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Cooker Hoods

Fail

Demand is soft, at -33.1% this quarter, so Cooker Hoods is a Fail.

Flapen Score
45
45 / 100
Ranks 35 of 75 Large Appliances niches · on the category median
Market size
£388K/yr684K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
40%top-5 click share · 11 brands · 16 sellers

Flapen Score

Cooker Hoods against its category

The dotted line is the Large Appliances average. Past it, Cooker Hoods is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooker Hoods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cooker Hoods 684K times last year and spent an estimated £388K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.

Searches, last 12 months
684K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
1.0%
Market size, estimated
£388Ka year
Peak month
November1.9× the quietest month
Top search term
cooker hood246K searches a year

02 · Price

A sale here is worth £58.59.

Listings sell for £58.59 on average, from £30.25 to £143.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £58.59 that is £6K to £15K a year per listing.

Average price
£58.59inside the $15 to $100 sweet spot
Price range
£30.25–£143.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #14 within Large Appliances. It carries 2,470 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
71%
Out of stock, average day
9.9%
Average rank
#14in Large Appliances
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,470per listing
Listings tracked
41

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Cooker Hoods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

4%

  • COMFEE'39%
  • CIARRA22%
  • Cookology20%
  • SIA9%
  • FIREGAS3%
  • TopStrong3%
  • Open — no brand owns it (5 brands, 4%)

Demand

Cooker Hoods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Cooker Hoods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooker hood246K/yr
  • extractor fan kitchen78K/yr
  • kitchen extractor fan73K/yr
  • extractor hood40K/yr
  • wall-mount vent hoods30K/yr
  • kitchen hood25K/yr
  • kitchen extractor hood19K/yr
  • cooker hoods22K/yr
  • recirculating cooker hood20K/yr
  • cooker extractor fan17K/yr

Reviews and returns

What reviews say buyers love and hate about Cooker Hoods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level22%−0.24

Noisy

it is a bit noisy

Very loud

Value For Money9%+1.96

looks more expensive than it was

Disappointed that price went down £20 days after I bought mine

Looks more expensive than it was

Quality-Overall8%+0.55

Noisy and cheap got what I paid for

This product is horrendous quality flimsy

Poor quality

Size-Overall6%+0.74

Not fit for purpose

smaller than expected

The kitchen is small

Functionality-Overall4%−0.10

now the fan function does not work at all

it does not perform as expected

It doesnt work

Love

Value For Money30%+1.96

Good value for money

Good for the price

Excellent value for money

Quality-Overall20%+0.55

the overall build quality feels solid

It's well made

Good quality

Size-Overall10%+0.74

very good easy to fit

Easy to fit

fits perfectly in my kitchen

Noise Level8%−0.24

not too noisy

fairly quiet

Noise level is low

Strength4%+0.21

it stays sturdy

Good and powerful

it offers strong performance

Return

3.4% Return rate 54% Fixable by listing

Size-Overall40%▅▅▇██▇

Not fit for purpose

smaller than expected

The kitchen is small

Functionality-Overall10%▆▇▄▄▅█

now the fan function does not work at all

it does not perform as expected

It doesnt work

Defective Material/Parts9%██▆▇▃▆
Compatibility-Overall9%▅▆▃██▃
Filtration3%▇▁▃▂▃█

However it does not come with a carbon filter as noted in the listing

ok came with wrong filters so becareful

no filters in the box

FAQ

Common Cooker Hoods questions

Answered from the same tracked data.