Top 20: 91%

Open market

8%

  • AEG22%
  • Hotpoint21%
  • Russell Hobbs16%
  • Cookology15%
  • Hisense11%
  • Indesit6%
  • Open — no brand owns it (4 brands, 8%)

Demand

Double Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Double Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double oven built in27K/yr
  • double oven29K/yr
  • double gas ovens built in with grill7K/yr
  • built in double ovens electric13K/yr
  • built in double oven10K/yr
  • built under double oven8K/yr
  • double electric oven4K/yr
  • double ovens3K/yr
  • double built in oven3K/yr
  • electric double oven built in4K/yr

Reviews and returns

What reviews say buyers love and hate about Double Oven

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating18%−0.15

Ok cooker hob is very poor doesn't heat pans up properly and 3 small and only one big one makes it hard to cook for more than one person oven hit or miss aswell when it comes to heating up I would look elsewhere

The cooker does not get hot enough

This cooker does not generater enough heat

Functionality-Overall11%−0.15

it did not work contacted amazon

nothing was done

stops working everything including hobs don't work when this happens

Durability8%−0.13

Broken in 2 years

Cooker broke after 6 weeks

Not had it long

Grilling7%−0.05

No grill pan

The grill tray has no handle to ease lifting in

Grill takes forever to warm up needs about 20 minutes before it's at maximum capacity

Value For Money6%+0.76

So expensicve and so crap

Cheap and difficult to use

Not worth the money

Love

Quality-Overall16%+1.17

Excellent build quality

Excellent product

Nice quality cooker

Value For Money16%+0.76

Good price

Brilliant cooker at a great price

Excellent value for money

Baking12%+1.25

looks great in my kitchen

iv had no issues hob heats up quickly oven cooks my daughters cakes perfectly easy to use

Excellent oven

Heating9%−0.15

Very smart and quick heating

heats up really quickly

Heats up food evenly

Ease Of Use7%+0.23

Easy to use

Easy to use controls

Great easy functions

Return

6.7% Return rate 23% Fixable by listing

Functionality-Overall23%▁▃▆▆██

it did not work contacted amazon

nothing was done

stops working everything including hobs don't work when this happens

Size-Overall16%▁▂██▆█
Defective Material/Parts14%▁█▃▇█▂
Heating11%▁▃▆▄▂█

Ok cooker hob is very poor doesn't heat pans up properly and 3 small and only one big one makes it hard to cook for more than one person oven hit or miss aswell when it comes to heating up I would look elsewhere

The cooker does not get hot enough

This cooker does not generater enough heat

Assembly/Installation4%▁▁▁▁█▁

A little bit of work when installing

Not easy to install

Was not very easy to install

FAQ

Common Double Oven questions

Answered from the same tracked data.