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Coca Cola Fridge

Fail

Buyers convert on only 0.6% of searches, so Coca Cola Fridge is a Fail.

Flapen Score
42
42 / 100
Ranks 45 of 75 Large Appliances niches · −3 vs the category median of 45
Market size
£55K/yr102K searches / yr
90-day growth
+33.7%search demand this quarter
Competition
58%top-5 click share · 9 brands · 26 sellers

Flapen Score

Coca Cola Fridge against its category

The dotted line is the Large Appliances average. Past it, Coca Cola Fridge is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coca Cola Fridge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coca Cola Fridge 102K times last year and spent an estimated £55K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+33.7%
Conversion, latest week
0.6%
Market size, estimated
£55Ka year
Peak month
December3.1× the quietest month
Top search term
red bull fridge32K searches a year

02 · Price

A sale here is worth £85.64.

Listings sell for £85.64 on average, from £29.95 to £290.84. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £85.64 that is £0 to £9K a year per listing.

Average price
£85.64inside the $15 to $100 sweet spot
Price range
£29.95–£290.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #146 within Large Appliances. It carries 723 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
0.8%
Average rank
#146in Large Appliances
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
723per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Coca Cola Fridge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

26

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

3%

  • Koolatron78%
  • Husky14%
  • AstroAI2%
  • Menkind2%
  • BROTTAR1%
  • Cumeod1%
  • Open — no brand owns it (3 brands, 3%)

Demand

Coca Cola Fridge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Coca Cola Fridge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red bull fridge32K/yr
  • coca cola fridge19K/yr
  • coke fridge9K/yr
  • coca cola mini fridge11K/yr
  • red bull mini fridge9K/yr
  • mini fridge coca cola6K/yr
  • coke mini fridge5K/yr
  • pepsi fridge3K/yr
  • coca cola fridge mini3K/yr
  • coke machine4K/yr

Reviews and returns

What reviews say buyers love and hate about Coca Cola Fridge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%+1.37

Need new fitting

very small

Bigger than you think

Heating12%−0.13

For the past 6 weeks its been warming

DOES NOT GET COLD ENOUGH

Awful and overheating

Noise Level10%−0.04

Very noisy

too loud

Noisy

Durability10%−0.16

It failed after 5 months

broke after 6 months

that they will not last

Quality-Overall7%+0.87

Very disappointing quality control

Poor quality

the quality of the fridge is simply inferior

Love

Quality-Overall19%+0.87

Excellent Quality

Really good cabinet

Good fridge, good quality

Size-Overall17%+1.37

Great size

Size is as expected

its a snug fit

Value For Money12%+0.45

worth it

Excellent value for money

Good value

Noise Level5%−0.04

Its quiet

Noise is minimal

theres barely any noise

Design-Overall5%+0.48

- Sleek Design

design is very good

A stylish little beauty

Return

2.9% Return rate 69% Fixable by listing

Size-Overall60%▇██▆▇█

Need new fitting

very small

Bigger than you think

Noise Level9%▆▆██▆▆

Very noisy

too loud

Noisy

Functionality-Overall6%▅▇▇▅█▅

Doesnt work at all

Stopped working today

Stopped working after 2 days of use

Defective Material/Parts5%▇▃▃█▄▃
Advertised Vs Actual Product3%▁█▆▄▄▃

FAQ

Common Coca Cola Fridge questions

Answered from the same tracked data.