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Bosch Washing Machines

Fail

The top 5 brands take 100% of clicks, so Bosch Washing Machines is a Fail.

Flapen Score
32
32 / 100
Ranks 71 of 75 Large Appliances niches · −13 vs the category median of 45
Market size
£590K/yr90K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
83%top-5 click share · 4 brands · 23 sellers

Flapen Score

Bosch Washing Machines against its category

The dotted line is the Large Appliances average. Past it, Bosch Washing Machines is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Washing Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bosch Washing Machines 90K times last year and spent an estimated £590K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £590K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
1.8%
Market size, estimated
£590Ka year
Peak month
November1.7× the quietest month
Top search term
bosch washing machine43K searches a year

02 · Price

A sale here is worth £369.53.

Listings sell for £369.53 on average, from £27.79 to £662.91. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £369.53 that is £0 to £37K a year per listing.

Average price
£369.53above the $15 to $100 sweet spot
Price range
£27.79–£662.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£37K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #26 within Large Appliances. It carries 393 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
3.9%
Average rank
#26in Large Appliances
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
393per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bosch Washing Machines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£59K£118K£177K£236K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Bosch92%
  • Theo Klein3%
  • Hisense3%
  • Samsung2%

Demand

Bosch Washing Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Bosch Washing Machines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch washing machine43K/yr
  • washing machine bosch5K/yr
  • washing machines bosch3K/yr
  • bosch washing machines39K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Washing Machines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.14

Less than one year, broken

Broken in less than 6 months

The washing machine broke down

Size-Overall13%−0.01

To small

Unsuitable fitting

smaller drum

Assembly/Installation12%−0.12

Terrible Installation

The installation was dreadful

did not inspire confidence that it had been installed correctly

Noise Level10%+1.02

Its so loud that it terrified my kids

noisy

Noisy

Quality-Overall8%−0.02

not the best

Bad quality

Scrap

Love

Value For Money23%+2.58

Excellent value

Brilliant value for money

Excellent for the money

Noise Level19%+1.02

noise level is good

It's quiet

the noise level is minimal

Quality-Overall18%−0.02

Its performance has been reliable

So far no complaints

Excellent product

Ease Of Use7%+0.43

Easy to use

Very straight forward to use

Settings are easy to use

Advertised Vs Actual Product6%+0.11

It was exactly as advertised

this does the job

Works as described

Return

4.0% Return rate 17% Fixable by listing

Defective Material/Parts18%▃▅▆▄▇█
Functionality-Overall15%▇▅▇▆█▃

The washing machine is not working

Not working after 12 days

Keeps getting down to 1 minute then goes back to 22 mins

Noise Level15%▇█▄▃▅▅

Its so loud that it terrified my kids

noisy

Noisy

Size-Overall11%▄▆█▄▄▃

To small

Unsuitable fitting

smaller drum

Assembly/Installation9%▁▃▄▆▄█

Terrible Installation

The installation was dreadful

did not inspire confidence that it had been installed correctly

FAQ

Common Bosch Washing Machines questions

Answered from the same tracked data.